• SEOmoz, Friday, October 12, 2012 1:24 PM

Rand Fishkin analyzes the future of on-page optimization and tells us how to move beyond the keywords to drive traffic. He says "old-school SEO" still matters, but there are many new developments, and Fishkin fills us in on best practices. People abandon Web site pages more quickly now than in the past. He suggests that marketers must overlap the search intent -- what users want -- with the page content purpose to help brands avoid missing the mark with site visitors. Fishkin guides us through the process and offers tips on improving this type of optimization.

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