LAURIE SULLIVAN
Editor, MediaPost

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  • Google Adds Map Maker
    Mobile phones and location-based platforms continue to catapult local information about business ...
  • The Science Of Paid Search
    Successful campaigns take more than picking a few keywords, writing ads, enteri ...
  • Yahoo Changes Decision on Data Retention
    Yahoo plans to keep user search data for 18 months -- reversi ...
  • Internet Users View Ads As Distraction
    What does it take to get Internet users to click on ad ...
  • Solve Sends Toyota Messages In CAPTCHA-Like Ad Unit
    On Tuesday, Solve Media plans to launch a new feature called Insigh ...
  • Search For Buzz
    How do marketers put a price on the volume and the quali ...
  • Strangest Search Queries
    Jessica Rooney explains how search queries tell a company about its si ...
  • How AdCenter Uses Keywords
    Charlie Tupman explains how to save time by addressing fundamental differences betwe ...
  • Google Analytics Gets New Help Center
    Marketers now can get to the new help center for the recent ...
  • Microsoft Xbox Considers New Image, Advertising
    The Microsoft Xbox 360 marketing team has been trying to change t ...
  • Google Algorithm Failures?
    In an ongoing debate that began in February when Google tweaked i ...
  • Optimizing Keywords For The Funnel
    Danny Wong tells us four ways to optimize the SEO funnel f ...
  • SEO: How To Get Things Done
    There's never enough time in the day to do everything, even wh ...
  • Duran Duran Living Live On YouTube
    Duran Duran fans might want to tune into YouTube this afternoon. Google ...
  • Checking Click-Through Rates
    Munaz Anjum believes click-through rates (CTRs) will become Google's next metric f ...
  • Paid-Search Budgets Rise 26% For High-Tech Firms
    High-tech companies spent 26% more on paid-search advertising in 1Q, compared wi ...
  • AT&T To Launch White-Label Mobile Commerce App
    While the industry waits for consumers to adopt near-field communication technology, AT& ...
  • Google Reports Revenue Under Page
    Google released first-quarter 2011 earnings Thursday. Revenue rose to $8.58 billion, ...
  • Stats Point To Google's Year For Mobile, 2011
    Two years from now, if someone googles "when did mobile search a ...
  • Book Review: Steven Levy's Google Insights
    Matt Cutts reviews a book by Steven Levy called "In the Ple ...
  • Checking-In Becomes 'So Last Year' In 2011
    Mark Watkins believes the check-in craze will die in 2011, and ta ...
  • Socially Motivated Paid Search Ads
    It's one of those unanswered question we will hear a lot th ...
  • Ranking Social Media
    Less than 1% of Web site visits come directly from social med ...
  • Search Marketing To Reach $19.3 Billion In '11, Mobile On Rise
    Search engine marketing will rise 16% to $19.3 billion in 2011, outsourci ...
  • Searches And Paid Search Budgets On Rise
    Google bounced back in March, gaining U.S. search market share, according ...
  • Automating Ranking Reports
    Automation drives down costs. For some industries it can eliminate costs. Ad ...
  • Why Integrating Search And Display Works
    Integrating paid-search marketing and display ad campaigns can yield high returns. Markete ...
  • CDC Targets Public Health
    How did the Center for Disease Control (CDC) convince people in high-ri ...
  • Google Testing Expandable Paid-Search Video Ad Unit
    Google is testing Media Ads, a paid-search ad unit guaranteed to appe ...
  • Online Digital Redefines Movie Consumption
    Online digital advertising presents opportunities for a variety of companies -- n ...