- LiveRamp, Basis Partner To Defeat Signal Loss In Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 28, 2023
Basis can now use marketers' first-party CRM data to engage customers. T ...
- Microsoft Integrates Generative AI In Cybersecurity Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 28, 2023
Microsoft is bringing the next generation of artificial intelligence (AI) to cybersecur ...
- Google Search Adds Ways To Verify Information
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 28, 2023
Google has launched several ways to verify information in search -- includi ...
- Apple Quietly Acquires Startup Working On AI-Powered Video Compression
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 27, 2023
WaveOne, founded in 2016 by Lubomir Bourdev and Oren Ripple, has be ...
- Microsoft Audience Network's Manual CPCs Will Transition To Enhanced
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 27, 2023
Microsoft will automatically adjust campaign bids in real-time to increase the chanc ...
- Semcasting Agreement To Offer B2B Marketers Technographic, Contact Data Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, March 27, 2023
"The agreement with SalesIntel lets us take the job title data, identi ...
- In Generative AI We Trust?
Performance Marketing Insider, Laurie Sullivan - Monday, March 27, 2023
Do humans really trust AI -- specifically generative AI technology? Not ...
- Google-Backed Security Startup Riffs 'Scapegoat' Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 24, 2023
Data-security company Veza launched an ad/ marketing campaign riffing off the noti ...
- Biggest Google Ranking Factors On Conversions
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 24, 2023
Whitespark published the 2023 version of its Local Search Ranking Factors stu ...
- Ad Media Revenue To Reach $326B In 2023: Magna
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 27, 2023
Magna anticipates all media ad revenues to increase by 3.4% in 20 ...
- Articles Queried, Read Reveal The State Of Consumers' Minds
Performance Marketing Insider, Laurie Sullivan - Friday, March 24, 2023
Taboola shows consumers are less concerned about inflation, but they will contin ...
- Publishers To Seek Compensation For AI-Generated Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 23, 2023
Media execs want compensation for use of their content when served ...
- Privacy Paradox: Respecting Data Boundaries, Personalizing Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 23, 2023
A study by Razorfish and GWI examines how brands walk a fi ...
- Reddit Continues To Update Ad Platform
Performance Marketing Insider, Laurie Sullivan - Thursday, March 23, 2023
Reddit on Thursday made it easier to set up and run ...
- Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Place Exchange has expanded its footprint in major European markets including t ...
- Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Google, Manhattan Associates, and Zebra Technologies released research this week analyzing purchase ...
- Gap Reportedly 'Pauses' Ad Business
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Gap has paused its GPS Media business and shifted investments to n ...
- Adobe's Project True Colors Complements Clothing Colors With Skin Tone
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Adobe previewed technology on Wednesday evening for the fashion and retail industri ...
- AI Makes Search Relevance Critical
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 22, 2023
Delivering on search relevance will become more important and difficult in t ...
- Google Opens Bard To Some, Says It's Not Search Replacement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 21, 2023
Users in the U.S. and U.K. can join a waitlist to acce ...
- Microsoft Bing's AI Chatbot Now Generates Images And Text
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 21, 2023
Microsoft's Bing AI chatbot now has the ability to generate images ...
- Online Groceries Up, But Consumers Using BNPL Options, Adobe Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Home furnishings grew 12.9% to $9.4 billion YOY in February, while groceri ...
- The One Question Google Bard Told Me It Cannot Answer
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 21, 2023
I asked Google Bard the one question it said it cannot answe ...
- Ad-Blocking Consumers Influence Purchase Decisions, Magna Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
Google has always been against featuring more ads or paid promotional materi ...
- Integral Ad Science Takes Netflix Verification Program Live
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
IAS on Monday launched Viewability and Invalid Traffic verification for Netflix's ad-support ...
- Sam's Club Links Search Ads To Retail Store Purchases To Improve Attribution, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 21, 2023
Sam's Club on Tuesday gave advertisers a way to attribute in-store consum ...
- The Future Of Mass Transit Information: More Real-Time Interaction With Mobile
Data & Programmatic Insider, Laurie Sullivan - Monday, March 20, 2023
Intersection is running a pilot with the City of Philadelphia through IxNConne ...
- Expect More Data In Microsoft's Coffers
Performance Marketing Insider, Laurie Sullivan - Monday, March 20, 2023
Microsoft Gaming CEO Phil Spencer has reaffirmed plans to open an Xb ...
- AT&T's Lily Joins NCAA Stars In March Madness Ad Blitz
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 17, 2023
Featuring NCAA basketball legends, the campaign showcases how AT&T products and servic ...
- UBS Analysts Estimate Costs Of Google Bard On Search Queries
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 17, 2023
UBS analysts examined the cost risks for Alphabet around the integration ...
