- Microsoft Preparing To Support Amazon In $1B Deal
MediaDailyNews, Laurie Sullivan - Tuesday, October 17, 2023
The deal would shift Amazon from local services to cloud-based tools f ...
- What (Not Who) Can Reason Better - Ernie, Bard Or Bing?
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 18, 2023
A Stanford computer scientist, speaking at the Wall Street Journal conference, sa ...
- AI-Powered Tools Suite For Advertisers, Publishers Launches
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
Teads on Monday announced a suit of AI-powered solutions across CTV, performanc ...
- Microsoft Bing: Verbs Matter More In AI
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 17, 2023
Microsoft Bing Principal Program Manager Fabrice Canel explains how AI search diffe ...
- California's Solution To Online Privacy Has Holes
Data & Programmatic Insider, Laurie Sullivan - Monday, October 16, 2023
The Delete Act, which allows California residents to make one request ...
- Microsoft Closes $69B Acquisition Of Activision Blizzard
MediaDailyNews, Laurie Sullivan - Friday, October 13, 2023
Microsoft has closed its acquisition of Activision Blizzard, nearly two years aft ...
- Yahoo's Cookieless ID Becomes Available Through Twilio
MediaDailyNews, Laurie Sullivan - Friday, October 13, 2023
The ad industry is undergoing a significant shift toward using first-party da ...
- TikTok Warned, Takes Action On Israel-Hamas War Misinformation
MediaDailyNews, Laurie Sullivan - Sunday, October 15, 2023
TikTok is the latest tech company to counter misinformation after the ...
- YouTube Wants Advertisers To 'Own The Moment' With AI Ad Tools
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
YouTube's Google AI-powered solutions distribute campaigns across formats to serve ads ...
- Marketing-Mix Modeling Looking From The Bottom Up
Performance Marketing Insider, Laurie Sullivan - Monday, October 16, 2023
Marilyn Barnett was an on-camera model for a local grocery store. Wh ...
- GroupM Betas Walmart Retail Media Certification Program
MediaDailyNews, Laurie Sullivan - Thursday, October 12, 2023
The training and certification program for media buyers, partners and self-serve advertise ...
- EU Asks YouTube, X To Remove Misinformation As Ad Industry Unites Within Israel
Performance Marketing Insider, Laurie Sullivan - Friday, October 13, 2023
"It difficult to comprehend what is happening, the cruelty and atrocities ...
- Google Introduces Ad-Measurement Tool, Privacy Sandbox Forces Change
MediaDailyNews, Laurie Sullivan - Wednesday, October 11, 2023
The ad-measurement tool, which connects with marketers' first-party data, is designed ...
- Brands, Ad Platforms, Technology Companies Stand With Israel
MediaDailyNews, Laurie Sullivan - Wednesday, October 11, 2023
Global brands, tech companies and ad platforms have either suspended operations ...
- Google Search: A Gross Margin Framework For Generative AI Modeling
Performance Marketing Insider, Laurie Sullivan - Thursday, October 12, 2023
Analysts at New Street Research have developed a framework to evaluate t ...
- Google Ads Glitch Affects Serving, Spending On Campaigns
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 11, 2023
Google confirmed that its ad platform is experiencing a technical issue impacti ...
- Google Rolls Out 'Demand Gen' Campaign Type
MediaDailyNews, Laurie Sullivan - Tuesday, October 10, 2023
Google introduced Demand Gen campaigns earlier this year, and now is rolli ...
- LiveRamp Debuts Targeting From Cleanrooms, Identity Resolution From The Cloud
MediaDailyNews, Laurie Sullivan - Tuesday, October 10, 2023
LiveRamp gave brands, publishers, and technology platforms better data collaboration on Tuesda ...
- Google Privacy Sandbox And The Radical Departure From Ad Targeting
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 10, 2023
Google's Privacy Sandbox is a radical departure from how the industry targe ...
- CTV Media Eyes Active Attention Metrics
Data & Programmatic Insider, Laurie Sullivan - Monday, October 9, 2023
KERV Interactive is looking to measure attention in CTV media by usi ...
- 'Fortune' Most Powerful Women In Business List Highlights Ad, Tech, Retail Companies
Marketing Daily, Laurie Sullivan - Sunday, October 8, 2023
The list features 67 women with a CEO title, headed by C ...
- iHeartLand State Farm Rocks Ed Sheeran In Fortnite Experience
Marketing Daily, Laurie Sullivan - Sunday, October 8, 2023
"Fire the dopamine and the serotonin in people's brains. They have ...
- Gen Z, Millennials Likely To Hit Barriers To Living A Sustainable Life
MediaDailyNews, Laurie Sullivan - Friday, October 6, 2023
Among the generations analyzed, 91% of Gen Z and 75% of Millennia ...
- IAB Tech Lab AI Secures Adland's Future
MediaDailyNews, Laurie Sullivan - Monday, October 9, 2023
"We're a shiny penny industry," said Anthony Katsur, CEO of IAB Te ...
- Google Core Algorithm Update Rewards High-Quality Pages
Performance Marketing Insider, Laurie Sullivan - Monday, October 9, 2023
Google began rolling out its third core algorithm update last week, b ...
- Apple Explored DuckDuckGo As A Privacy-Based Search Engine
MediaDailyNews, Laurie Sullivan - Thursday, October 5, 2023
Unsealed court testimony in the Department of Justice's landmark antitrust case again ...
- Taboola Looks Forward To $1B In Annual Revenue From Yahoo Partnership
MediaDailyNews, Laurie Sullivan - Thursday, October 5, 2023
As Taboola's partnership with Yahoo goes live in the United States, t ...
- Emails Show Google Ads, Search, Chrome Execs Plotting To Boost Revenue
MediaDailyNews, Laurie Sullivan - Thursday, October 5, 2023
Google Ads, Chrome and Search execs show how collectively they plotted ...
- Marketers Split On How To Price Services
Performance Marketing Insider, Laurie Sullivan - Friday, October 6, 2023
Ad and marketing agencies are split on how to price paid ...
- Yahoo Spins Out Vespa, Its Enterprise AI-Scaling Engine
MediaDailyNews, Laurie Sullivan - Wednesday, October 4, 2023
Yahoo today announced the spinout of its enterprise AI-scaling engine Vespa ...