- Amazon Brings Sponsored Ads To Streaming TV
MediaDailyNews, Laurie Sullivan - Wednesday, October 25, 2023
Amazon Ads announced a self-service ad system that allows brands that se ...
- Google Try-On Beauty Tools Make Convincing Hair Dye, Cosmetic Ads
MediaDailyNews, Laurie Sullivan - Wednesday, October 25, 2023
Google this week will begin rolling out an AR Beauty feature f ...
- Amazon Proves Ad Dreams Come True For NFL Games
Performance Marketing Insider, Laurie Sullivan - Thursday, October 26, 2023
Amazon claims to drive the youngest and most affluent audiences across streami ...
- Timex Tells Us To Waste Time
Marketing Daily, Laurie Sullivan - Tuesday, October 24, 2023
"It started with Gen Z and how they pushed back on t ...
- Yelp Expands Use Of Neural Networks To Improve Ad Matching, Search
MediaDailyNews, Laurie Sullivan - Tuesday, October 24, 2023
Yelp has expanded its use of neural networks to improve ad matchin ...
- Microsoft's Growth In Cloud Offsets Google's Search Dominance
MediaDailyNews, Laurie Sullivan - Tuesday, October 24, 2023
Microsoft and Google continue to battle it out for dominance in t ...
- Amazon Ads Automate Creative Images For Sellers With Generative AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 25, 2023
Today, products from third-party sellers represent more than 60% of the uni ...
- Google Faces Antitrust Probe In Japan For Search Practices
MediaDailyNews, Laurie Sullivan - Monday, October 23, 2023
The Japan Fair Trade Commission on Monday said it would look in ...
- From Passkeys To IP Addresses, Big Tech Looks To Protect Consumers
MediaDailyNews, Laurie Sullivan - Monday, October 23, 2023
Amazon, Microsoft, Google and other tech companies want users to ditch passwor ...
- 'Poetry In Motion:' Google Pixel Campaign Features NBA's Jimmy Butler
MediaDailyNews, Laurie Sullivan - Tuesday, October 24, 2023
Google Pixel entered its third season of the NBA Tip-Off as t ...
- How To Outperform 2.5B Blogs Published Annually
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 24, 2023
There are more than 600 million blogs out of 1.9 billion websit ...
- Wrong Ads Serve To The Wrong Consumer 1 In 3 Times
Data & Programmatic Insider, Laurie Sullivan - Monday, October 23, 2023
A study shows about half of U.S. advertisers surveyed would not kn ...
- The High Cost Of Misinformation For Brands, Publishers, Platforms
MediaDailyNews, Laurie Sullivan - Friday, October 20, 2023
Collectively, posts on X that advance misinformation received 1,349,979 engagements and we ...
- Baird Revises 2023 Online Ad Forecast To $237B
MediaDailyNews, Laurie Sullivan - Friday, October 20, 2023
Baird Equity Research updated its multi-year online ad industry forecast for 202 ...
- Many Americans Still Don't Know What Companies Do With Their Data
Performance Marketing Insider, Laurie Sullivan - Monday, October 23, 2023
67% of North Americans say they understand little to nothing about wh ...
- Google Quietly Tests 'Shop All Deals' Banner
MediaDailyNews, Laurie Sullivan - Friday, October 20, 2023
Google is testing a banner in search results that would enable use ...
- Search Agencies Are Building Their Own Empire
Performance Marketing Insider, Laurie Sullivan - Friday, October 20, 2023
Google AdSense on Thursday rolled out related search ads for Auto A ...
- Wearable Billboards? Adobe Debuts Interactive Material With Ad Potential
Marketing Daily, Laurie Sullivan - Wednesday, October 18, 2023
Adobe unveiled a material that can change color and patterns in re ...
- Microsoft Bing Integrates Content Credentials For AI-Generated Images
MediaDailyNews, Laurie Sullivan - Thursday, October 19, 2023
A text-to-image tool from OpenAI now available in Microsoft Bing and BingCh ...
- Google Ranking And Indexing Become Focus Of Search Trial
Performance Marketing Insider, Laurie Sullivan - Thursday, October 19, 2023
Google will generate $170.87 billion worldwide in net digital ad revenue ...
- AWS Data Matching Strengthens As Google Confirms Sandbox Deadlines
MediaDailyNews, Laurie Sullivan - Tuesday, October 17, 2023
Amazon Web Services has announced data-matching capabilities for advertisers using AWS Enti ...
- Google Reminds Advertisers To Prepare For End Of Third-Party Cookies
MediaDailyNews, Laurie Sullivan - Tuesday, October 17, 2023
Deprecation of third-party cookies is prompting Google to develop tools that he ...
- Microsoft Preparing To Support Amazon In $1B Deal
MediaDailyNews, Laurie Sullivan - Tuesday, October 17, 2023
The deal would shift Amazon from local services to cloud-based tools f ...
- What (Not Who) Can Reason Better - Ernie, Bard Or Bing?
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 18, 2023
A Stanford computer scientist, speaking at the Wall Street Journal conference, sa ...
- AI-Powered Tools Suite For Advertisers, Publishers Launches
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
Teads on Monday announced a suit of AI-powered solutions across CTV, performanc ...
- Microsoft Bing: Verbs Matter More In AI
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 17, 2023
Microsoft Bing Principal Program Manager Fabrice Canel explains how AI search diffe ...
- California's Solution To Online Privacy Has Holes
Data & Programmatic Insider, Laurie Sullivan - Monday, October 16, 2023
The Delete Act, which allows California residents to make one request ...
- Microsoft Closes $69B Acquisition Of Activision Blizzard
MediaDailyNews, Laurie Sullivan - Friday, October 13, 2023
Microsoft has closed its acquisition of Activision Blizzard, nearly two years aft ...
- Yahoo's Cookieless ID Becomes Available Through Twilio
MediaDailyNews, Laurie Sullivan - Friday, October 13, 2023
The ad industry is undergoing a significant shift toward using first-party da ...
- TikTok Warned, Takes Action On Israel-Hamas War Misinformation
MediaDailyNews, Laurie Sullivan - Sunday, October 15, 2023
TikTok is the latest tech company to counter misinformation after the ...