- Google At 25 Faces Allegations Of Paying More Than $10B To Maintain Dominance
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 12, 2023
Google pays more than $10 billion annually to maintain its position ...
- The Rolling Stones Turn To DOOH In 'Angry' Video
Data & Programmatic Insider, Laurie Sullivan - Monday, September 11, 2023
While the music and lyrics are sure to be dubbed "iconic," it ...
- Google Files To Dismiss Gannett Ad-Tech Suit, Sought To Restore Competition
MediaDailyNews, Laurie Sullivan - Friday, September 8, 2023
"Gannett's late-in-the-game lawsuit fails to break new ground," Google's Dan Taylor tel ...
- Bloomreach AI White Label, Integrates Media With TikTok
Performance Marketing Insider, Laurie Sullivan - Monday, September 11, 2023
Most advertisers by now have heard of AI, but few have fe ...
- Microsoft Commits To Handling Legal Risks If AI-Based Copilot Users Are Sued
MediaDailyNews, Laurie Sullivan - Friday, September 8, 2023
Microsoft this week announced it has "built important guardrails" into its Copilot ...
- MobileFuse Focuses On Saying Buy-Bye To Targeting
Performance Marketing Insider, Laurie Sullivan - Friday, September 8, 2023
Google has been rolling out Privacy Sandbox, its targeting and measurement alternati ...
- YouTube Builds A More Modern Streaming Experience For Viewers, Advertisers
MediaDailyNews, Laurie Sullivan - Wednesday, September 6, 2023
The Rolling Stones livestreamed an interview for the first time today ...
- Why Andi May Succeed In Search Automation Where Others Failed
Performance Marketing Insider, Laurie Sullivan - Thursday, September 7, 2023
"I'm really excited about the assistant part of generative AI," says An ...
- SourceKnowledge Domain Targeting Launches For High-Converting Traffic
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 6, 2023
Zeropark, a global commerce media platform, brought 1.4 million clicks programmatically ...
- Aditude Secures $15M Funding After Building 'Better Platform' For Publishers
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 5, 2023
Aditude CEO Jared Siegal was a consultant acting as a middleman betwe ...
- The Woman Behind Merkle's GenCX AI Platform
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 5, 2023
Merkle's AI-based GenCX technology returns rapid insights and calculations to improve ad-campai ...
- Amazon Prime Comes To Shopify Stores
MediaDailyNews, Laurie Sullivan - Wednesday, August 30, 2023
The Buy with Prime app for Shopify began rolling out as invite-on ...
- Digital Advertising Has A Huge Problem: Carbon Emissions
Performance Marketing Insider, Laurie Sullivan - Friday, September 1, 2023
Independent digital performance agency Fifty.io has integrated Scope3 into its platform ...
- Reddit Releases Contextual Targeting, Keywords
MediaDailyNews, Laurie Sullivan - Thursday, August 31, 2023
Reddit's EVP of business marketing Jim Squires believes AI's promise and potenti ...
- Google Limits Serving For Advertisers With Unproven Track Records
MediaDailyNews, Laurie Sullivan - Thursday, August 31, 2023
Google on Thursday announced a new policy, Limited Ads Serving, which ai ...
- 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years
Performance Marketing Insider, Laurie Sullivan - Thursday, August 31, 2023
Seventy-four percent of ad budgets have been impacted by the economic downtur ...
- BrightEdge Ushers In Next Era Of Generative AI-Driven SEO
MediaDailyNews, Laurie Sullivan - Wednesday, August 30, 2023
BrightEdge on Wednesday released its latest technology based on generative AI, whi ...
- Google Unveils AI Collaboration Plan, Will Add Tools From Meta And Others
MediaDailyNews, Laurie Sullivan - Tuesday, August 29, 2023
"We are in an entirely new era of digital transformation, fueled ...
- AI To Become 2023 Holiday Shopping Guide
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 30, 2023
How will AI influence what and when consumers buy? Aki Technologies, t ...
- 2023 U.S. Business Openings Tracking To Beat Previous High
MediaDailyNews, Laurie Sullivan - Tuesday, August 29, 2023
Yelp released data Tuesday that suggests "strong national growth" across all busine ...
- IAB Council Talks About Privacy
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 29, 2023
The IAB Council has challenging positions in their work serving the ...
- What Green Coding For Websites And Apps Is - And Why It Matters
Data & Programmatic Insider, Laurie Sullivan - Monday, August 28, 2023
Data centers consume 3% of the planet's electricity. Ben DeBow, CEO ...
- Amazon Web Services, The Sleeping Generative AI Giant
MediaDailyNews, Laurie Sullivan - Monday, August 28, 2023
Generative AI has changed how content is consumed - many places whe ...
- Gen Z Loves Social Media, Most Likely To Opt In To Tracking, Tinuiti Finds
Performance Marketing Insider, Laurie Sullivan - Monday, August 28, 2023
TikTok led across CPG categories for Gen Z, with Instagram the second-mo ...
- Instacart Files For IPO, Lists On Nasdaq Under CART
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 25, 2023
Instacart filed for its initial IPO on Friday, with expectations that shar ...
- Konnecto Created AI Model To Manage KPI Uplift
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 25, 2023
Konnecto will tap its pool of U.S. users to provide access ...
- Google, Meta, Microsoft Try - But Next Steps In Protecting Online Privacy Won't Work
Performance Marketing Insider, Laurie Sullivan - Friday, August 25, 2023
Microsoft is the latest to announce that Bing and LinkedIn will provi ...
- Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 24, 2023
Global ad spend is on track to grow 4.4% to $963.5 billi ...
- Meta Rolls Out Search Tool To Track Branded Content
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 25, 2023
Meta has launched a new search tool that tracks branded content campaign ...
- Google To Comply With The Digital Services Act
Performance Marketing Insider, Laurie Sullivan - Thursday, August 24, 2023
Google plans to share more insights into how targeted ads are serv ...