- Pinterest At Cannes Calls On Companies To Make The Internet Safer
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 20, 2023
Inspired Internet Pledge is a call to action for tech companies a ...
- DoubleVerify, Scibids Unveil AI-Powered Attention Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2023
DoubleVerify on Monday at Cannes Lions 2023 announced the launch of ...
- Google SGE 'Experiment' Gives SEO Professionals A Critical Role
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2023
It will become essential to monitor and understand the dynamics of AI ...
- Shopping Trends Report Shows Change In Spending Behavior In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2023
Wildfire Systems, a fintech platform that powers reward programs, and research fi ...
- NCM Takes Historic Step To Bring Attention Metrics To Cinema Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
The deal with Adelaide will bring attention transaction metrics to the cine ...
- Microsoft Advertising Brings Ad Sales, Technology In-House Through Xandr Acquisition
Data & Programmatic Insider, Laurie Sullivan - Monday, June 19, 2023
Microsoft inventory will transition to in-house sales teams and technology with t ...
- American Express Looks To Expand Program With Seasonal Offers
Performance Marketing Insider, Laurie Sullivan - Monday, June 19, 2023
American Express continues to build out its Amex Offers program by providi ...
- McKinsey Analyzes Economic Impact Of Generative AI
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 16, 2023
The latest estimates put the equivalent of $2.6 trillion to $4.4 trilli ...
- Nextdoor Advances Self-Service Ad Buying With DOOH, Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 16, 2023
Nextdoor has entered into a partnership with digital out-of-home company DIVE Billboar ...
- Google Files Lawsuit Over Fake Review Scams
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 16, 2023
Google reported that alleged scammers created 350 fraudulent business profiles and mo ...
- Amazon Strengthens Gen AI: Now Execs At Cannes Are Talking About It
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, June 18, 2023
This year AWS is telling clients and agencies what its focus ...
- Alphabet Sells Google Domains Assets To Squarespace
Performance Marketing Insider, Laurie Sullivan - Friday, June 16, 2023
Google has sold about 10 million registered website domains to Squarespace. ...
- Walmart Connect Makes Available NBCU's Live Streaming Inventory, Shares Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
NBCU, Roku, TikTok, and TalkShopLive today shared campaigns and results from partnershi ...
- Google AdSense Integrates With Google Analytics 4, Among Other Updates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
AdSense now integrates directly with Google Analytics 4 (GA4), but Google al ...
- Performance Agency Integrates With Walmart Connect DSP
Performance Marketing Insider, Laurie Sullivan - Thursday, June 15, 2023
Acorn Influence, a New Engen performance marketing company, has integrated with Walma ...
- Sharethrough Exchange Automatically Removes High-Carbon Ad Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
The initiative is intended to put pressure on high-carbon sites, provide ...
- Google AI Efficiencies Expand Across Search, Shopping, Maps, Bard
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
Detailed queries about a location retrieves a snapshot of information from acro ...
- Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
Microsoft partnered with Scope3 to offer its partners a way to redu ...
- EU Might Want Google To Break Up Its Ad Business - Take A Number
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
Europe's antitrust regulator reportedly might seek to break up Google's ad-tech busines ...
- The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
The Brandtech Group has acquired Pencil, a generative GAI creative and distributi ...
- Yelp Adds Tinuiti, Assembly, Performics To Roster For Its Agency Development Program
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 14, 2023
Yelp has added three partners -- Tinuiti, Assembly, and Performics -- ...
- Google Releases Early Results On AI-Powered Campaigns: Demand Gen And Video View
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
Demand Gen and Video View will be powered by AI and wi ...
- Google Pixel Takes Technology To Hip Hop
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2023
Google partnered with Live Nation and Mass Appeal to bring 50 yea ...
- ClashTV CEO Wants To Strengthen Streetball In Streaming Content Culture
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2023
"Streetball and MMA share an audience," the ClashTV CEO said, comparing ...
- Amazon Tests AI To Summarize Product Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2023
Amazon is testing the use of AI in its shopping app ...
- TikTok Tests Visual Search To Boost Ecommerce Efforts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
TikTok is testing a visual search tool in its Shop tab th ...
- Twitter Reportedly Stopped Paying Its Google Cloud Contract
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 13, 2023
Twitter signed a $1 billion contract in 2018 with Google to ho ...
- Reddit Developer Protest Based On Change In API Prices
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 13, 2023
Thousands of Reddit communities went dark in protest of new developer fe ...
- FTC Will Try To Block Microsoft's Activision Blizzard Acquisition: Report
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 12, 2023
The FTC is set to file for an injunction that would enab ...
- Google, Microsoft, OpenAI Limit AI Chatbot Internet Users: Report
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 12, 2023
Google, Microsoft, and OpenAI have restricted access to their generative AI chatbo ...
