- Microsoft Advertising Expands Latin America Presence Through Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2023
Microsoft Advertising will expand its presence in the Latin America region throu ...
- Google Merges AI Research Units
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2023
Google on Thursday said it will merge DeepMind and the Brain te ...
- Google Launches New Web Crawler
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2023
Google has launched GoogleOther, a web crawler that various internal teams with ...
- Lundberg Farms Quits Earth Day In Ad Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2023
Lundberg Family Farms has launched a campaign to convey that every d ...
- Reddit Creates Amsterdam Hub For Engineering, Sales, Part Of EMEA Expansion
Performance Marketing Insider, Laurie Sullivan - Thursday, April 20, 2023
Susanne Mostertman, Reddit EMEA head of mid-market and small business, will le ...
- Microsoft Windows May See More Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 19, 2023
Microsoft is testing ads on the Start menu in Windows 11 ...
- LinkedIn Debuts Job-Search Filter - Top 50 U.S. Companies To Work For
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 19, 2023
LinkedIn data found that 87% of U.S. respondents say working for ...
- How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 19, 2023
Publishers and advertisers working to launch ad inventory that emits less carb ...
- Nine More U.S. States Join Google Ad Antitrust Action
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 19, 2023
The U.S. Justice Department and 17 states have now joined sued Alphabet ...
- Tripadvisor Leans Into Fight Against Fake Reviews
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 19, 2023
Reviews left on Tripadvisor in 2022 rose more than 20%, compared wi ...
- Sales And Marketing Want Better Collaboration, CMO Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
Some 60% of marketing and sales professionals participating in a CMO Counc ...
- Magna, Yahoo Analyze How Ad Creative Impacts 61 Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
The study examined how ad creative impacts 61 metrics including lift, sear ...
- Microsoft Quietly Develops AI Chip
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 18, 2023
Microsoft has been working on an AI chip that can train lar ...
- Google Tests AI To Optimize Ad Targeting Without Third-Party Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
Developers of Google Ads and Display & Video 360 have been experimenti ...
- Samsung Reportedly May Switch To Microsoft Bing For Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 17, 2023
Google will reportedly release new AI-powered search tools next month under t ...
- Fashion Label Uses AI Merchandising To Improve Site Search By 25%
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 17, 2023
Urban streetwear brand SikSilk experienced a 25% increase in ecommerce purchases fr ...
- Marketing Analytics, Data Infrastructure Spend To Reach $32B By 2026
Data & Programmatic Insider, Laurie Sullivan - Monday, April 17, 2023
Winterberry Group research aims to provide greater insight into the analytics marke ...
- Google Working On Experimental Text-To-Video AI
Performance Marketing Insider, Laurie Sullivan - Monday, April 17, 2023
Fake news and fake images will become some of the biggest challeng ...
- How Invoca Surpassed $100M Annual Recurring Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 14, 2023
Invoca, which builds AI into its communication software for automated contact service ...
- 70.3% Of Dentsu Survey Respondents Unaware Of Web3
Performance Marketing Insider, Laurie Sullivan - Friday, April 14, 2023
Awareness of Web3 is highest among males between the ages of ...
- Microsoft Ground-Breaking Insights Reveal How Integration Of Search Advertising, CTV Drives Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Microsoft has partnered with Roku since 2022. Microsoft's analysis of how C ...
- Pepsico Mexican Foods Goes Cookieless, Surpasses Campaign Benchmarks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Pepsico Mexican Foods campaigns surpassed previous benchmarks and performed better when targeti ...
- Reddit Expands Independent Ad Agency Program With Horizon Media, PMG, Wpromote
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Reddit is taking steps to expand its ad business. On Thursday t ...
- Yelp Data Shows Success Comes More Easily When Brands Build Community
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Yelp debuted its first Most Loved Brands list Thursday based on t ...
- Search-Based Retail Media Accelerates Search Market To $350B, 'Traditional' Still Dominates
Performance Marketing Insider, Laurie Sullivan - Thursday, April 13, 2023
"Traditional search," including paid and SEO, will grow to $256.5 billion ...
- Former Google Search Ads VP Joins Snap To Strengthen Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 12, 2023
Darshan Kantak, former VP of Google Search Ads, has joined Snap, whi ...
- Google Launches Assured Open Source Software Service For Free
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 12, 2023
Google on Wednesday announced the general availability of its Assured Open Sour ...
- Microsoft Advertising PLA Extensions Extend Ads On And Off Retail Sites
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 12, 2023
PLA Extensions, the first integrated retail media solution from Microsoft, allows bran ...
- Alibaba Releases Chatbot As China Proposes Measures For Online Ads, AI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 11, 2023
Alibaba's chatbot rival to ChatGPT, Tongyi Qianwen, can answer questions in Engli ...
- As Twitter Ad Revenue, User Time On Site Decline, Revenue Forecast Reduced
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 11, 2023
Twitter's ad business and time spent on site by users continues ...
