- Microsoft Warns Of Possible Service Interruptions If AI Chips Become Scarce
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 31, 2023
Will a chip shortage put the brakes on a booming business bas ...
- Google, YouTube Data Migrates More Easily Based On Italy's Competition Mandate
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 1, 2023
Google has made it easier to back up and transfer personal da ...
- One-Third Of Programmatic OOH Spend Going To Video-Enabled Screens
Data & Programmatic Insider, Laurie Sullivan - Monday, July 31, 2023
Programmatic has become much more popular among media owners. OOH screens gr ...
- Google Maps -- One-Third Of People Don't Trust It
Performance Marketing Insider, Laurie Sullivan - Monday, July 31, 2023
A survey by user-generated mapping platform Atly suggests an "alarming level ...
- Google Merchant Center Policy Tags AI-Generated Reviews As Spam
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 28, 2023
Automated review content created by generative AI will be considered spam a ...
- AI Making Google Less Green
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 28, 2023
A decline in renewable energy use and increase in water consumption ...
- Brin Back At Google Office, Working On Gemini
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 28, 2023
Google co-founder Sergey Brin is back at Google's office working with membe ...
- eBay Makes Its Marketplace A 'Magical' Place
Performance Marketing Insider, Laurie Sullivan - Friday, July 28, 2023
eBay has caught the generative AI bug and is building a foundati ...
- Anthropic, Google, Microsoft, OpenAI Launch Forum To Promote Safe, Responsible AI Development
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2023
The group's goal is to advance AI safety research, identifying best practic ...
- YouTube Shorts Gets Ad-Measurement Tools Supported By IAS, DV
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2023
YouTube Shorts, Google's short-form video experience for users, expanded relationships with Integr ...
- Microsoft Advertising Goes Through 'Transformation,' Rebrands Xandr, PromoteIQ
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2023
Microsoft Advertising is rebranding its products, strategy and services, combining and renami ...
- Wildfire Monetizes Commerce Transactions Through Gen AI Engine
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2023
Wildfire has built technology that monetizes ecommerce transactions driven by generative ...
- Adjusting The Backward Thinking Around AI
Performance Marketing Insider, Laurie Sullivan - Thursday, July 27, 2023
Marketers have a missed opportunity in what Boathouse President John Connors cal ...
- Microsoft, Dentsu Strengthen AI Innovation Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 26, 2023
Dentsu has launched enterprise-wide access to Microsoft Azure OpenAI technologies, enabling employe ...
- OpenAI Text Classifier Shuttered Based On Low Accuracy Rate
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 26, 2023
Apparently it's a little more difficult than first thought to identify te ...
- Tracking: What Marketers Should Know About Apple iOS 17
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 26, 2023
Peter Jakus, product manager at Bloomreach, said while Apple has tried ...
- Google Display, Dynamic Search Ads Roll Into AI Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 25, 2023
Dynamic Search Ads and Google Display Ads campaign upgrades are open ...
- Apple Accused Of Abusing Ad Tracking Position In France
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 25, 2023
France's competition agency on Tuesday said it had issued a statement ...
- Alphabet Advertising Rebounds, CFO Becomes President/Chief Investment Officer
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 25, 2023
Alphabet's Q2 revenue rose 7% to $74.6 billion vs. the previous yea ...
- Amazon, Google, Meta, Walmart Ad Spend Rises, With YouTube Surging 31%
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 25, 2023
Ad spend grew across many major digital platforms that Tinuiti supports. Fashi ...
- One Sound Doesn't Fit All Campaign Explores Audio
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 24, 2023
Many have heard the phrase "one size doesn't fit all." And whi ...
- Google Pixel Soccer Spot Features Megan Rapinoe
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 24, 2023
Google has launched its Women's World Cup campaign featuring soccer star a ...
- Twitter Rebrands To 'X,' Begins Transformation To 'Everything App'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 24, 2023
Twitter has officially rebranded to "X" after owner Elon Musk changed i ...
- The Woman Leading Google Ads Search, Shopping, Maps Talks GAI, Personal Development
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 25, 2023
Vidyha Srinivasan, VP and GM of Google Ads, wanted to become ...
- MGID Prepares Ad Industry For A Myriad Of Google's Changes
Data & Programmatic Insider, Laurie Sullivan - Monday, July 24, 2023
It's the thrill of continuous change that keeps some in the ad-technolo ...
- Google: What Is A Red Team?
Performance Marketing Insider, Laurie Sullivan - Monday, July 24, 2023
"We've already seen early indications that investments in AI expertise and capabiliti ...
- Amazon, Google, Meta, Microsoft Agree To AI Safeguards Urged By White House
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 21, 2023
The Biden administration reached a deal with big tech companies Amazon, Googl ...
- Analyst Sees Microsoft Bing Search Outpacing Google Search Revenue Within 3 Years
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 21, 2023
Microsoft's development of its own version of Google's Performance Max platform, rebrandi ...
- Former Xandr GM Takes Helm At Captify As Intent Signals Go Cookieless
Performance Marketing Insider, Laurie Sullivan - Friday, July 21, 2023
Mike Welch will succeed Dominic Joseph as Captify CEO. The appointment cemen ...
- GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 20, 2023
Gartner data released Thursday shows the top barriers to the adoption ...