- Google Perspectives 'Fixes' Search To Yield More Relevant Content From Reddit, Other Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 28, 2023
Users of Google's search engine reportedly have grown frustrated with query result ...
- Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 28, 2023
Emodo has released findings from a study that highlights the need ...
- Google Study Finds 75% Of Consumers Are 'A Little Upset' When Having Buyers' Remorse
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 28, 2023
Buyer's remorse is fairly common among shoppers, especially when they are confront ...
- Search Under Fire: Publishers Eye Coalition To Address Generative AI
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 28, 2023
Search engines are again under fire from top news publishers. The N ...
- Selling On Amazon? NP Digital Shares Tactics To Succeed
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 28, 2023
David Hutchinson, VP of marketplaces at NP Digital, details strategies and certainti ...
- Google's Gaming Love Affair - From Niantic To Stadia To Search To Playables
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 27, 2023
This time, experiments are happening on YouTube, as it tries to mo ...
- Basis Automates TikTok Ads Performance Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 27, 2023
The move provides TikTok advertising delivery data alongside programmatic, direct, search, a ...
- Google Rolls Out Support For AMP In GA4 For All Publishers
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 27, 2023
Google on Tuesday announced support for AMP in Google Analytics 4 (GA4 ...
- Cruises, Related Bookings Rebound: Celebrity Web Traffic Rose Over 36%, Norwegian Rose 33%
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 26, 2023
Carnival, the biggest brand in cruising, had 14.4 million visits to i ...
- Amazon Prime Day Ad Messages Muddled On Economic Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 26, 2023
Messages about economic forecasts are mixed and muddled this year. Third-party da ...
- Google To Deprecate Sitemaps 'Ping' Endpoint Later This Year
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 26, 2023
Google announced Monday the deprecation of the sitemaps "ping" endpoint and provid ...
- Sonic Branding From WPP Company Comes With Performance Benefits
Data & Programmatic Insider, Laurie Sullivan - Monday, June 26, 2023
Sonic branding firm amp demonstrated a tool at Cannes that uses ...
- YouTube Test And Compare Feature For Creators Aims To Drive Performance
Performance Marketing Insider, Laurie Sullivan - Monday, June 26, 2023
The test-and-compare feature with creators, announced at VidCon last week, allows th ...
- Meta, Ireland's Tyndall Institute Start $5.4M Semiconductor Project To Advance AR, Displays
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 23, 2023
Semiconductors have been an afterthought in the advertising industry. Now companies a ...
- Longer Ad View Times Emit Less Emissions, Study By Magna And Oracle Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 23, 2023
A link between sustainable ad practices and positive attention metrics shows th ...
- Google: Thin Content Does Not Mean Less Words In Copy
Performance Marketing Insider, Laurie Sullivan - Friday, June 23, 2023
The best word count needed to succeed in Google Search "doesn't exist ...
- Dropbox Adds AI-Powered Universal Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2023
Dropbox has launched tools for its cloud-storage product that integrate AI ...
- AWS Invests $100M To Build Gen AI Innovation Center, Omnicom Collaborates To Reimagine Creativity
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2023
The move, which builds on its narrative at Cannes and more th ...
- Pinterest Ad Loads Rise, Prompting Wall Street Firm To Raise Estimates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2023
RBC Capital Markets raised estimates on Pinterest based on the firm's analys ...
- Microsoft Launches Predictive Targeting For All Advertisers
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 22, 2023
Microsoft has been trialing this predictive targeting tool for about 10 month ...
- Cannes: Gen AI And Inside Baseball Stuff
Performance Marketing Insider, Laurie Sullivan - Thursday, June 22, 2023
Generative AI will "supercharge" the creative process, NVIDIA founder and CEO Jens ...
- YouTube To Launch First Official Shopping Channel, In South Korea: Report
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 21, 2023
Channel will operate in the Korean language and begin as a 90-d ...
- MNTN Creates Viva, Adds Gen AI Tool To Enhance Performance Of CTV Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2023
MNTN plans to launch a generative AI tool to help marketers streamli ...
- The Context In Contextual For Targeting Cookieless Advertising Is 'Misunderstood'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 21, 2023
Contextual is "slightly misunderstood," according to Teads Global VP of Data Jam ...
- Google Makes Friends With Apple iPhone In Global Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 21, 2023
In a first for Google, the social-response team will use the rep ...
- Analysis Compares Results To Find The Best Generative AI Model
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 21, 2023
A group of UC Berkeley students and faculty members conducted an experime ...
- Lytics, LiveRamp Collaborate On Identity Marketing, Kraft Pilots Program
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
The strategy, built on the partnership, is now available to a sele ...
- What AI Means To SEO, Search Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
Brands can expect more targeted ads closer to the point of sa ...
- Searches Rise For A Reddit Alternative Since API Charges Increased
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
Google searches around an alternative to Reddit have risen by 127% sin ...
- Google Searchers Can Get Paid For Pilfered Privacy
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 19, 2023
Google Search users who clicked on a search result link from October 2 ...
