- aiMatch Builds Custom Features, Helps Analyze Data, Metrics
Online Media Daily, Laurie Sullivan - Monday, May 16, 2011
aiMatch, an ad-serving company that recently signed five new publishers, has beg ...
- 'No IT Required' Becoming Ad Industry Mantra
SearchBlog, Laurie Sullivan - Tuesday, May 17, 2011
Reducing the dependence on IT departments to implement ad retargeting or attributi ...
- QS Ratings: Microsoft And Google
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 16, 2011
Microsoft AdCenter released its version of quality score (QS) a few wee ...
- Bing Identifies Rampant Click Fraud
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 16, 2011
Internal data from Bing identifies major problems with click fraud. The engi ...
- Quick Competitive Analysis Tool
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 16, 2011
Tom Anthony built a Google Docs tool to automatically evaluate competitor keywo ...
- Alipay Up For Grabs
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 16, 2011
Yahoo and Alibaba issued a joint statement Sunday addressing the ownership ...
- Speed Marketing: Brands Can Create Custom Sites, Pages (No IT Required)
Online Media Daily, Laurie Sullivan - Friday, May 13, 2011
Marketers gain a little freedom from IT departments on Monday. Crowd Facto ...
- Cannes Lions 'Good Work' Challenges Ad Creatives
Online Media Daily, Laurie Sullivan - Friday, May 13, 2011
Cannes Lions International Festival of Creativity introduced Good Work, alongside YouTube, ...
- Google Makes Changes To News
Raw, Laurie Sullivan - Monday, May 16, 2011
Google Monday said it has launched expandable sections and other changes ...
- Search For Excellence; Learn From Failures
SearchBlog, Laurie Sullivan - Monday, May 16, 2011
Marketers don't often talk about failing to achieve the return on investme ...
- Isolating SEO Problems In Google Analytics
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 13, 2011
Marketers wondering how to approach advanced segmentation in Google Analytics will fi ...
- Protect IP Act Influence On Search Engines
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 13, 2011
David Kravets explains features of the Protect IP Act, introduced by ...
- Basic Mistakes Marketers Make
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 13, 2011
Sharing too much information, engaging in too much self-promotion, and forgetting ...
- Digging Into Facebook
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 13, 2011
Kevin Lee points to two major issues that face marketers targeting a ...
- Alphabird Acquires PlaceVine, Launches Video Ad Platform For YouTube
Online Media Daily, Laurie Sullivan - Thursday, May 12, 2011
Social video syndicator Alphabird acquired technology and assets from PlaceVine for ...
- Google's Chrome TV Ads Ring With Consumers
Online Media Daily, Laurie Sullivan - Thursday, May 12, 2011
Google's "Dear Sophie" ad running on television during "Glee" and "American Ido ...
- Will Yahoo Falter After Lack Of Immediate Disclosure?
SearchBlog, Laurie Sullivan - Friday, May 13, 2011
Yahoo this week had some explaining to do when news broke th ...
- Facebook Bashes Google
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 12, 2011
The Daily Beast discovered that Facebook hired top PR firm Burson-Marsteller ...
- How Traffic Estimates Help Paid-Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 12, 2011
Felicia Coover tells us about an algorithm change supporting traffic estimates f ...
- Do Web Site Load Times Determine Sales?
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 12, 2011
Sherice Jacob approaches speed load times with a new twist: decreasing lo ...
- Google Pushes Chromebook Notebooks
Online Media Daily, Laurie Sullivan - Wednesday, May 11, 2011
Hardware manufacturers Acer and Samsung have partners with Google to offer Chro ...
- Pretzel Crisps Racks Up 4.2 Million Earned Media Impressions
SearchBlog, Laurie Sullivan - Thursday, May 12, 2011
Pretzel Crisps has capitalized on social media and keyword search terms ...
- Mobile's Road Through Purchase Funnel
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 11, 2011
eMarketer estimates the amount advertisers will spend on mobile search ads wi ...
- Experian Hitwise Launches Search Searches In U.K.
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 11, 2011
The data research firm Experian Hitwise launched a search service in t ...
- What, I Can't Buy Paid-Search Ads?
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 11, 2011
Aaron Wall tells us about another problem with Google's Panda algorithm updat ...
- Behavioral Targeting Makes Transition
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 11, 2011
Behavioral targeting could take a new turn as more companies adopt t ...
- Google Unveils Android@Home
Online Media Daily, Laurie Sullivan - Tuesday, May 10, 2011
Google designed Android to enable developers to build applications beyond mobile phon ...
- SEO Marketer, It's Time To Automate Processes
SearchBlog, Laurie Sullivan - Wednesday, May 11, 2011
Repetitive tasks consume up to 40% of an SEO professional's day. Tappi ...
- Healthline, GE Launch 3D Search Tool To Explore The Body
Online Media Daily, Laurie Sullivan - Tuesday, May 10, 2011
Healthline Networks, along with GE healthymagination, which supports a $6 billion commitme ...
- Apple Surpasses Google In Brand Valuation
Online Media Daily, Laurie Sullivan - Monday, May 9, 2011
Apple became the most valuable brand in 2010 -- surpassing Google, accordi ...