- Microsoft Advertising Powers Sponsored Links In Snap My AI Chatbot
MediaDailyNews, Laurie Sullivan - Monday, September 25, 2023
Snap inked a deal to integrate with Microsoft's Chat Ads API ...
- The 'P' In Performance Is Pronounced 'Mobile'
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 26, 2023
Recovery during challenging economic times is a difficult process and risk c ...
- Talk To Me: Ad Industry Turns AI Strategies Conversational
Data & Programmatic Insider, Laurie Sullivan - Monday, September 25, 2023
Verbal conversation with a machine to plan ad strategies will soon beco ...
- CMO Council Data Shows Concerns Of Economy, CFO Collaboration
MediaDailyNews, Laurie Sullivan - Friday, September 22, 2023
Only 10% of marketing leaders strongly believe their marketing investments position th ...
- Microsoft Gives Publishers Control Of Content Served In AI-Based Chat
MediaDailyNews, Laurie Sullivan - Friday, September 22, 2023
Publishers are uncomfortable with chat features that use artificial intelligence (AI) wh ...
- OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'
MediaDailyNews, Laurie Sullivan - Monday, September 25, 2023
Omnicom's OMD unit and Teads will release results of what they ca ...
- OpenAI Says ChatGPT Can Now See, Hear, And Speak
Performance Marketing Insider, Laurie Sullivan - Monday, September 25, 2023
Speech, voice, and vision features announced by OpenAI Monday in its ChatG ...
- YouTube To Introduce Gen AI-Based Dream Screen Next Year
MediaDailyNews, Laurie Sullivan - Thursday, September 21, 2023
YouTube will provide a variety of tools for creators, agencies, and brand ...
- Microsoft GAI Finds Home In Ad Platform, Creates Conversational Experience For Ads
MediaDailyNews, Laurie Sullivan - Thursday, September 21, 2023
Microsoft Advertising has announced the addition of Copilot to its ad platfor ...
- Apple, Get The Message?
Performance Marketing Insider, Laurie Sullivan - Friday, September 22, 2023
Google created a fake video ad for an "iPager" to mock App ...
- ID5, Microsoft Advertising Deal Supports Publishers In Cookieless Transition
MediaDailyNews, Laurie Sullivan - Wednesday, September 20, 2023
ID5 announced a collaboration with Microsoft Advertising as the "advertising world ge ...
- Microsoft Offering CTV/Video Ads Alongside Search
MediaDailyNews, Laurie Sullivan - Wednesday, September 20, 2023
A video ad offering allows advertisers to create online video and C ...
- Google To Let Advertisers Converse With AI-Based Ad Platform
MediaDailyNews, Laurie Sullivan - Wednesday, September 20, 2023
Google has been testing the conversational experience with a small group ...
- This Is What An Advanced Attribution Model Looks Like
Performance Marketing Insider, Laurie Sullivan - Thursday, September 21, 2023
"You don't need to eat the elephant in one bite," M^2 C ...
- Generative AI Conversational Interface Comes To Cleanrooms
MediaDailyNews, Laurie Sullivan - Tuesday, September 19, 2023
Samooha engineers have developed a chat feature based on generative AI a ...
- Google Quietly Raised Ad Prices To Meet Targets
MediaDailyNews, Laurie Sullivan - Tuesday, September 19, 2023
A Google exec admitted to changing the price of ads during t ...
- In A Blow To Big Tech, Many Americans Think Regulation Is A Good Idea
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 20, 2023
In the midst of one of the biggest tech trials, 60% ...
- Microsoft Surface Brand Creator Steps Down, Reportedly Heads To Amazon
MediaDailyNews, Laurie Sullivan - Monday, September 18, 2023
Microsoft confirmed that Panos Panay, a 20-year veteran and EVP and chi ...
- Media.Monks Pulls Nvidia, Adobe, AWS Into AI And ML Content Production
MediaDailyNews, Laurie Sullivan - Monday, September 18, 2023
The platform gives fans hyper-personalized content across new media formats by usi ...
- Neuro Research Shows Ads Aligned With Video Content Have Stronger Impact
MediaDailyNews, Laurie Sullivan - Tuesday, September 19, 2023
Research on the human brain and CTV advertising suggests ads that ali ...
- Google Antitrust Trial - Data And Secrets - Makings Of A Thriller
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 19, 2023
Google has rolled out new capabilities for its conversational chatbot built ...
- Swimming In Myths And Under Murky Waters In Programmatic CTV
Data & Programmatic Insider, Laurie Sullivan - Monday, September 18, 2023
Is there an effective attribution model to support CTV? Lack of transparen ...
- Ads May Have More Influence This Year On Consumer Holiday Shopping, Study Finds
MediaDailyNews, Laurie Sullivan - Sunday, September 17, 2023
The eBay Ads Holiday Guide reveals the impact of holiday ads bas ...
- Google Ad NFL Kickoff Eyes New Lens For Search
MediaDailyNews, Laurie Sullivan - Saturday, September 16, 2023
Fashion comes to life in the new Google spot, New Ways ...
- Amazon Gives Brands Bigger Baskets
MediaDailyNews, Laurie Sullivan - Saturday, September 16, 2023
Amazon has released a feature for merchants' websites called Buy with Pri ...
- Societal Issues Worldwide Show Up In Search And Performance
Performance Marketing Insider, Laurie Sullivan - Monday, September 18, 2023
The Semrush Global Issues Index report reveals what people search for relat ...
- Tech Titans Meet On Capitol Hill To Shape AI Regulation
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
Elon Musk, Mark Zuckerberg, Bill Gates and Sam Altman were among mo ...
- Local Ad Spending Forecast To Expand 4.4% To $157B In 2024
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
U.S. local advertising is forecast to grow 4.4% to $157.1 billion ...
- Walmart Brings Storytelling To Search Via Sponsored Videos
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
Walmart Connect has announced the rollout of Sponsored Videos for search, givi ...
- Adobe Predicts Holiday Roller Coaster For Prices Online
Performance Marketing Insider, Laurie Sullivan - Friday, September 15, 2023
Search marketers will need to pay extra attention when crafting campaign messag ...