- Audigent Expands Programmatic Targeting With The Weather Company Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 11, 2023
The collaboration provides new ways to use IBM data from The Weath ...
- Google Debuts Fold Phone Spots Following I/O 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, May 11, 2023
The Google Fold announcement with video spots is the next chapter ...
- BENlabs Introduces AI Features Based On Unstructured Video Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 10, 2023
BENlabs, an entertainment AI company, Wednesday will announce two AI-powered features ...
- Google Highlights 'Supercharged' Search At I/O Developers Conference
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 10, 2023
Google announced a new integrated search-results page, with an AI snapshot ...
- Google Remains Committed To Search Ads Powered By Generative AI
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 10, 2023
As Google brings generative AI into Search through its Search Generative Experien ...
- Coveo Study Reveals Balancing Act Between Privacy, Personalization, Saving Money
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 10, 2023
Coveo's Ecommerce Relevance Report provides a snapshot of how the economy a ...
- Generative AI Causes Consumer Search Patterns To Change, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 9, 2023
More than 80% of marketers report they have experimented with the technolog ...
- Amazon Anywhere To Launch As Immersive Shopping Experience
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 9, 2023
The service brings Amazon's online marketplace to video games and mobile app ...
- CMO Moves SmileDirectClub Into AI
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 9, 2023
Using AI in the app, the platform scans the person's teeth a ...
- Microsoft Develops Way To Monetize AI Chat, Expand Ad Network
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 8, 2023
Microsoft has designed a way to give publishers, apps, and online servic ...
- Study Finds Male Actors, Voices Dominate Video Ads Globally
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 8, 2023
The study by Extreme Reach leveraged AI and machine-learning models to analy ...
- Data Remains A Major Challenge For Many Reasons
Data & Programmatic Insider, Laurie Sullivan - Monday, May 8, 2023
Brands often have too much data, and they lack the ability ...
- Skai Readies Generative AI Features, As Google Search Becomes More Visual
Performance Marketing Insider, Laurie Sullivan - Monday, May 8, 2023
Google's I/O developer conference Wednesday is expected to reveal many announcements relat ...
- Search Platforms Get Makeovers From All Sides
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2023
Bloomreach launched an algorithm for its Discovery product meant to increase sear ...
- Reddit To Launch Karma Kash, Reduce Marketing Swag By Half
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2023
Reddit's initiative to help minimize the impact of marketing giveaways and promotion ...
- Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2023
Intent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and rea ...
- Mental Health Month: Mozilla Data Shows Some Apps Fail To Protect Privacy
Performance Marketing Insider, Laurie Sullivan - Friday, May 5, 2023
As the search and demand for mental health services continues to ris ...
- Microsoft Bing Enters Next Generation Of AI-Powered Search, Text, Video, Images
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 4, 2023
The newest version of Bing Search combines text, video, images and ch ...
- Neutronian List Of Companies Shows Online Data Privacy Remains A Concern
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 4, 2023
The difficulty of opt-out procedures has not improved much in the pa ...
- AccuWeather Partners With The Trade Desk For Personalization, Data
Performance Marketing Insider, Laurie Sullivan - Thursday, May 4, 2023
The first-of-its-kind partnership gives The Trade Desk's DSP the first access ...
- Google, Microsoft, OpenAI CEOs Called To AI Meeting At White House
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 3, 2023
The CEOs of Google, Microsoft, OpenAI, and Anthropic will meet Thursday wi ...
- Instacart Signs Sprouts Farmers Market To Its Ad Platform, Retail Media Grows 30% YoY
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 3, 2023
Instacart is building out its retail network initially by adding retailers ...
- The Frozen Tech Market Stagnates
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 3, 2023
CB Insights data shows the tech IPO market has stalled, with ...
- Microsoft, Aisera Collaborate To Provide Enterprises With ChatGPT, Generative AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 3, 2023
Aisera, a provider of generative AI, has partnered with Microsoft to deliv ...
- Apple And Google Collaborate On First-Of-Its-Kind Unwanted Tracking Tech
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 2, 2023
Unlikely partners Apple and Google jointly submitted a proposal for industry specificati ...
- How Cookie Deprecation Sentiment Shifted For Advertisers, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 2, 2023
DoubleVerify released findings from its research examining evolving cookie deprecation strategies a ...
- Google Breaks Promise To Defund Climate-Change Lies, Research
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 2, 2023
Google announced two years ago it would stop running ads alongside vide ...
- Amazon Unveils Streaming TV, Live Sports Content, Ad Tech, Measurement At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
Amazon unveiled a slate of streaming content and ad capabilities at t ...
- Shopify And Criteo Are 'Kindred Spirits'
Data & Programmatic Insider, Laurie Sullivan - Monday, May 1, 2023
Shopify added Criteo as an app in 2022. Since then the commer ...
- Google Expands Media Buying With Real-Time Bidding Integrations
Performance Marketing Insider, Laurie Sullivan - Monday, May 1, 2023
AppLovin MAX (Mobile Ad eXchange), Chartboost Mediation, Digital Turbine FairBid, and Uni ...
