- What YouTube Product Drops Updates Mean For Advertising
MediaDailyNews, Laurie Sullivan - Saturday, December 2, 2023
Timing is everything, according to YouTube, which has updated its Product Dro ...
- AI Interest Engine Integrates With Google Ads
Performance Marketing Insider, Laurie Sullivan - Friday, December 1, 2023
Lytics built an Interest Engine on a suite of AI tools, includi ...
- Google Appoints Srinivasan To Run Ad Business
MediaDailyNews, Laurie Sullivan - Wednesday, November 29, 2023
Google ad exec Vidhya Srinivasan will step into Jerry Dischler's role, spearheadi ...
- Mastercard GAI Shakeup Whether You Like It Or Not
Performance Marketing Insider, Laurie Sullivan - Thursday, November 30, 2023
Mastercard AI tech searches for answers as changes happen faster than ma ...
- Instacart Bundles In Access To Peacock Streaming For Free
Television News Daily, Laurie Sullivan - Wednesday, November 29, 2023
Instacart members can now get free access to NBCU's Peacock streaming servic ...
- AI-Powered Analytics Changing The Game For The NFL, In Real-Time
Media 3.0, Laurie Sullivan - Wednesday, November 29, 2023
Amazon is looking to fuel its ecommerce business from the brand's websi ...
- Google Bard Analyzes Visuals, Text To Summarize YouTube Content
MediaDailyNews, Laurie Sullivan - Tuesday, November 28, 2023
A previous update gave Bard the ability to analyze YouTube videos, b ...
- Amazon Q Debuts AI-Digital Assistant For Business
MediaDailyNews, Laurie Sullivan - Tuesday, November 28, 2023
Amazon announced a digital assistant called Q to help corporate customers sear ...
- Google Search Ads Found Showing In Porn, Other Questionable Places
MediaDailyNews, Laurie Sullivan - Tuesday, November 28, 2023
Google Search Partners, a network of third-party sites, has been serving so ...
- If Bill Gates Had Invented AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 29, 2023
Computers today require the user to lead the machine. In the n ...
- A Data Frenzy At Microsoft Advertising
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 28, 2023
It seems Microsoft Advertising is providing more ways for publishers and advertise ...
- Microsoft Expands Its Retail Media Network
Data & Programmatic Insider, Laurie Sullivan - Monday, November 27, 2023
Microsoft and Vibenomics are collaborating to bring multiple channels to market, runni ...
- Mobile Becomes 'Remote Control' For Shopping On Thanksgiving Day
MediaDailyNews, Laurie Sullivan - Friday, November 24, 2023
Salesforce data shows mobile has become the remote control for shopping, sa ...
- Google Confirms January Cookie Deprecation
MediaDailyNews, Laurie Sullivan - Monday, November 27, 2023
Johann Hofmann, senior software engineer at Google, published an in-depth series ...
- Cyber Monday Expected To Generate $12B In Shopping Revenue
Performance Marketing Insider, Laurie Sullivan - Sunday, November 26, 2023
Online spend hit $5.6 billion on Thanksgiving Day, with Cyber Week foreca ...
- SabioTV Redefines Diversity
MediaDailyNews, Laurie Sullivan - Friday, November 24, 2023
Diversity in mindset, not just the color of someone's skin, fuels Sab ...
- Amazon, TikTok, Spotify High On List Of Mobile Data-Sharing Apps
Performance Marketing Insider, Laurie Sullivan - Friday, November 24, 2023
Mobile web traffic and apps play a major role in shopping th ...
- Musk's X Sues Media Matters, Alleges It Manipulated Algorithms
MediaDailyNews, Laurie Sullivan - Tuesday, November 21, 2023
The lawsuit claims that the watchdog Media Matters for America manipulated t ...
- Las Vegas Super Bowl Host City Promotes 'Excessive Celebration' In Campaign
MediaDailyNews, Laurie Sullivan - Wednesday, November 22, 2023
The official host city of Super Bowl LVIII is launching a quir ...
- Sam Altman Returns To OpenAI
MediaDailyNews, Laurie Sullivan - Wednesday, November 22, 2023
Following days of drama, late Tuesday OpenAI said Sam Altman will retu ...
- AI Shows Ad Industry Its Future
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 22, 2023
AI began teaching the ad industry how to reinvent itself nearly ...
- Microsoft Hires Altman To Run AI, OpenAI Taps Ex-Twitch CEO
MediaDailyNews, Laurie Sullivan - Monday, November 20, 2023
Microsoft said early Monday morning that Sam Altman will lead the company ...
- Publishers Forecast To Lose $54B In Revenue From Ad-Blocking
MediaDailyNews, Laurie Sullivan - Monday, November 20, 2023
Publishers are estimated to lose $54 billion in ad revenue globally d ...
- Hey There: Attention Metrics Stifled By Lack Of Resources
MediaDailyNews, Laurie Sullivan - Tuesday, November 21, 2023
Although marketers recognize the importance of attention metrics, there are varying perspectiv ...
- Data Shows Consumers Plan To Cut Holiday Spending
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 21, 2023
Welcome to the unpredictability that lies ahead during the holiday weekend. It ...
- Data Drama Musicals Hit High Note With Generative AI
Data & Programmatic Insider, Laurie Sullivan - Monday, November 20, 2023
The name NinjaCat may sound like a fictitious character, but the awarene ...
- Digital Revenue Profitability Confusing For Local Media Companies
MediaDailyNews, Laurie Sullivan - Friday, November 17, 2023
A survey of financial execs shows the greatest challenge lies in accura ...
- Apple, ByteDance, Meta Contest EU Gatekeeper Status
MediaDailyNews, Laurie Sullivan - Friday, November 17, 2023
Apple, Meta, and TikTok owner ByteDance contested their platforms' definitions as pa ...
- Microsoft Urges OpenAI Board To Reinstate Altman As CEO
MediaDailyNews, Laurie Sullivan - Sunday, November 19, 2023
Microsoft, one of OpenAI's biggest investors, spent the weekend urging the Open ...
- In Sam Altman Advertisers Trust
Performance Marketing Insider, Laurie Sullivan - Monday, November 20, 2023
People like Sam Altman who put everything on the line to challen ...