- IAS, Lumen Research Form First-Of-A-Kind Collaboration To Measure Attention
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
IAS and Lumen Research believe the partnership will change the way digit ...
- Brave Disconnects Microsoft Bing From Its Web Search
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, April 30, 2023
Every Web search in Brave Search is now served by its o ...
- American Express's Resy Focuses On Customer Experience In First Global Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
The global campaign intends to help diners find and book tables ...
- YouTube Builds Shorts Into New Awareness Models
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
YouTube will demonstrate new strategies at the IAB NewFronts that incorporate Shor ...
- YouTube Highlights 'Analog Horror' As A New Trend
Performance Marketing Insider, Laurie Sullivan - Friday, April 28, 2023
There has been a spike in content posted to YouTube that ...
- Concerns Mount Over Search-Engine Censorship In China Leaking Into U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 27, 2023
Citizen Lab analyzed eight popular search platforms in China for censorship rul ...
- Yahoo's Readiness To Transform Business Tested By Acquisitions, Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 27, 2023
Yahoo has made announcements that span from its ad division to i ...
- Amazon Ads Advances DSP Machine-Learning Models
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 28, 2023
On the heels of its earnings report Thursday, Amazon Ads has develop ...
- Pinterest Integrates With Amazon In Multiyear Ad Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 28, 2023
Pinterest's ad partnership with Amazon aims to bring more brands and releva ...
- Agency PMG Integrates Its Platform With OpenAI API
Performance Marketing Insider, Laurie Sullivan - Thursday, April 27, 2023
PMG has integrated its technology platform Alli with OpenAI's generative AI A ...
- Instacart, Roku Partnership Pairs Online Groceries With TV Streaming
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
The advertising partnership unlocks first-party data to measure the impact of ...
- Yelp Search, Visual Experiences Get An Upgrade Through AI, Large Language Models
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
Yelp has updated the way consumers experience content on the site a ...
- YouTube Launches Gen Z Music, And Trending Music On Shorts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
YouTube is launching two music packages powered by AI, to match bran ...
- Basis, Peer39 Partner To Help Marketers Break The Addiction Of User IDs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
The idea is to help marketers "break the addition of user ID ...
- U.S. GDP Slows, Only 23% Of SMBs Feel Confident In Marketing Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 27, 2023
Despite slowing growth, small and midsize businesses in the U.S. have ...
- Tinuiti Data Shows Amazon's Share Of Google Shopping Impressions Rose
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 26, 2023
Ad investment slowed in second-half 2022, while year-ago comparisons declined, according ...
- Sam's Club Adds Retail Media Network Partner Program
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 25, 2023
Sam's Club is connecting advertisers with a certified network of agencies a ...
- Google Accelerator For Blockchain Companies Launches
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 25, 2023
The expansion of the Google Cloud Startup Program to blockchain companies offe ...
- Microsoft Rides AI Wave To New Era Of Computing, Nadella Says
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 25, 2023
Microsoft released earnings Tuesday, reporting $52.9 billion in revenue for the fir ...
- Alphabet Slows, But Search Shows Resilience
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 25, 2023
"Google's ad business is under threat," said Insider Intelligence senior analyst M ...
- There's A Silver Lining In Pacvue's Ad Spend/Performance Report
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 25, 2023
Ad spend slowed on retail media sites in Q1 2023 vs. t ...
- Digital Media Entrepreneur Creates Search, Measurement Podcast Company
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 24, 2023
Tree Goat Media, which uses AI and machine learning to identify momen ...
- 13 Of The Biggest Tech Design Failures
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 24, 2023
Architectural Digest highlights the 13 biggest design fails in modern history that are ...
- Google Instates New Validations For Ad Account Names
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 24, 2023
Google Ads accounts will no longer have the ability to include ...
- How Many Ad Trackers Load With A Page And Slow Browsers On Average?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 24, 2023
On average, one in five domain-name system requests from a browser a ...
- Cybersecurity Firm Sees Sophisticated Bot Surge Despite Reduced Internet Traffic
Performance Marketing Insider, Laurie Sullivan - Monday, April 24, 2023
Cybersecurity company Human has released its 2023 Enterprise Bot Fraud Benchmark Repor ...
- How U.S. Consumers Really Think About Online Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 21, 2023
Tinuiti found that 88% of respondents to its recent survey believe technolo ...
- Generative AI Most Transformative Technology On Par With The Internet
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 21, 2023
Moves by Google and Microsoft to integrate generative AI into their respecti ...
- Microsoft Drops Twitter From Ad Platform As Elon Musk Files Lawsuit
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, April 22, 2023
Elon Musk accused Microsoft of using data from Twitter without permission ...
- The Evolution Of Transformative Search Engine Experiences
Performance Marketing Insider, Laurie Sullivan - Friday, April 21, 2023
The evolution of search engine experiences, what it means for SEO a ...
