- Toga! Toga!
OMMA Magazine, Lynn Russo Whylly - Friday, January 26, 2007
It's best known for hits of the '70s - the classic mov ...
- Grade A Access to B-List Sites
OMMA Magazine, Lynn Russo Whylly - Friday, December 29, 2006
Advertisers have a new tool, AdBrite 2.0, for reaching the "long-tail" audien ...
- Junk Mail Yard Dogs
OMMA Magazine, Lynn Russo Whylly - Friday, January 2, 2009
Spam comes in many varieties, from the "Gone Are The Days Wh ...
- Behind the Numbers: Can Behavioral Hit the Target?
OMMA Magazine, Lynn Russo Whylly - Thursday, August 2, 2007
In some ways, behavioral targeting -- the ability to serve online a ...
- Numbers Game
OMMA Magazine, Lynn Russo Whylly - Tuesday, February 27, 2007
Oh, to be a fly on the (virtual) wall. Gaming advertisers ha ...
- Google's Keyword Ka-ching
OMMA Magazine, Lynn Russo Whylly - Friday, December 29, 2006
Twenty-five cents per 1,000 keywords may not sound like a lot, b ...
- Promiscuity Pays
OMMA Magazine, Lynn Russo Whylly - Thursday, January 3, 2008
When VixenLove was younger, she would stay up late surfing chat room ...
- Search On the Right Track
OMMA Magazine, Lynn Russo Whylly - Friday, December 29, 2006
Optimizing search-engine marketing (SEM) programs is a never-ending process. ...
- Hot Jobs
OMMA Magazine, Lynn Russo Whylly - Wednesday, May 21, 2008
Are you interested in a career as an "experience architect" or "word-of-mou ...
- Peso Power
OMMA Magazine, Lynn Russo Whylly - Thursday, January 3, 2008
Hispanic-American buying power is going through the roof and marketers are throwi ...
- Behind The Numbers: A View from the Executive Suite
OMMA Magazine, Lynn Russo Whylly - Tuesday, June 26, 2007
Keeping up with search's challenges is a never-ending proposition. Keyword prices chan ...
- Preaching to the Converted
OMMA Magazine, Lynn Russo Whylly - Friday, January 26, 2007
Blind-ad networks have their place. But now there's a content-targeted network th ...
- E-Mail Focus: Increasing E-mail Savvy
OMMA Magazine, Lynn Russo Whylly - Thursday, February 22, 2007
What's working in e-mail marketing? The discipline is getting more complicated ...
- Behind the Numbers: Spending Surges on Social Nets
OMMA Magazine, Lynn Russo Whylly - Thursday, February 22, 2007
Social networking sites were born out of consumers' desire for greater contr ...
- Behind the Numbers: The Word About Word of Mouth
OMMA Magazine, Lynn Russo Whylly - Friday, December 29, 2006
Word of mouth as a marketing tool has moved well beyond bu ...
