- IDG TechNetwork Builds Marketing Platform From Big Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 26, 2012
The need for healthy data seems to bring out the most unlike ...
- Mobile Sites' Easy Use Is Critical To Conversions
Online Media Daily, Laurie Sullivan - Tuesday, September 25, 2012
Mobile sites that load within five seconds or less have a great ...
- Google's Drive-By Technology Needs Safeguards
SearchBlog, Laurie Sullivan - Wednesday, September 26, 2012
I recently received an interesting perspective on Google's self-driving cars from someo ...
- A/B Testing Surprises By 24 Experts
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 25, 2012
Twenty-four marketing experts got asked to describe the most surprising or exciti ...
- Yandex Launches Comparison Shopping Service
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 25, 2012
Yandex on Tuesday launches a comparison shopping service enabling users to compare online clothes a ...
- Holiday 2012 Tips You Might Overlook
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 25, 2012
Holiday campaigns this year will likely include digital coupon and rewards program ...
- Google Gets Calif. Gov. To Sign Robot Car Bill
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 25, 2012
With presidential elections around the corner, California Governor Jerry Brown will si ...
- eXelate Secures $12 Million To Harness Big Data
Online Media Daily, Laurie Sullivan - Monday, September 24, 2012
eXelate has secured $12 million in Series C funding led by n ...
- Game On: EA, Google Find Predictive Behavior In Search Data
Online Media Daily, Laurie Sullivan - Monday, September 24, 2012
Google released a study Monday demonstrating how search can predict the dema ...
- Men Cost Less In Facebook
SearchBlog, Laurie Sullivan - Tuesday, September 25, 2012
Targeting men in Facebook and getting them to make a purchase ...
- Apple Looking To Fill Maps App Job Listings
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 24, 2012
Apple is looking to hire former Google employees who worked on Ma ...
- Million Short's Bing It On Google Challenge
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 24, 2012
Million Short launched it own version of the Bing It On challen ...
- Google Street View Captures Man With Gun
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 24, 2012
Law enforcement often turns to Google Street View to get a clos ...
- Microsoft Bing, Apple Get Aggressive On Google Missteps
Online Media Daily, Laurie Sullivan - Friday, September 21, 2012
A $22.5 million civil penalty against Google for improperly tracking Apple Safa ...
- RadioFace Markets .ME Domain Names To Personalize Web
Online Media Daily, Laurie Sullivan - Friday, September 21, 2012
Web content customizes the site visitor's experience. Now the .me domain suff ...
- Bounce Rates Identify Web Site Optimization Problems
SearchBlog, Laurie Sullivan - Monday, September 24, 2012
Sloppy paid-search ads, Web site speed load times, and content optimization a ...
- Paid-Search Best Practices Gone Wrong
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 21, 2012
Always expand a keyword list, but over time ad groups can g ...
- Conducting Link Audits
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 21, 2012
Bob Tripathi takes us through the process to conduct a link audi ...
- Google ZMOT: Marketing Purchase Path Becomes 'Flight Map'
Online Media Daily, Laurie Sullivan - Thursday, September 20, 2012
Marketers need to discard traditional concepts of the marketing funnel and assu ...
- Search Engine Optimization Data Reaches Into Boardrooms
SearchBlog, Laurie Sullivan - Friday, September 21, 2012
C-level executives have become increasingly interested in seeing the tangible metrics ti ...
- SEOmoz Metric Tools Roll Out
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 20, 2012
SEOmoz has been been exploring ways to look at ranking data duri ...
- Retailers Like OfficeMax Starting To Upgrade On-Site Search
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 20, 2012
Walmart.com recently anounced a new site-search engine. Now OfficeMax said its n ...
- The 'So' Search Engine Domain
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 20, 2012
That's what execs at a Chinese search engine, Qihoo 360, must ha ...
- Social Data Moves Into Ad Targeting Role
Online Media Daily, Laurie Sullivan - Wednesday, September 19, 2012
As brands struggle to identify the value and connections of Facebook Fan ...
- Google Readies New Version Of DoubleClick Bid Manager
Online Media Daily, Laurie Sullivan - Wednesday, September 19, 2012
Google continues to make updates to its DoubleClick platform that automates a ...
- HP's Autonomy Shows Braun How To Improve Search Campaigns
SearchBlog, Laurie Sullivan - Thursday, September 20, 2012
Adobe, IBM and Hewlett-Packard have stepped up efforts to support smaller companie ...
- Allegro, Nokia, Oracle join FairSearch Coalition
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 19, 2012
The FairSearch coalition said Poland-based Allegro Group, Finland-based Nokia, and U.S.-based Orac ...
- Search Marketers Must Learn Content Optimization
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 19, 2012
The devaluation of low-quality links increases the need for better content marketin ...
- Google Reveals Spanner
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 19, 2012
Google released information about Spanner, a database system to distribute data globall ...
- AddThis Button Brings Offline Data Online To Help Brands Target Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 19, 2012
That little AddThis button publishers affix to content that gives marketers sha ...