- Cordial Custom Tracking For Email Gets $6M In Series A Funding
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 1, 2017
Cordial, a software that tracks consumer behavior across apps and Web site ...
- Google Reminds Advertisers To Say Good-Bye To Converted Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 27, 2017
The letter warns advertisers and their agency partners that they only ha ...
- Study Cites 40% Of Conversion Rates Miscounted With Antiquated Attribution
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 28, 2017
Marketers risk miscalculating key metrics and return on investments for one ...
- Google AMP Tops 100 Technology Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 28, 2017
eBay principal engineer and Web platform lead Senthil Padmanabhan will speak ...
- Amazon Web Services Outage Cripples Internet
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 28, 2017
Amazon Web Services, which provides hosting for thousands of sites, is experienci ...
- How Will Marketers Acquire New Customers In 2017?
SearchBlog, Laurie Sullivan - Tuesday, February 28, 2017
Acquiring new customers isn't the biggest challenge. Some point to network ...
- Netflix Chief: We'll Keep Pace With Technology
Television News Daily, Laurie Sullivan - Tuesday, February 28, 2017
"Ten or 20 years from now, all the video you view wi ...
- Urban Outfitters Gains 75% Conversion Rate With Location
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 27, 2017
Urban Outfitters worked with Appboy and PlaceIQ using mobile location data ...
- Smartphones Cannibalize Web Site Visits From Other Devices
Mobile Marketing Daily, Laurie Sullivan - Monday, February 27, 2017
Tablet share of traffic in the U.S. fell to 8% in 20 ...
- Google AMP Contributes 7% Of U.S. Publisher Traffic Across Devices
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 24, 2017
Google launched Accelerated Mobile Pages one year ago today, February 24, ...
- Personal Loan Keyword Spending Rises On Google
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 24, 2017
Paid-search ad spending on the personal loan keyword group rose 101% fr ...
- Google Uncovers, Assists In Plugging Massive Cloud Data Leak
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 24, 2017
A Google researcher has uncovered a massive Web leak from a clo ...
- Even For Search Geeks, Mobile Display To Take A Big Chunk Of Ad Revenue
SearchBlog, Laurie Sullivan - Monday, February 27, 2017
As traffic shifts to mobile, consumers will spend $74 billion on mobi ...
- Apple Search Ads Boost iOS App Use, Retention In North America
Mobile Marketing Daily, Laurie Sullivan - Thursday, February 23, 2017
Overall, only 10% to 12% of users continue to use an a ...
- Facebook Chatbots Hit 70% Failure Rate As Consumers Warm Up To The Tech
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 22, 2017
Among those who have used chatbots on a variety of platforms, 5 ...
- Zeta Global Becomes Gartner 'Visionary'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 23, 2017
The technology now integrates with some client's enterprise resources planning and C ...
- Google's Perspective AI Takes On 'Toxic' Comments For Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 23, 2017
Through an API, the tool provides a new way for blogs, publishe ...
- The Walls Have Ears
SearchBlog, Laurie Sullivan - Friday, February 24, 2017
Bentonville, Arkansas police want to know what was said prior to a ...
- Advertising's Next Step: A Fully Integrated Real-Time Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 22, 2017
Advertising campaigns should connect to stock levels, price, performance and the abili ...
- Diversity Tweaks Paid Search
SearchBlog, Laurie Sullivan - Thursday, February 23, 2017
U.S. immigration policy reform could force a change in the demographic landscap ...
- Google To Phase Out Site Search
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 22, 2017
Google plans to discontinue Site Search, a product it has offered ...
- Google Agrees To MRC Third-Party Audit For YouTube
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 22, 2017
Google has agreed to have an official agency audit the metrics a ...
- Google Earns MRC Accreditation For Video, Desktop And Mobile Web
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 21, 2017
The company is also working on gaining MRC accreditation for video impressio ...
- Record Number Of Product Reviews Driving Search, Purchases
SearchBlog, Laurie Sullivan - Wednesday, February 22, 2017
About 72% of women trust a product page based on the tot ...
- AOL Study Confirms A Mobile Movement For Video
Mobile Marketing Daily, Laurie Sullivan - Tuesday, February 21, 2017
With 89% of U.S. consumers saying they can't live without their smartpho ...
- Oreo, Google Take 'Dunk' Challenge Digital, Add Location
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 21, 2017
Created by The ZOO team at Google, 360i, Carat, and Jam3, t ...
- Data Breaches Force Yahoo To Amend Verizon Deal By $350 Million
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 21, 2017
"This transaction will accelerate Yahoo's operating business especially on mobile, while effective ...
- Google Patent On Location Labels Uses Unique Data To Pinpoint Position
SearchBlog, Laurie Sullivan - Tuesday, February 21, 2017
Google engineers have developed a labeling technique that enables the technology ...
- Ignite Search Tool Identifies Average-Joe Influencers For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 20, 2017
A tool that will become available this week from Insightpool allows markete ...
- Baidu Acquires AI Voice Assistant To Compete With Google, Amazon
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 17, 2017
Raven Tech, with total equity funding of about $18.12 million in fo ...