- Cross-media Case Study: Wigging Out
OMMA Magazine, Liz Tascio - Wednesday, January 2, 2008
There's not a burger to be seen in Wendy's latest campaign, b ...
- Industry Watch: Big Brands Hit the Red Carpet
OMMA Magazine, Liz Tascio - Thursday, March 22, 2007
Ah, the limelight. The red carpet. The glitz and glamour that atten ...
- Got God?
OMMA Magazine, Liz Tascio - Tuesday, April 18, 2006
How do you market God? Brad Abare, a Christian and an advertisi ...
- Cross-Media Case Study: Feeling a Bit Crabby
OMMA Magazine, Liz Tascio - Thursday, October 26, 2006
Of all the arguments against marketing on MySpace, the strongest may ...
- Cross-Media Case Study: Lofty Targets
OMMA Magazine, Liz Tascio - Tuesday, November 28, 2006
Imagine an active online focus group that operates in 3-D - o ...
- MediaPost 2006 Online All Star: Peter Kang
OMMA Magazine, Liz Tascio - Thursday, September 21, 2006
Peter Kang has been known to walk into meetings at Saatchi &am ...
- Google Comes to Town
OMMA Magazine, Liz Tascio - Monday, September 12, 2011
Now that Kansas City, Ks., and Kansas City, Mo., (informally, kay-see-kay a ...
- Cross-Media Case Study: Shooting From the HP
OMMA Magazine, Liz Tascio - Friday, September 22, 2006
HP has ditched its buttoned-up boardroom image in favor of something w ...
- Chicken Time
OMMA Magazine, Liz Tascio - Tuesday, June 27, 2006
Boston Market stirred up some online heat recently by inviting the publ ...
- Market Focus: Band of Hermanos
OMMA Magazine, Liz Tascio - Monday, June 1, 2009
Amid the general downturn of everything, here's some good news: Hispanics rocket ...
- Markets Focus: What's Up, Doc?
OMMA Magazine, Liz Tascio - Tuesday, December 2, 2008
Now that Dr. Nicholas Genes is an academic chief resident at Mou ...
- Utopia and PR Don't Mix
OMMA Magazine, Liz Tascio - Thursday, March 22, 2007
Welcome to First Life, where membership is free, where you can intera ...
- Vlog Heaven
OMMA Magazine, Liz Tascio - Friday, May 26, 2006
It’s a free ticket on a raucous, voyeuristic trip into the liv ...
- Track That Podcast!
OMMA Magazine, Liz Tascio - Tuesday, April 18, 2006
A podcaster can easily report how many people downloaded his show ea ...
- vSocial-izing Video
OMMA Magazine, Liz Tascio - Tuesday, February 27, 2007
The initial launch of the company that evolved into vSocial was, ...
- iVillage Remodels
OMMA Magazine, Liz Tascio - Friday, January 26, 2007
Female-friendly online community iVillage hasn't really marketed itself since its launch near ...
- No-Waiting List
OMMA Magazine, Liz Tascio - Tuesday, June 27, 2006
The University of Dayton has run the Erma Bombeck Writers’ Workshop eve ...
- Sporting Chance: Site Scores After Split With Fox
OMMA Magazine, Liz Tascio - Tuesday, April 18, 2006
When Sporting News' Sporting-News.com ended its partnership with Fox Sports last yea ...
- Ad Central
OMMA Magazine, Liz Tascio - Friday, December 29, 2006
A new offering from Atlas, In-Stream Video, promises to give advertisers bett ...
- RAM: Taking the Blog Route Home
OMMA Magazine, Liz Tascio - Tuesday, November 29, 2005
There wasn't even a press release. In a first for a Fortu ...
- Put Her in Reverse
OMMA Magazine, Liz Tascio - Monday, April 21, 2008
The usual goal for a marketing video is that it hits YouTu ...
- DIY Advertising for the Little Guy
OMMA Magazine, Liz Tascio - Tuesday, February 27, 2007
Now small businesses that want to try online video advertising can ...
- Pulitzer.com
OMMA Magazine, Liz Tascio - Friday, January 2, 2009
At last, a truly encouraging sign that good journalism will flourish ...
- Collaborative Culture
OMMA Magazine, Liz Tascio - Friday, September 22, 2006
As user-generated content gets hotter, companies are looking for a way ...
- Bowl Game
OMMA Magazine, Liz Tascio - Thursday, January 31, 2008
The addictive word game on freerice.com may have already busted many N ...
- E-mail Experiments Pay Off
OMMA Magazine, Liz Tascio - Tuesday, June 27, 2006
When it comes to online marketing, does an e-mail's subject line real ...
- Gross Negligee Alert
OMMA Magazine, Liz Tascio - Tuesday, September 30, 2008
Breaking news: Spam still sucks. But at least it's getting more interestin ...
- When You Care Enough
OMMA Magazine, Liz Tascio - Tuesday, September 30, 2008
The latest batch of college grads may be Web 2.0-savvier than anyo ...
