- Voice Recognition Technology Could Pose New Threat To Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 14, 2017
As more consumers begin to make purchases with their voice, the abili ...
- Adobe Predicts $13.9 Billion in 2017 Holiday Online Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 13, 2017
Retailers may see a bit more holiday cheer this year from onli ...
- Costco Launches Search Campaign For Food Delivery Service
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 14, 2017
Costco, which has long stressed the stability of in-store experiences, recently launch ...
- Google Denies Stealing Revenue From Publishers
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 13, 2017
It may make more sense to understand the relationship between Google a ...
- Why This CEO Thinks Programmatic Requires Accurate Data
Data & Programmatic Insider, Laurie Sullivan - Monday, November 13, 2017
Simpli.fi co-founder and CEO Frost Prioleau discusses dynamic creative, mobile and O ...
- Study Finds All Search Ranking Factors Feed Off One Another
Performance Marketing Insider, Laurie Sullivan - Monday, November 13, 2017
Direct website traffic is the most influential ranking factor among 17 influence ...
- U.S. Retail: 68% Of Sales Take Place On Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 10, 2017
Search and mobile-first on-the-go shoppers now dictate the digital marketing strategies th ...
- Amazon Marketing Services Launches In Canada
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 10, 2017
Sponsored Products, Headline Search, and Product Display Ads will run on Amazon. ...
- Apple, Amazon, Google, Facebook Create Emotional Connections, Sense Of Belonging
Digital News Daily, Laurie Sullivan - Thursday, November 9, 2017
Findings released Thursday by IBMiX based on research from Ipsos aim ...
- Google Asks U.S. Government For New Online Political Ad Rules
Performance Marketing Insider, Laurie Sullivan - Friday, November 10, 2017
The Russian influence seems to go much further than political ads. Goog ...
- Fake Reviews Influence Consumer Buying Habits
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 9, 2017
In a world where the authenticity of online content and the tru ...
- Google Chrome Update To Eliminate Unexpected Redirects
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 9, 2017
Google wants to improve searching in its browser, so the company pla ...
- Study Says Use Of Chatbots Rising
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 7, 2017
Two in five marketers participating in the study believe chatbot use wi ...
- Elite SEM Makes Its First Acquisition, OrionCKB
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 8, 2017
The deal strengthens Elite's paid-social offerings, said Zach Morrison, president at Eli ...
- Ad Study Reveals Platforms That Promote Trust, Buying, Discovery
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 8, 2017
From Google and YouTube to Facebook, Instagram and Twitter, no platform h ...
- Bing Ads Show Exact Match Impression Share
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 8, 2017
Bing advertisers now have a way to gain insights into how often their a ...
- AerServ Joins Google's Exchange Bidding For Mobile Apps
Digital News Daily, Laurie Sullivan - Tuesday, November 7, 2017
AerServ, which supports technology for in-app mobile publishing, on Tuesday announced ...
- Trust: The Five-Letter Word Google Is Working To Improve For Publishers
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 8, 2017
Knowledge Panels on Google for news publishers will help people learn mo ...
- Google, Salesforce Form Data Integration Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 7, 2017
Google and Salesforce have entered into a partnership to integrate their respecti ...
- Data Enables Google Search To Serve Estimated Restaurant Wait Times
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 7, 2017
Data can just about make anything possible, include estimating the wait ti ...
- Microsoft Patents Fingerprint Authentication Sensor In Keyboard, Touchscreens
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 6, 2017
Microsoft is seeking to build fingerprint sensors into touchscreens and keyboards ...
- Mobile Sponsored Content Is Read More Often, Longer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 6, 2017
The move from desktop to mobile search also continues to have ...
- Adyoulike Brings DCO To Native Advertising With A Programmatic Twist
Data & Programmatic Insider, Laurie Sullivan - Monday, November 6, 2017
Adyoulike will be rolling out a dynamic creative optimization (DCO) platform ...
- Collective Becomes Visto, Sharpens Programmatic, Data Focus
Digital News Daily, Laurie Sullivan - Friday, November 3, 2017
Collective has rebranded and taken the first name of its flagship produ ...
- Google, Microsoft, Facebook Made Us Do It
Performance Marketing Insider, Laurie Sullivan - Monday, November 6, 2017
Companies are not supposed to be able to pinpoint someone's exact locatio ...
- Forrester Names 12 Search Agencies In Wave Report
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 3, 2017
The sixth Wave report uses 25 factors to evaluate search marketing agencie ...
- Baidu Releases Mobile App Data, Insights From White Paper
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 3, 2017
Searches and spending habits via smartphone seem to be on the ri ...
- Macy's Top Site For Organic Search
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 3, 2017
Conductor has released data on the top brands and publishers dominating organ ...
- P&G Ad Strategy Bounces Back After Cutting Out Sites From Media Buys
Digital News Daily, Laurie Sullivan - Friday, November 3, 2017
Research now suggests that overall, P&G cut the number of sites ...
- What Is AutoML? Why Marketers Should Care
Performance Marketing Insider, Laurie Sullivan - Friday, November 3, 2017
Google uses automated algorithm design (AutoML) to build models that can automatical ...