- Pinterest Heads Into IPO With Former Walmart Ecommerce Lead
Performance Marketing Insider, Laurie Sullivan - Monday, March 25, 2019
As Pinterest execs prepare to take the company through an IPO, Jere ...
- Kenshoo, Omnicom Media Group Partnership To Support Search, Social, Ecommerce
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 22, 2019
Kenshoo and Omnicom Media Group are partnering to develop research, campaign auditi ...
- Data Verification Company Picks Havas Industry Veteran For Americas President
Digital News Daily, Laurie Sullivan - Thursday, March 21, 2019
Warren Zenna, an industry veteran and former head of mobile for Hava ...
- Google Builds Brands, 93% Of CMOs Say It's An Increasingly Difficult Task
Performance Marketing Insider, Laurie Sullivan - Friday, March 22, 2019
CMOs cite naming a product or a service rather than positioning a ...
- CMOs Looking For A 'Path To Better, Not Perfect'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 21, 2019
CMOs are slowing the "madness" of adopting marketing technology to focus ...
- Amazon To Push Video Ads Triggered By Search Queries
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 21, 2019
The mobile video ads appear in response to search results in Amazon ...
- How Instagram Will Change Search, Path To Purchase
Performance Marketing Insider, Laurie Sullivan - Thursday, March 21, 2019
Facebook built ecommerce capabilities into Instagram, which has been known as ...
- Google EU Fine Of $1.7 Billion Related To AdSense
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 20, 2019
Google's AdSense for Search contracts with online publishers at times breached antitru ...
- LinkedIn Brings In Bing Data For Interest Targeting, Adds Lookalike Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 20, 2019
Lookalike audiences, audience templates and the addition of Bing search data ...
- 54% Would Uninstall Mobile Apps If They Collected Unrelated Data
Digital News Daily, Laurie Sullivan - Tuesday, March 19, 2019
Instagram's in-app checkout leaves questions about who owns the purchase data a ...
- An Hourly Bidding Algorithm Launches For Amazon Advertising
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 20, 2019
The hourly bidding algorithm is powered by an econometrics and machine-learning da ...
- Pinterest, Airbnb Offer Searchers Virtual Adventures
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 19, 2019
Experience-related searches are up around nature, stars and space travel, based ...
- Google Unveils Cloud Gaming Service Stadia, Powered On Same Network As Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 19, 2019
Google engineers built gaming platform Stadia on the same data center netwo ...
- Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served
Digital News Daily, Laurie Sullivan - Tuesday, July 16, 2019
Simpli.fi announced Tuesday the ability to track the increase in ad sal ...
- Political Ads Convert 10 Times Better Than Run-Of-The-Mill Ads For Advertisers, Publishers, Study Shows
Digital News Daily, Laurie Sullivan - Monday, November 18, 2019
Political ads have a conversion rate 10 times higher and a click-throu ...
- Google's Algorithm Upsets Search Rankings
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 19, 2019
One of a brand's key investments is for websites to create long-te ...
- Three Pillars Of Western Union's Data Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, March 18, 2019
Western Union's partnership with Safaricom enables cross-border money transfers for the company ...
- OpenX To Move Identity Advertising, Marketing To Open Web
Digital News Daily, Laurie Sullivan - Friday, March 15, 2019
OpenX plans to introduce the first identity-based targeting platform in April th ...
- Facebook Must Be Accountable To Regulators For Outage, Professor Says
Digital News Daily, Laurie Sullivan - Thursday, March 14, 2019
The near day-long outage that stifled Facebook's ad network raises questions abo ...
- Bing Shares Insights Into AI And Rankings, Foreshadows Updates And Releases
Performance Marketing Insider, Laurie Sullivan - Monday, March 18, 2019
Microsoft Bing emerges from the shadows to share details of some rece ...
- Venture Equity Firm Buys Another Ecommerce Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 16, 2019
The acquisition of Nextopia on Thursday makes it the second ecommerce sear ...
- Google Terminated Nearly 1 Million Bad Advertiser Accounts, 2.3 Billion Ads In 2018
Digital News Daily, Laurie Sullivan - Thursday, March 14, 2019
Google blocked 2.3 billion ads in 2018 -- about 6 million ea ...
- Microsoft Bing 3D Ad Format Created For Samsung On Desktop, Mobile, Available In U.S.
Performance Marketing Insider, Laurie Sullivan - Friday, March 15, 2019
Bing, Samsung and Starcom are running a test of a 3D ...
- Kayak To Create Search Filter To Exclude Flights On Specific Aircraft
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 14, 2019
Kayak recently received feedback to make its filters more "granular" to exclu ...
- Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 14, 2019
The platform enables marketers to run search engine marketing campaigns from o ...
- Game On -- Google Poised To Take On Microsoft, Amazon
Digital News Daily, Laurie Sullivan - Wednesday, March 13, 2019
The industry can expect a major announcement from Google at the Ga ...
- Denny's Capitalizes On Facebook Outage
Digital News Daily, Laurie Sullivan - Wednesday, March 13, 2019
Denny's took advantage of the outage on Wednesday by tweeting "instagram a ...
- A Pinch Of SEO Tied To Paid Search
Performance Marketing Insider, Laurie Sullivan - Thursday, March 14, 2019
Nearly 40% of small businesses rely on an SEO strategy in 201 ...
- Adthena Locks In $14 Million In Venture Capital Funding
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 13, 2019
The latest round will allow Adthena to build out AI capabilities, suppo ...
- Google To Analyze Millions Of Healthcare Records, Demonstrates Intentions For Fitbit Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 12, 2019
Google partnered with healthcare chain Ascension on a project to collect, analy ...