- AdRoll: FBX Campaigns Had 16X ROI
Raw, Mark Walsh - Wednesday, February 27, 2013
Following up on data it released last week on advertising results ...
- U.S. Smartphones Users Most Video-centric
Online Media Daily, Mark Walsh - Tuesday, February 26, 2013
Rising smartphone adoption continues to reshape mobile use globally. ...
- MasterCard 'MasterPass' To Broaden Digital Shopping
Online Media Daily, Mark Walsh - Monday, February 25, 2013
MasterCard on Monday announced the latest expansion of its mobile payment syst ...
- Cross-Platform Will Dictate Content, Ad Strategies In 2013
Online Media Daily, Mark Walsh - Monday, February 25, 2013
As consumers divide their attention among multiple devices, media companies and oth ...
- Salesforce Expands Mobile Tools
Raw, Mark Walsh - Tuesday, February 26, 2013
Salesforce.com on Tuesday
introduced Service Cloud Mobile, the first in ...
- Emerging Countries More Receptive To Mobile Ads
Raw, Mark Walsh - Tuesday, February 26, 2013
Smartphone users in developed countries are the less likely to interact wi ...
- Instagram Hits 100M Monthly Active Users
Raw, Mark Walsh - Tuesday, February 26, 2013
Instagram today
announced hitting 100 million monthly active users, less th ...
- Fewer Firms Use Mobile Marketing
Online Media Daily, Mark Walsh - Friday, February 22, 2013
The consumer shift from desktop PC to mobile devices is underway, b ...
- U.S. Smartphones Users Most Video-centric
Raw, Mark Walsh - Monday, February 25, 2013
Rising smartphone adoption continues to reshape mobile use globally. In a n ...
- YP Says It's No. 2 Mobile Ad Biz
Raw, Mark Walsh - Monday, February 25, 2013
There’s not much dispute Google is the market leader when it com ...
- Report: Mobile Startup Viddy Reduces Staff
Raw, Mark Walsh - Monday, February 25, 2013
Mobile video-sharing service Viddy, which less than a year ago raised $ ...
- Euclid Raises $17 Mil, Aims To Level Online/Offline Data Field
Online Media Daily, Mark Walsh - Thursday, February 21, 2013
Euclid offers a system that allows brick-and-mortar retailers to track consumers' shoppi ...
- Samsung Surpasses Apple In Smart Devices
Online Media Daily, Mark Walsh - Friday, February 22, 2013
Samsung surged ahead of Apple last year to become the largest mak ...
- FBX Drives Lower CPMs, Web Retargeting More Clicks
Online Media Daily, Mark Walsh - Friday, February 22, 2013
Since formally launching in September, Facebook Exchange, the real-time bidding platform h ...
- Twitter Opens Up Advertising API
Online Media Daily, Mark Walsh - Wednesday, February 20, 2013
Twitter has announced the long-awaited opening up of its Ads API, ...
- Yahoo Revamps Home Page, Optimized For Mobile
Online Media Daily, Mark Walsh - Wednesday, February 20, 2013
Yahoo has unveiled a revamped home page as the company continues i ...
- IDC: Samsung Moves Past Apple In Smart Devices
Raw, Mark Walsh - Thursday, February 21, 2013
Samsung surged ahead of Apple last year to become the largest mak ...
- FBX Drives Lower CPMs, Web Retargeting More Clicks
Raw, Mark Walsh - Thursday, February 21, 2013
With the launch of Facebook Exchange (FBX) last year, Facebook began allowi ...
- MMA Adds Board Members
Online Media Daily, Mark Walsh - Tuesday, February 19, 2013
The Mobile Marketing Association has appointed several new board members to fi ...
- Internet Key Influence On Purchases
Online Media Daily, Mark Walsh - Tuesday, February 19, 2013
The Internet plays an important role in influencing new product purchases, especial ...
- Adobe: Twitter Campaign Results Promising
Raw, Mark Walsh - Wednesday, February 20, 2013
In connection with Twitter
opening up its Ads API today, laun ...
- Luxe Brands Still Lag In Mobile
Online Media Daily, Mark Walsh - Monday, February 18, 2013
More people may be shopping and browsing on mobile devices, but luxu ...
- MMA Adds Board Members
Raw, Mark Walsh - Tuesday, February 19, 2013
The Mobile Marketing Association has
appointed several new board members ...
- Facebook Offers More Viral Than Other Ad Types
Raw, Mark Walsh - Tuesday, February 19, 2013
Facebook Offers outpace other types of Page Post ads when it comes ...
- CBS' Digital Super Bowl Coverage Ratchets Up Tech, Social
Online Media Daily, Mark Walsh - Friday, February 15, 2013
CBS spent a year planning its second-screen Super Bowl offering. Gathering feedba ...
- Rovio Boosts Talent, Deepens Ad Ties
Online Media Daily, Mark Walsh - Thursday, February 14, 2013
"Angry Birds" creator Rovio announced the expansion of its global advertising te ...
- Marketers Advised To Ramp Up Mobile, Key To Expansion
Online Media Daily, Mark Walsh - Thursday, February 14, 2013
Marketers would do well to ramp up investment in mobile this yea ...
- Nat Geo Taps Tablet Ads For 'Killing Lincoln'
Online Media Daily, Mark Walsh - Thursday, February 14, 2013
To help promote the premiere of its first original docudrama, "Killing Lincoln ...
- Meguiar's Uses Mobile To Rev Up Sales
Show Daily, Mark Walsh - Friday, February 15, 2013
At Day 2 of the Mobile Insider Summit,
Kristin Ryba, Seni ...
- Adding Location Layering Adds Cost
Show Daily, Mark Walsh - Friday, February 15, 2013
In a panel looking at location in mobile campaigns, discussion focuses ...
