- CMOs To Decrease Investments In Paid Search: Gartner Study
Data & Programmatic Insider, Laurie Sullivan - Monday, May 22, 2023
Marketing budgets compose 9.1% of total company revenue this year -- sti ...
- OpenAI CEO Sam Altman Shares ChatGPT 'A-ha' Moments
Performance Marketing Insider, Laurie Sullivan - Monday, May 22, 2023
Open AI CEO Sam Altman said it is very tempting to "anthropomorphiz ...
- Twitter Sends Microsoft Letter About Unauthorized Data Use
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 19, 2023
Twitter CEO Elon Musk has sent Microsoft CEO Satya Nadella a lett ...
- Microsoft Dynamic Remarketing Seen To Generate 146% Higher Conversion Rates
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 19, 2023
Dynamic Remarketing and Pinterest Import across the Microsoft Audience Network became general ...
- Google WNBA Ad Inspires Fashion, Highlights New Ways To Search
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, May 20, 2023
The campaign for the Woman's National Basketball Association demonstrates how fans c ...
- Former Google, YouTube Execs To Shutter Neeva Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 22, 2023
Sridhar Ramaswamy, former SVP of Ads at Google, and Vivek Raghunathan, form ...
- Data Reveals Programmatic Cookie Alternative Pricing, Impressions
Performance Marketing Insider, Laurie Sullivan - Friday, May 19, 2023
Data shows how cookie alternatives can generate additional revenue for publishers outsi ...
- Microsoft Data Shows Changes To Bing Chat Queries And Click Paths
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 18, 2023
Microsoft shared data on engagement increases since the launch of its ch ...
- Google To Disable 1% Of Third-Party Cookies In Chrome
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 18, 2023
Google plans to deprecate third-party cookies for 1% of Chrome users ...
- 'Aren't We All Superheroes?' Emodo's New Chief Of Products Says
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 18, 2023
Emodo took a leap into performance driven by AI and personalization ...
- Google To Purge Accounts More Than Two Years Old
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 18, 2023
Google reported this week it will update its inactivity policy for Goog ...
- U.S. Paid-Search Spend Forecast To Reach $110B In 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, May 18, 2023
Marketers are expected to spend $110 billion in 2023 on paid sear ...
- Microsoft Research Suggests AI Shows Signs of Human Reasoning
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 17, 2023
Sebastien Bubeck, lead author on the paper about artificial general intelligence, h ...
- MediaWallah Releases Configurable, Transparent Identity Management Suite
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 17, 2023
MediaWallah, a woman-founded identity by design provider, plans to announce the laun ...
- Google Reportedly Will Let Advertisers Generate AI Media Assets With PaLM 2
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 17, 2023
The company will use generative AI with support from large language mode ...
- Ally Paid-Search Lead Says Customer-Centric Means Being 'Curious,' 'Intimate' With Data
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 17, 2023
Being more intimate with the numbers helps marketers question why something wor ...
- GumGum's Verity Integrates With MediaMath As First MRC Content-Level Accredited Partner
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2023
Verity's parent company GumGum on Tuesday will announce the integration of t ...
- McDonald's Replaces Product Placement With Streaming Delivery Through App
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2023
Amsterdam agencies TBWA\NEBOKO and TBWA\X developed a streaming and food delivery servi ...
- Groceries For Memorial Day Gatherings Get Highest Consideration
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2023
Consumers will search for deals during Memorial Day weekend much as th ...
- Apple Prevents 84,000 Fraudulent Apps From Reaching Users
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2023
Apple through its App Store stopped more than $2 billion in unauthoriz ...
- Search Ads Cost Per Lead Rise, Conversions Fall
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 16, 2023
The cost of generating leads through search ads rose, while conversion rat ...
- Former Yahoo CEO Marissa Mayer's Start-Up Adopts OpenAI's GPT-4
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 15, 2023
Marissa Mayer, former Yahoo CEO, now has her own startup, Sunshine, th ...
- Marketers Lack Confidence To Achieve Revenue Goals, CMO Council Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 15, 2023
The CMO Council and Sprinklr released a report Monday showing two ...
- Google Antitrust Compliance Review Shifts To India
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 15, 2023
Google faces an antitrust compliance review in India following a Match Gro ...
- Brands Might Be Underestimating Cashback, Loyalty Programs
Data & Programmatic Insider, Laurie Sullivan - Monday, May 15, 2023
Billions of lines of purchase data processed annually support the growth ...
- Yelp Guest Manager Propped Up By Google And Toast
Performance Marketing Insider, Laurie Sullivan - Monday, May 15, 2023
Yelp on Monday announced a series of integrations and features for Ye ...
- Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 12, 2023
Sixty-three percent of U.S. consumers surveyed said they are more concerned abo ...
- Floor & Decor On How Contractors, Installers Create Strong Campaign Results
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 12, 2023
People First created a campaign with help from contractors and installers aft ...
- Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
Performance Marketing Insider, Laurie Sullivan - Friday, May 12, 2023
More than half of executives in a recent survey by IDC agre ...
- Quantcast, FreeWheel Deal Gives Direct Access To Premium Video Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 11, 2023
Marketers working with Quantcast now have access to premium programmatic video supp ...
