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  • OMMA Hollywood Preview: Beat the Clock
    It was only a dozen years ago that Netscape kicked off the ...
  • 10 Things You Need To Know About Metrics
    1. The three screens will become one. "Understanding how people consume media ...
  • Portal to China
    AOL recently launched a new Chinese-language channel, but skeptics are wondering whether ...
  • Spanning the Globe
    Internet marketers today want to have their cake and eat it too. ...
  • Cookie Cutter
    I buy a gift online for my niece every Christmas, which results ...
  • Analytics: Turning the Multiplication Tables
    Pop quiz time: What percentage of your customer base is multicultural? And ...
  • Web 2.0: The Wow Factor
    As we began pulling out of the recession, experts said we would ...
  • Behind the Numbers: The Death of the Party
    The dollars pouring into social media might be slowing. eMarketer now projects ...
  • Behind the Numbers: The Low Lows
    You can't listen to or read a news article today without the ...
  • Big Break for Video
    Imagine viewing videos of your favorite restaurant chef's top-secret recipes, sharing a ...
  • Industry Watch: The Soft Economy
    Back when tweens and teens and twenty-somethings wore poodle skirts and white ...
  • Between The Numbers: Power To The PCs
    In just a few short years the Internet has gone from being ...
  • Behind the Numbers: Across the Universe
    Marketers often work by the rule that if they want to extend ...
  • Getting Certified in Search
    In today's market, finding an experienced search marketer to fill a vacant ...
  • Reel Good Finds
    Want to know what everyone else is watching on YouTube? ...
  • Behind the Numbers: Brand Ads on the Move
    Remember back in the day when people had pagers? If the thing ...
  • The Men Who Know Too Much
    It's something like the digital version of a telemarketer pawing through your ...
  • Road Reports in Real Time
    Commuters en route can now receive real-time traffic reports via ad-supported text ...
  • Behind The Numbers: What, We Worry?
    Online growth is a bright spot during a downturn ...
  • Guides Do the Steering
    Search is the most widely used online consumer interaction tool today. ...
  • Zagat Makes Ads Appetizing
    Interstitials certainly annoy some people. But Dan Entin has a hunch that ...
  • M&A Focus: What's the Big Deal?
    The M&A game looked like an especially manic round of Hungry, Hungry ...
  • Behind The Numbers: Can't Get No Customer Satisfaction
    They may always be right, but that doesn't make them easy to ...
  • Banners on the Go
    The mobile online interface has taken another step toward following the Internet ...
  • Behind the Numbers: Go Slow to Grow This Market
    Online video might be popular with viewers, but whether it's profitable is ...
  • Half Baked
    The recent campaign by the AT&T-backed Future of Privacy Forum teaching consumers ...
  • Behind the Numbers: Digital Music Still Rocks
    With more and more music available via digital downloads, it's no surprise ...
  • Toga! Toga!
    It's best known for hits of the '70s - the classic movie ...
  • Good Help is Hard to Find
    Interactive ad sales veteran Bill Jennings got tired of job sites that ...
  • E-Mail Focus: The Art of Creative Writing 101
    Marketers often view e-mail as a one-size-fits-all proposition, regardless of the product ...