- Media Buyers Move Dollars To Cut Emissions In Campaigns
MediaDailyNews, Laurie Sullivan - Wednesday, October 4, 2023
Driven by sustainability and ability to measure campaigns, OpenX partnered with carb ...
- Amazon 'Project Nessie' Tested How Much It Could Raise Prices
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 4, 2023
Redacted portions of the FTC's lawsuit against Amazon refer to a proje ...
- Microsoft's Nadella Calls Google's Search Testimony 'Bogus'
MediaDailyNews, Laurie Sullivan - Monday, October 2, 2023
Nadella dismissed an argument Google made, calling it "bogus." Google testimony suggest ...
- LinkedIn Creative Platform In Alpha Automates Customer Ads Within 5 Minutes
MediaDailyNews, Laurie Sullivan - Tuesday, October 3, 2023
LinkedIn is reimagining how B2B marketing should work. On Tuesday the compa ...
- Amazon To Shutter Ad Server In Q4 2024
MediaDailyNews, Laurie Sullivan - Tuesday, October 3, 2023
The delay is intended to give brands and agencies extra time ...
- Amazon Reportedly Will Introduce A Search Concierge In January
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 3, 2023
Amazon is overhauling its search bar with generative AI features that wi ...
- Behind Bid Shading's $6.6B Failure
Data & Programmatic Insider, Laurie Sullivan - Monday, October 2, 2023
Bid shading is a popular programmatic ad strategy, but was created ...
- HubSpot Launches First National Ad Campaign On NFL Sunday Ticket
Marketing Daily, Laurie Sullivan - Monday, October 2, 2023
HubSpot launched its first NFL Sunday Ticket national ad campaign on YouTub ...
- Google Extended Gives Publishers A Way To Block Bard's AI Training Model
MediaDailyNews, Laurie Sullivan - Monday, October 2, 2023
Google announced a way for publishers to opt-out of having data fr ...
- They're Giving It All - Tech That Detects AI-Generated Clickbait
Performance Marketing Insider, Laurie Sullivan - Monday, October 2, 2023
Tools and chatbots are being used to generate massive amounts of low-quali ...
- YouTube Updates Controversial Topic Ad Guidelines
MediaDailyNews, Laurie Sullivan - Thursday, September 28, 2023
YouTube believes videos with these topics can be a helpful resource wh ...
- Microsoft Bing Chatbot Pushes Ads With Malware
MediaDailyNews, Laurie Sullivan - Friday, September 29, 2023
The Microsoft Bing Chatbot powered by AI is being injected with malicio ...
- Microsoft Pitched Sale Of Bing Search To Apple
Performance Marketing Insider, Laurie Sullivan - Friday, September 29, 2023
Bing was the default search engine on Apple products from 2013 ...
- Tech-Savvy Gen Z Reluctant To Use AI
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2023
An Adobe study found Gen Z is split on whether they a ...
- Meta Unveils Gen AI Products, Real-Time Data Supported By Microsoft
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2023
Meta Platforms introduced the company's first generative AI products for consumers Wednesd ...
- As Ad Industry Moves To Reduce Carbon Footprint, Prices Expected To Rise
Performance Marketing Insider, Laurie Sullivan - Thursday, September 28, 2023
California governor Gavin Newsom says he will sign legislation requiring large compani ...
- Microsoft Goes Nuclear To Run Data Centers
MediaDailyNews, Laurie Sullivan - Tuesday, September 26, 2023
As it looks to power its data centers running AI with nucle ...
- Microsoft Advertising Network Goes Retail
MediaDailyNews, Laurie Sullivan - Tuesday, September 26, 2023
Microsoft on Tuesday announced the creation of a new ad network f ...
- Samsung Ads, Epsilon Partnership Creates First-Party Data Custom Audiences
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2023
The partnership creates an OTT-buying solution to deliver addressable connected TV f ...
- Apple Founders Never Wanted To Build A Search Engine
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 27, 2023
Apple's SVP of Services Eddy Cue in his testimony in federal cou ...
- Microsoft Advertising Powers Sponsored Links In Snap My AI Chatbot
MediaDailyNews, Laurie Sullivan - Monday, September 25, 2023
Snap inked a deal to integrate with Microsoft's Chat Ads API ...
- The 'P' In Performance Is Pronounced 'Mobile'
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 26, 2023
Recovery during challenging economic times is a difficult process and risk c ...
- Talk To Me: Ad Industry Turns AI Strategies Conversational
Data & Programmatic Insider, Laurie Sullivan - Monday, September 25, 2023
Verbal conversation with a machine to plan ad strategies will soon beco ...
- CMO Council Data Shows Concerns Of Economy, CFO Collaboration
MediaDailyNews, Laurie Sullivan - Friday, September 22, 2023
Only 10% of marketing leaders strongly believe their marketing investments position th ...
- Microsoft Gives Publishers Control Of Content Served In AI-Based Chat
MediaDailyNews, Laurie Sullivan - Friday, September 22, 2023
Publishers are uncomfortable with chat features that use artificial intelligence (AI) wh ...
- OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'
MediaDailyNews, Laurie Sullivan - Monday, September 25, 2023
Omnicom's OMD unit and Teads will release results of what they ca ...
- OpenAI Says ChatGPT Can Now See, Hear, And Speak
Performance Marketing Insider, Laurie Sullivan - Monday, September 25, 2023
Speech, voice, and vision features announced by OpenAI Monday in its ChatG ...
- YouTube To Introduce Gen AI-Based Dream Screen Next Year
MediaDailyNews, Laurie Sullivan - Thursday, September 21, 2023
YouTube will provide a variety of tools for creators, agencies, and brand ...
- Microsoft GAI Finds Home In Ad Platform, Creates Conversational Experience For Ads
MediaDailyNews, Laurie Sullivan - Thursday, September 21, 2023
Microsoft Advertising has announced the addition of Copilot to its ad platfor ...
- Apple, Get The Message?
Performance Marketing Insider, Laurie Sullivan - Friday, September 22, 2023
Google created a fake video ad for an "iPager" to mock App ...