- OMMA Hollywood Preview: Beat the Clock
OMMA Magazine, Lynn Russo Whylly - Thursday, March 22, 2007
It was only a dozen years ago that Netscape kicked off t ...
- 10 Things You Need To Know About Metrics
OMMA Magazine, Lynn Russo Whylly - Tuesday, December 2, 2008
1. The three screens will become one. "Understanding how people consume med ...
- Portal to China
OMMA Magazine, Lynn Russo Whylly - Thursday, April 26, 2007
AOL recently launched a new Chinese-language channel, but skeptics are wondering wheth ...
- Spanning the Globe
OMMA Magazine, Lynn Russo Whylly - Thursday, April 26, 2007
Internet marketers today want to have their cake and eat it to ...
- Cookie Cutter
OMMA Magazine, Lynn Russo Whylly - Monday, February 2, 2009
I buy a gift online for my niece every Christmas, which resul ...
- Analytics: Turning the Multiplication Tables
OMMA Magazine, Lynn Russo Whylly - Monday, April 21, 2008
Pop quiz time: What percentage of your customer base is multicultural? A ...
- Web 2.0: The Wow Factor
OMMA Magazine, Lynn Russo Whylly - Thursday, February 22, 2007
As we began pulling out of the recession, experts said we wou ...
- Behind the Numbers: The Death of the Party
OMMA Magazine, Lynn Russo Whylly - Monday, November 3, 2008
The dollars pouring into social media might be slowing. eMarketer now projec ...
- Industry Watch: The Soft Economy
OMMA Magazine, Lynn Russo Whylly - Tuesday, December 2, 2008
Back when tweens and teens and twenty-somethings wore poodle skirts and whi ...
- Behind the Numbers: The Low Lows
OMMA Magazine, Lynn Russo Whylly - Monday, June 23, 2008
You can't listen to or read a news article today without t ...
- Between The Numbers: Power To The PCs
OMMA Magazine, Lynn Russo Whylly - Monday, April 21, 2008
In just a few short years the Internet has gone from bei ...
- Big Break for Video
OMMA Magazine, Lynn Russo Whylly - Friday, December 29, 2006
Imagine viewing videos of your favorite restaurant chef's top-secret recipes, sharing ...
- Behind the Numbers: Across the Universe
OMMA Magazine, Lynn Russo Whylly - Thursday, August 21, 2008
Marketers often work by the rule that if they want to exte ...
- Getting Certified in Search
OMMA Magazine, Lynn Russo Whylly - Thursday, August 2, 2007
In today's market, finding an experienced search marketer to fill a vaca ...
- Reel Good Finds
OMMA Magazine, Lynn Russo Whylly - Friday, December 29, 2006
Want to know what everyone else is watching on YouTube? ...
- Behind The Numbers: What, We Worry?
OMMA Magazine, Lynn Russo Whylly - Friday, February 22, 2008
Online growth is a bright spot during a downturn ...
- Behind the Numbers: Brand Ads on the Move
OMMA Magazine, Lynn Russo Whylly - Wednesday, January 2, 2008
Remember back in the day when people had pagers? If the thi ...
- The Men Who Know Too Much
OMMA Magazine, Lynn Russo Whylly - Thursday, November 29, 2007
It's something like the digital version of a telemarketer pawing through yo ...
- Road Reports in Real Time
OMMA Magazine, Lynn Russo Whylly - Tuesday, May 29, 2007
Commuters en route can now receive real-time traffic reports via ad-supported te ...
- Guides Do the Steering
OMMA Magazine, Lynn Russo Whylly - Friday, December 29, 2006
Search is the most widely used online consumer interaction tool today. ...
- Zagat Makes Ads Appetizing
OMMA Magazine, Lynn Russo Whylly - Tuesday, February 27, 2007
Interstitials certainly annoy some people. But Dan Entin has a hunch th ...
- M&A Focus: What's the Big Deal?
OMMA Magazine, Lynn Russo Whylly - Wednesday, January 2, 2008
The M&A game looked like an especially manic round of Hungry, Hung ...
- Behind The Numbers: Can't Get No Customer Satisfaction
OMMA Magazine, Lynn Russo Whylly - Thursday, November 29, 2007
They may always be right, but that doesn't make them easy ...
- Half Baked
OMMA Magazine, Lynn Russo Whylly - Monday, March 2, 2009
The recent campaign by the AT&T-backed Future of Privacy Forum teaching consume ...
- Behind the Numbers: Go Slow to Grow This Market
OMMA Magazine, Lynn Russo Whylly - Thursday, April 26, 2007
Online video might be popular with viewers, but whether it's profitable ...
- Banners on the Go
OMMA Magazine, Lynn Russo Whylly - Tuesday, February 27, 2007
The mobile online interface has taken another step toward following the Intern ...
- Good Help is Hard to Find
OMMA Magazine, Lynn Russo Whylly - Thursday, August 21, 2008
Interactive ad sales veteran Bill Jennings got tired of job sites th ...
- Behind the Numbers: Digital Music Still Rocks
OMMA Magazine, Lynn Russo Whylly - Friday, June 1, 2007
With more and more music available via digital downloads, it's no surpri ...
- E-Mail Focus: The Art of Creative Writing 101
OMMA Magazine, Lynn Russo Whylly - Thursday, March 22, 2007
Marketers often view e-mail as a one-size-fits-all proposition, regardless of the produ ...
- Protecting Your Brand's Good Name
OMMA Magazine, Lynn Russo Whylly - Tuesday, February 27, 2007
Data security management no longer just means VPNs and firewalls. It includ ...
