- Nicolls Calls On Industry To 'Identity Proof' For Online Transactions
Digital News Daily, Laurie Sullivan - Monday, December 24, 2018
Trust plays a major factor in the relationship between brands and customer ...
- Amazon Struggles To Fulfill Orders And Other Predictions
Performance Marketing Insider, Laurie Sullivan - Monday, December 24, 2018
Amazon has taken the No. 3 spot in digital advertising share, accordi ...
- Google Assistant Outperforms Amazon Alexa In Product Information Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 21, 2018
Voice search and smart speakers continue to grow in adoption rates, b ...
- Facebook Tries To Offset Data Scandals With Feel-Good Ad Accomplishments
Digital News Daily, Laurie Sullivan - Thursday, December 20, 2018
Facebook is looking to spread a little holiday cheer with its feel-go ...
- Why Websites With Search Make A First Impression
Performance Marketing Insider, Laurie Sullivan - Friday, December 21, 2018
About 81% of survey participants think less of a brand if the ...
- Trust Remains Biggest Roadblock To Grow Online Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 20, 2018
While consumers are spending more online, many have concerns about counterfeit product ...
- Google Assistant Brings Macaulay Culkin's 'Home Alone' Into 21st Century
Performance Marketing Insider, Laurie Sullivan - Thursday, December 20, 2018
In the Google "Home Alone" remake ad, a grown-up Macaulay Culkin see ...
- Merkle Automates Bidding for Amazon Sponsored Brand Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 19, 2018
Performance marketing agency Merkle on Wednesday launched an automated bidding platform f ...
- Google Creates Policies To Rid Play Store Of Fake Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 19, 2018
As Google continues its attempts to keep Play Store ratings free fr ...
- AdTheorent Releases Advanced Predictive Technology For Advertisers
Digital News Daily, Laurie Sullivan - Tuesday, December 18, 2018
Advanced machine-learning tech company AdTheorent on Tuesday officially will launch a platfo ...
- Google Mobile-First Indexing Serving More Than Half Of Pages In Search
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 19, 2018
Two years after Google began working on its mobile-first indexing strategy, ...
- Google, Marin Software Enter Into Multiyear Revenue-Share Deal
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 18, 2018
The deal with Google, which extends through September 30, 2021, is intend ...
- France Implements Tech Tax, Affecting Google, Apple And Others
Digital News Daily, Laurie Sullivan - Monday, December 17, 2018
The GAFA tax -- named after Google, Apple, Facebook and Amazon ...
- Wix Gives Small Businesses 20 Marketing Options
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 18, 2018
Wix's Ascend aims to give the little guy the same capabilities ...
- Google Expands New York Campus, Invests $1 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 17, 2018
The investment in New York puts Google's ambitions to grow outside Silic ...
- Mobile Programmatic Advertising Budgets Continue To Rise
Data & Programmatic Insider, Laurie Sullivan - Monday, December 17, 2018
Overall, the share of mobile advertising spent in North America conducted programmatical ...
- Google Debuts Pay For Conversions In Display Advertising
Digital News Daily, Laurie Sullivan - Monday, December 17, 2018
Google has announced pay for conversions, a conversion-based bidding platform for displ ...
- Search Tops Digital Media Buys For Large Local Advertisers
Performance Marketing Insider, Laurie Sullivan - Monday, December 17, 2018
Search engine marketing ranked No. 7 on the entire list, but fir ...
- The Death Of Keywords As Audiences Become Key To Targeting In Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 14, 2018
The keyword won't last much longer, said Pooja Lal, media-buying manager ...
- Brands Should 'Get In Early' To Voice Search For Ecommerce, HP.com's Chemij Says
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 14, 2018
One reason to get involved with voice search, per Chemij, is th ...
- Life, Death, And Baby Shark Searches In 2018 On Google
Performance Marketing Insider, Laurie Sullivan - Friday, December 14, 2018
Google this week released the top searched words for this year ...
- Search Engines Doing A Better Job Of Calling Out Paid-Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 13, 2018
"It appears that most people can distinguish between paid and organic sear ...
- Success Of YouTube Unboxing And Store Haul Videos A Phenomenon
Performance Marketing Insider, Laurie Sullivan - Thursday, December 13, 2018
Rather than simply focusing on running tv spots, it seems that bran ...
- Why Google Lens On Apple iPhone Is A Game Changer
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 12, 2018
Image search and the ability to find a preferred "look" could he ...
- Facebook To Make A Bigger Play For Original Streaming Video Content
Digital News Daily, Laurie Sullivan - Thursday, December 13, 2018
Facebook plans to renew originals including Five Points, Huda Boss, Sacred Lie ...
- Apple To Make History On Amazon
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 12, 2018
Product searches on Amazon have begun to outpace those on Google, Bi ...
- Google CEO Pichai Goes On Defensive During Congressional Hearing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 11, 2018
Lawmakers grilled Google CEO Sundar Pichai on Tuesday, questioning him on topi ...
- Infutor Acquires Ruf Strategic Solutions To Increase Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 11, 2018
Infutor, a consumer identity management company, announced on Tuesday the acquisition ...
- Facebook Relaunches Search Ads As Small Test In U.S., Canada
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 11, 2018
The "small" test is open to select advertisers in automotive, retail a ...
- Google Shutters Social Site Earlier Than Expected
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 11, 2018
Google announced in October it would shutdown Google+ after finding a bug th ...
