- A Pinch Of SEO Tied To Paid Search
Performance Marketing Insider, Laurie Sullivan - Thursday, March 14, 2019
Nearly 40% of small businesses rely on an SEO strategy in 201 ...
- Adthena Locks In $14 Million In Venture Capital Funding
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 13, 2019
The latest round will allow Adthena to build out AI capabilities, suppo ...
- Google To Analyze Millions Of Healthcare Records, Demonstrates Intentions For Fitbit Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 12, 2019
Google partnered with healthcare chain Ascension on a project to collect, analy ...
- Google Adds DuckDuckGo As A Search Option In Chrome Browser
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 13, 2019
Google Chrome, the search engine's browser, has updated the lists of default sear ...
- WhatsApp Image Search Feature
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 13, 2019
WABetaInfo discovered a "search by image" function in WhatsApp that lets users uplo ...
- Google Smart Targeting Serves Ads Based On Propensity To Spend In Apps
Digital News Daily, Laurie Sullivan - Wednesday, March 13, 2019
On Wednesday Google announced a suite of tools to address the "a ...
- Amazon Says Digital Adoption In Rural U.S. Could Drive $84.5B Annually, Overlooks Challenges
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 13, 2019
The study found adoption of digital technology could grow rural small businesse ...
- Former Canvas Search VP Launches Agency With New Cost Model
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 12, 2019
The former Canvas Worldwide vice president, search has created a new media-buyi ...
- News Corp Australia Follows Sen. Warren's Call For A Google Breakup
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 12, 2019
Rupert Murdoch's Australian media company said on Tuesday the U.S. tech compa ...
- Adobe Advertising Cloud Search Adds Support For Google Target CPA, ROAS Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 12, 2019
Adobe Advertising Cloud has expanded search services support for Google Smart Biddi ...
- Google Adds Ad Query Builder Tool
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 12, 2019
Google has introduced a query building tool to make it easier ...
- Tim Berners-Lee Looks To Rid World Wide Web, At 30, Of Misinformation, Clickbait
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 12, 2019
Berners-Lee calls on the global web community to work with the W ...
- Former GroupM Chief Founds New Shop: C2Next Focuses On Search, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 11, 2019
Two industry veterans from WPP's search agency GroupM Next have formed ...
- Affiliate Marketing Talent Gap Stifling Industry
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 11, 2019
The channel continues to grow, but the industry lacks the talent. Seni ...
- OwnerIQ Hits 7,000 Data Deals In One Year
Data & Programmatic Insider, Laurie Sullivan - Monday, March 11, 2019
OwnerIQ wants advertisers to have better access to consumer information and t ...
- AI, Camera Module Tracks Customer Reaction To DOOH Advertising
Digital News Daily, Laurie Sullivan - Friday, March 8, 2019
The technology determines the elements of an ad that grab the mo ...
- Why Google Serves Publisher Pages With Incorrect Datelines And How To Fix It
Performance Marketing Insider, Laurie Sullivan - Monday, March 11, 2019
Datelines in news articles have become more important to Google's search engin ...
- Senator Warren Wants To Break Up Amazon, Google, Facebook To Create Competition
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 8, 2019
Senator Elizabeth Warren wrote that if she's elected, her administration will bre ...
- Wingstop Advertising, Online Ordering Drives 30% Increase In Revenue
Digital News Daily, Laurie Sullivan - Thursday, March 7, 2019
The custom online ordering site and mobile app, where consumers can gau ...
- Ad Women, Not Mad Men
Performance Marketing Insider, Laurie Sullivan - Friday, March 8, 2019
Ad-Women.com, a search engine to find women in the advertising industry, official ...
- Major Retailers, Restaurants Not Ready For Voice Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 7, 2019
Consumers are trending toward using their voice to search for products, b ...
- Google Launches Rewards Program For Each Ad Viewed
Performance Marketing Insider, Laurie Sullivan - Thursday, March 7, 2019
Google has introduced an in-app program in Google Play that rewards use ...
- Salary Report Reveals Upward Pressure On Digital Media Exec Earnings
Research Intelligencer, Laurie Sullivan - Wednesday, March 6, 2019
As demand rises for skilled advertising and marketing professionals, some of t ...
- Auto Industry Forecast To Spend $11B On Local Advertising in 2019
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 6, 2019
Research released Wednesday shows automotive industry marketers remain one of the bigge ...
- Brands Lose Up To An Estimated $50 Billion Annually From Ad Fraud
Digital News Daily, Laurie Sullivan - Tuesday, March 5, 2019
About three-quarters of U.S. fraudulent advertising traffic is "sophisticated" invalid traffic, accordi ...
- IAB: 78% Of Brands Expect To Spend More On Data In 2019
Digital News Daily, Laurie Sullivan - Tuesday, March 5, 2019
Brands expect to increase their spending on data and data-related services ...
- The Inside Skinny Of Link Manipulation
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 6, 2019
Russ Jones, principal search scientist at Moz, talks about link manipulation a ...
- Report Finds Industry Salaries Well Into Six Figures
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 6, 2019
Mondo, a staffing agency specializing in tech and digital marketing talent, ...
- Google Brings Shoppable Ads To Image Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 6, 2019
Google began testing shoppable ads within image searches that only apply ...
- Twitter Looks To Improve On Mobile, Direct-Response Advertising
Digital News Daily, Laurie Sullivan - Monday, March 4, 2019
CFO Ned Segal said the company has become "much more clear wi ...