- GumGum To Begin Optimizing Attention Metrics In Q3 2023
Data & Programmatic Insider, Laurie Sullivan - Monday, June 12, 2023
Brand uplift, message recall, purchase intent, and brand affinity are some ...
- Google Search Generative Experience Becomes Major Challenge For Publishers
Performance Marketing Insider, Laurie Sullivan - Monday, June 12, 2023
While early concerns focused on GAI's potential to replace jobs and spre ...
- Goodway Group CEO Friedman Talks Shiny Objects And Other Topics Ahead Of Cannes
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2023
The potential and power of creativity is part of being human, ...
- Google MSA New Transparency Policy Provides More Campaign Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2023
Google plans to give advertisers more information on the ads they ser ...
- Microsoft Store Ads Will Serve In Bing Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2023
Microsoft Store Ads will now appear in Bing search results and wi ...
- Reddit Contextual Keyword Targeting And Product Ads Launch
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2023
Reddit on Friday introduced two Reddit ad solutions aimed at supporting advertise ...
- Bing Adds Voice To Chat, Consumers Still Don't Get It
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, June 11, 2023
Bing users on desktop can now talk to the chatbot and ...
- Google Generative Search Experience Returns Answers In Half The Time
Performance Marketing Insider, Laurie Sullivan - Friday, June 9, 2023
Google Search generative AI takes a bit of getting used to, b ...
- Google News Showcase Product Coming To U.S. This Summer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 8, 2023
The partnerships with more than 150 U.S.-based news publications -- 90% ...
- 'Sell My Home Fast' Searches Skyrocket In New York
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 8, 2023
Searches for "sell my home fast" rose 2,504% in the U.S. ...
- Google Ads Changes Trademark Policy, Puts More Accountability On Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 8, 2023
Google Ads will begin rolling out changes to its Trademark Policy ...
- Vivaldi Adds Bing Chat To Its Browser On Desktop And Android
Performance Marketing Insider, Laurie Sullivan - Thursday, June 8, 2023
For those who want to try Bing Chat but not through Bing ...
- Salesforce Tagged As AI Company, Expands Data Partnership With Google
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 7, 2023
Execs at a press briefing held earlier this week declared Salesforce ...
- LinkedIn Announces Ad Formats, Features Allowing Members To Message Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 7, 2023
LinkedIn features announced Wednesday ranging from messaging to multiple ad formats a ...
- Adobe Brings Generative AI Firefly To Businesses And Beginners
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 8, 2023
Adobe revealed platforms on Thursday integrated with its Firefly generative AI to ...
- Microsoft Advertising Updates Cross-Device Attribution
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 7, 2023
Microsoft Advertising plans to roll out a cross-device attribution model that wi ...
- 59% Of Gen Z, 49% Of Millennials Will Give A Brand 3 Chances Before Abandoning It
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 7, 2023
Coveo Solutions, which supports the application of AI for enterprises and intellige ...
- Google Generative AI To Power Priceline Virtual Travel Agent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2023
Priceline plans to use Google Cloud's generative AI across customer-facing and intern ...
- Instacart Campaign Bottles Up Lemon And Tunisia For Limited Edition Cashback Fragrance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2023
The giveaway campaign for the Cashe fragrance highlights the company's credit car ...
- Microsoft Will Serve Only Verified Ads Beginning August 1
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2023
Microsoft Advertising plans to enforce the ad-verification requirement August 1. All a ...
- Triton, Basis Deepen Integration To Support Ads Across Digital, Broadcast Radio Segments
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 7, 2023
The expanded partnership enables advertisers to purchase all forms of audio a ...
- MicroStrategy, Microsoft Expand Partnership For AI-Enabled Analytics
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 6, 2023
The partnership will expand availability of MicroStrategy products powered by Microsoft Azur ...
- Contextual AI Technology 'Liz' Integrates With GAI To Analyze Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 5, 2023
Seedtag has launched a contextual artificial intelligence (AI) capability integrated with generati ...
- Microsoft Stops Support For Cortana In Windows
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 5, 2023
Microsoft's announcement of the end of support for Cortana in Windows ...
- Apple Search Moves Into Mixed Reality With Vision Pro, Messages
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 5, 2023
Apple on Monday is introducing updates including its Vision Pro mixed-reality headse ...
- MiQ Names Global Board Members, Focuses On Strategic Partnerships, Acquisitions, Expansion
Data & Programmatic Insider, Laurie Sullivan - Monday, June 5, 2023
Zillah Byng-Thorne and Rob Norman recently joined the Global Statutory Board ...
- An AI-Powered Keyboard With Advanced Search Functions
Performance Marketing Insider, Laurie Sullivan - Monday, June 5, 2023
One of the key benefits to Tappa's custom productivity mobile app ...
- YouTube Reverses Misinformation Policy, Cites Political Balance
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 2, 2023
YouTube says the ability to openly debate political ideas - even controversi ...
- Will Advertisers Be Impacted By YouTube's Reversal Of Political Ad Policies?
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, June 3, 2023
Advertisers may wonder how YouTube's reversal of its decision to take do ...
- Ben & Jerry's Pulls Ads From Twitter, Cites Rising Hate Speech
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 5, 2023
Ben & Jerry's says it is troubled by hate speech -- a ...
