- Holiday Mobile Purchases Set Record, Jump To Meet Search Growth
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 27, 2017
Mobile set a new record during the Thanksgiving holiday weekend, representing 53. ...
- Google Warns Publishers Not To Use Event Markup To Promote Products
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 27, 2017
If an "event" is scheduled in the platform but it is n ...
- Ranker CEO 'Nerds Out' Over Data, Programmatic And Search
Performance Marketing Insider, Laurie Sullivan - Monday, November 27, 2017
Ranker CEO Clark Benson found a way to roll up the site ...
- Cyber Monday May Look Different In 2018 If FCC Dismantles Net Neutrality
Performance Marketing Insider, Laurie Sullivan - Friday, November 24, 2017
Searching, streaming, and making purchases could look a whole lot different duri ...
- Russia's Yandex Woos Publishers With Quicker Page Load Times
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 22, 2017
On Wednesday, the company announced Turbo-pages to help publishers increase page downlo ...
- Brands Losing Nearly 27% Of Paid-Search Clicks To Affiliates
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 22, 2017
Affiliate marketers are becoming more aggressive in perfecting their craft of capturi ...
- Thanksgiving Day Online Consumer Spend Rises 16.8% YoY
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 24, 2017
Search has become a top driver for retailers, according to the dat ...
- Google Tracks Android Phones Even When Location Services Are Disabled
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 22, 2017
The idea is to use the Cell ID codes as an addition ...
- RT Editor Responds To Claim Google Will De-Rank News Agencies' Content
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 21, 2017
Alphabet Chairman Eric Schmidt said Google is working to detect and de-ra ...
- Google: When Holiday Search Jumps From Non- To Branded Keywords
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 21, 2017
The biggest shift in consumer behavior is seen just weeks prior ...
- Google, TUNE Create Technology To Stop App Install Click Fraud
Digital News Daily, Laurie Sullivan - Monday, November 20, 2017
In collaboration, the data shows marketers exactly when an app was download ...
- Search Ads Impacted By Word Choice
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 21, 2017
Word choice is critical in advertising copy, especially during the holidays wi ...
- Black Friday Search Trends Identified In Study
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 20, 2017
The keyword phrase "70% off" took 2.59% of impressions on desktop a ...
- Consumer Behavior Redirects Search, Direct Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 20, 2017
Amazon, home streaming services and sites that have become video content produce ...
- Google Makes Plans In Denmark
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 20, 2017
Google, an Alphabet subsidiary, has bought a plot of land in southe ...
- BPC Introduces Programmatic Blockchain Platform
Data & Programmatic Insider, Laurie Sullivan - Tuesday, November 21, 2017
BPC (Blockchain Programmatic Corp.) cofounder and CEO, Pavel Cherkashin, who moved ...
- Consumers Search For Black Friday Deals More Than Cyber Monday
Performance Marketing Insider, Laurie Sullivan - Monday, November 20, 2017
Using data from Google Trends, the maps show the states with t ...
- Meet Chatbase, Google's Answer To Analyzing Chatbots
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 17, 2017
Google has opened Chatbase to all developers, offering a free analytics clo ...
- YouTube's Broken Targeting Tool Threatens Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 17, 2017
Brand safety remains top of mind for marketers and their agency partne ...
- Google AMP Update To Discourage Publishers From Using 'Teaser Pages'
Performance Marketing Insider, Laurie Sullivan - Friday, November 17, 2017
Publishers have developed workarounds -- AMP teaser pages that allow readers ...
- Google Maps Gets Redesigned, Color Coded
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 16, 2017
Google, known for search advertising and location-based directories, has updated driving, navigatio ...
- Google Reimagines AdWords With New Features
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 16, 2017
Google reintroduced AdWords Thursday, tweaking existing features and adding new ones intend ...
- Voice: When Is It Okay To Hear An Ad?
Performance Marketing Insider, Laurie Sullivan - Thursday, November 16, 2017
Although voice is the new user interface and search tool and ...
- Bing Releases Shopping Search Tool With Black Friday Deals Section
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 15, 2017
Bing has released a new shopping tool that aggregates products from bran ...
- Adobe Advertising Cloud Search Announces New Integrations With Microsoft Bing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 15, 2017
Adobe Advertising Cloud Search, the company's search advertising solution, deepened its relationsh ...
- IBM Fellow Points To Economic Indicators Leading To Positive Holiday Sales
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 15, 2017
Several economic factors will lead to higher sales this holiday season. Micha ...
- LinkedIn Advertisers Can Generate Leads From Sponsored InMail, Dynamic Ad Units
Digital News Daily, Laurie Sullivan - Tuesday, November 14, 2017
LinkedIn Marketing Solutions has created a way for businesses to solicit peop ...
- Bidalgo Partners With Google, Builds On Mobile Universal App Campaigns
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 15, 2017
In a partnership announced Wednesday with Google, Bidalgo is joining the Premi ...
- Adobe Launches Campaign To Run Solely On Programmatic
Digital News Daily, Laurie Sullivan - Monday, November 13, 2017
The campaign emphasizes Adobe's belief that deep intelligence and amazing design a ...
- Univision, Mazda Partner With Alan Estrada On Storytelling Journey To Japan
Digital News Daily, Laurie Sullivan - Tuesday, November 14, 2017
Univision Creator Network (UCN), a Hispanic-focused network, and Mazda North American Operatio ...