- Merkle Creative Swings With Grant Thornton On Business-to-Human TV Spots
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
Grant Thornton launched PGA television spots in March during the PLAYERS Championshi ...
- YouTube Lifts Ban On Trump's Channel
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 17, 2023
YouTube told Axios that on Friday it will lift restrictions to form ...
- $142.8 Billion In Revenue Lost To Fake Traffic In 2022
Performance Marketing Insider, Laurie Sullivan - Friday, March 17, 2023
CHEQ research shows that more than 40% of all traffic online ...
- Baidu's Answer To ChatGPT Falls Flat In Demo
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 16, 2023
Baidu CEO Robin Li said on Thursday that Ernie is the resu ...
- Microsoft Moves Into New Era Of Advertising, Automation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 16, 2023
Microsoft will integrate the technology behind ChatGPT into its workplace software ...
- GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 16, 2023
All impressions running on GumGum's ad exchange will now have enhanced bra ...
- Google Rolls Out Core Algorithm Update
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 16, 2023
Google's March 2023 core algorithm update is now rolling out. Matt Southe ...
- FTC Investigates Paid Ad Practices Related To Fraud, Financial Scams, Counterfeit
Performance Marketing Insider, Laurie Sullivan - Thursday, March 16, 2023
The FTC on Thursday put eight social media and video streaming platfor ...
- Uber Launches Self-Serve, Out-Of-Home Cartop Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 15, 2023
Uber's ad division on Wednesday launched a self-serve ad platform on i ...
- GPT-4: Good, Bad - And It Can Take A Joke
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 15, 2023
The new version of the large-scale, multimodal model can accept image a ...
- Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 15, 2023
Microsoft Advertising will change the way broad-match modifier (BMM) keywords are serv ...
- Criteo Digs Deeper Into Retail Through Partnership, Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 14, 2023
Criteo on Tuesday announced a retail media advertising agreement to become t ...
- Google Unveils Generative AI Capabilities In Gmail, Docs Ahead Of Reported GPT-4 Release
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 14, 2023
Google announced on Tuesday several generative AI capabilities and features for develope ...
- Mozilla Firefox Rolls Out Privacy Protection On Android
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 14, 2023
Firefox on Tuesday began rolling out Total Cookie Protection (TCP) by defau ...
- Searches Up 43% For 'Is My Money Safe' As Another Bank Collapses
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 14, 2023
After the recent bank failures, consumers conducted online searches to understand t ...
- Porsche In Talks To Bring Google Services To Its Cars
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 13, 2023
Porsche AG reaffirmed the company is in talks with Google about integrati ...
- 69% Of Media Buyers, Planners Have Concerns About The Evolution Of Technology
Data & Programmatic Insider, Laurie Sullivan - Monday, March 13, 2023
Fifty-three percent of media buyers and planners surveyed said they use third-par ...
- Bing Chat Could Replace Answers In Search
Performance Marketing Insider, Laurie Sullivan - Monday, March 13, 2023
When Microsoft introduced Bing Search with ChatGPT, I thought it would eventual ...
- 78% Of Consumers Engaged With An OOH Ad In Past 60 Days: Study
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 10, 2023
Some 88% of adults say they notice OOH ads and nearly 8 ...
- Google Provides Update On AI Speech Models
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 10, 2023
Google's Universal Speech Model is a critical first step toward creating ...
- Google Ads: How Much Companies Spend
Performance Marketing Insider, Laurie Sullivan - Friday, March 10, 2023
Go Fish Digital during the past years has worked with many softwa ...
- 15% Of Bing AI Chatbot Sessions Intended To Generate New Content: Microsoft
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 9, 2023
Bing is seeing growth in engagement and new users. Microsoft VP/consumer C ...
- TikTok Pushes Harder Into Search Ad Market
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 9, 2023
TikTok has been testing search ads by invite only since March 202 ...
- Microsoft Ad Chief Wilk Steps Down, Sainsbury-Carter Steps In
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 9, 2023
Global head of Microsoft Advertising Wilk announced he would step down Thursda ...
- Adobe: Weather Could Result In More Spending Than Cyber Monday
Performance Marketing Insider, Laurie Sullivan - Thursday, March 9, 2023
Adobe and The Weather Company this week released the 2023 Digital Econo ...
- Yelp Explores Advertising For Businesses Without Physical Locations And Off Its Properties
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 7, 2023
Yelp has been working with large language models in search, providing ...
- Creative Services Professionals Are Most Concerned About AI
Data & Programmatic Insider, Laurie Sullivan - Monday, March 6, 2023
Market and audience research firm GWI found that in advertising, 22% a ...
- Gannett-Owned Agency LocaliQ Redefines Digital Marketing Strategy With Brand Overhaul
Performance Marketing Insider, Laurie Sullivan - Monday, March 6, 2023
Digital agency LocaliQ, which supports local media including search, began a transformati ...
- Super Bowl XLII Attracted Malicious Attacks Through Sports Bets
Performance Marketing Insider, Laurie Sullivan - Friday, March 3, 2023
The popularity of sports betting and the frequent transfer of money mak ...
- Fifty-Eight Percent Of Enterprise Marketers Plan To Use AI For SEO, Study Finds
Performance Marketing Insider, Laurie Sullivan - Thursday, March 2, 2023
Among enterprise marketers, some 58% plan to use AI for SEO a ...
