Facebook on Tuesday announced a few changes to simplify the interfaces across Ads Manager and Business Manager. The changes will take fewer steps by automating some of the processes.
For starters, the social network began rolling out an updated Ads Manager interface that not only offers simplified navigation features, but also supports a cleaner design.
The new navigation bar now provides more space to manage ads and highlights tools that aim to offer additional insight into ad performance through reports.
These changes, similar to most, are based on feedback from advertisers -- mostly during direct conversations, according to a Facebook spokesperson. Unlike many changes, these reduce the number of steps required to build creatives.
For example, Facebook added a copy-and-paste feature to reduce the number of steps required when creating ads.
“Copy and paste is one of the features that we've heard requested from advertisers for a while,” the spokesperson wrote in an email to Digital News Daily.
This function creates a clipboard and allows advertisers to duplicate ad objects by simply copying and pasting. Prior, marketers had to use the duplication modal.
And while advertisers still can name their own campaigns, Facebook added an auto-naming feature, making it faster for businesses to customize their campaign, ad set, and ad names.
Facebook plans to release additional ad-level creative and placement editing tools in Ads Manager by 2020.
Business Manager also will get updates that are scheduled for release later this year. The updates aim to make it “faster” and easier for agencies to activate their client's campaigns on Facebook. These changes include what the company calls “a seamless process” to let agencies bring on new advertisers.
The idea is to offer better ways for agencies to manage historical reporting for advertisers, along with an easier way to assign and organize assets within Business Manager.