- Rakuten Sees Benefits From Inflation, Consumers Turning To Cash-Back Rewards
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 11, 2023
On Tuesday Rakuten shared data to support its significant growth in performan ...
- China's New Ad Requirements To Take Effect In May
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 11, 2023
Marketers considering advertising in China may want to know about censorship. T ...
- Apple And App Developers Sued By Baidu Over Fake Ernie Bot Apps
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 10, 2023
Baidu has sued Apple and several app developers to stop the flo ...
- Google CEO Muses About The Future Of Search, How It Could Evolve
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 10, 2023
Sundar Pichai muses about the future of Google Bard, the commercial potenti ...
- How Teads Reduced Carbon Emissions For Ad Media When Working With Scope3
Data & Programmatic Insider, Laurie Sullivan - Monday, April 10, 2023
Global media platform Teads shared the key carbon benefits of working wi ...
- Adobe Data Shows Online Prices Fell 1.7% In March
Performance Marketing Insider, Laurie Sullivan - Monday, April 10, 2023
Consumers looking for better prices online got a surprise in March ...
- Agency Forms AI Marketing Lab Think Tank
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, April 9, 2023
Aimclear, an independent tech and digital marketing agency, created a marketing l ...
- Google Sunsets 4 Attribution Models In Ads And Analytics
Performance Marketing Insider, Laurie Sullivan - Friday, April 7, 2023
Google plans to discontinue four rules-based attribution models in Google Ads a ...
- CPG Company Uses AI To Optimize Ad Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 6, 2023
Albert.AI proved out an AI-based social and search ad solution aimed ...
- Generational Divide Patterns Show Loyalty, Rewards Strategies
Performance Marketing Insider, Laurie Sullivan - Thursday, April 6, 2023
Merkle's report draws comparisons from pre- and post-pandemic data and shows t ...
- Google CEO Confirms AI-Chat Bard Integration With Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 6, 2023
The news comes days after Google CEO Pichai hinted to the "Financi ...
- Google Improves Math, Logic In Bard, Analysts Compare It With Microsoft Bing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 3, 2023
Google has updated math and logic capabilities in its chatbot Bard ...
- Google And Microsoft Focus On Travelers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 3, 2023
Microsoft Advertising projects 2023 will be a big year for travel, althou ...
- Google CEO Hints At Integrating Bard With Assistant
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 3, 2023
Google CEO Sundar Pichai told 'The New York Times' last week th ...
- Brands, Creators Gain AI-Driven Shorts, Video Tool To Increase Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 4, 2023
TubeBuddy, a part of BENlabs, has launched a new tool called Suggest ...
- Lush Slashes Millions Of Ad Dollars Spent On Google
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 3, 2023
Lush will cut its advertising budget on Google as part of i ...
- Ecommerce-Related Internet Disruptions, Latency Can Cost Up To $1M Monthly
Data & Programmatic Insider, Laurie Sullivan - Monday, April 3, 2023
Consumers have little tolerance for disrupted experiences, and 71% say employees expe ...
- Coveo AI Search App Gets Special Nod From SAP Commerce Cloud
Performance Marketing Insider, Laurie Sullivan - Monday, April 3, 2023
SAP has endorsed Coveo's AI search and recommendations platform for Commerce Clou ...
- Adobe AI Tech For Prudential Financial Means Personalization For Clients
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 31, 2023
Prudential is leveraging Adobe technology -- AI and data -- to devel ...
- IPG's Acxiom Develops Strategy To Protect IP From ChatGPT
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 31, 2023
The Acxiom CEO sees generative AI tech as transformative for advertising, a ...
- Google Maps Updates Tech Keeping Contributed Content Fraud-Free
Performance Marketing Insider, Laurie Sullivan - Friday, March 31, 2023
Google has updated its machine-learning model to recognize numbers overlaid on contribut ...
- Google Partnership With Replit Accelerates Creation Of Generative AI Applications
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 30, 2023
Under the new partnership, Replit developers will gain access to Google Clo ...
- Microsoft Brings More Ads To Bing, Edge: Eyes Publisher Rev Share
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 30, 2023
Microsoft introduced plans for additional ads in its AI-powered Bing engine a ...
- Fox Partners With Purpose-Driven Ad/Marketing Firm To Make Social Impact
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 30, 2023
Fox has partnered with Givsly, a purpose-led ad and marketing company, usi ...
- Google's NBA Pixel Arena App Gets An Update In Time For The Playoffs
Performance Marketing Insider, Laurie Sullivan - Thursday, March 30, 2023
Google and the NBA announced updates to the NBA and Google Pix ...
- Shopify Deal With Google Cloud Lets Customers Embed Google Search, Browsing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 29, 2023
The Google Cloud integration with Shopify allows its customers using Commerce Componen ...
- Microsoft Rolls Out Third-Party Government Services Advertising Pilot
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 29, 2023
Microsoft on Wednesday launched a pilot program to allow advertising by delegat ...
- Google Introduces Ads Transparency Center
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 29, 2023
The searchable hub of all ads served from verified advertisers working wi ...
- Alibaba Splits Into 6 Groups - Will Google Follow?
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 29, 2023
Alibaba, one of China's largest ecommerce companies, this week announced plans ...
- Jeremy Cornfeldt Driving Tinuiti As First President
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 28, 2023
Tinuiti announced Tuesday the appointment of Jeremy Cornfeldt as its first presiden ...
