- A&E Turns To FreeWheel For Mobile Ads
Online Media Daily, Mark Walsh - Thursday, February 9, 2012
A&E Networks has tapped video technology company FreeWheel to power advertising ...
- Consumers Wary Of Social Commerce
Raw, Mark Walsh - Friday, February 10, 2012
According to a Booz & Co. estimate, social commerce will grow ...
- GigaOm Acquires paidContent
Online Media Daily, Mark Walsh - Wednesday, February 8, 2012
Prominent Silicon Valley blog GigaOm has acquired the assets from ContentNext Medi ...
- Rising Mobile Content Boon To Marketers
Online Media Daily, Mark Walsh - Wednesday, February 8, 2012
With the spread of smartphones, more people are embracing a range ...
- Mobile Firm Bango Teams With Facebook
Online Media Daily, Mark Walsh - Wednesday, February 8, 2012
U.K.-based mobile payments firm Bango said Wednesday it had struck a de ...
- A&E Turns To FreeWheel For Mobile Ads
Raw, Mark Walsh - Thursday, February 9, 2012
A&E Networks has
tapped video technology company FreeWheel to power advertisi ...
- MMA Adds Audio Ad Standard For Mobile
Raw, Mark Walsh - Thursday, February 9, 2012
In the final version of its guidelines for mobile ad units releas ...
- Facebook, Twitter To Vie For Mobile Ads
Online Media Daily, Mark Walsh - Tuesday, February 7, 2012
Facebook has yet to monetize mobile inventory, but the unexploited mobile landsca ...
- Pontiflex Powering Spanish-Language Mobile Ads
Online Media Daily, Mark Walsh - Wednesday, February 8, 2012
Lead-generation firm Pontiflex has added Spanish-language capability for its mobile sign-up ...
- Users Tap Smartphones, Tablets For Movie Info
Online Media Daily, Mark Walsh - Wednesday, February 8, 2012
Smartphone and iPad owners rely heavily on their devices for movie-related informati ...
- Sprint Sells 1.8M iPhones
Raw, Mark Walsh - Wednesday, February 8, 2012
Sprint posted a loss in the fourth quarter, but the wireless operat ...
- GigaOm Acquires paidContent
Raw, Mark Walsh - Wednesday, February 8, 2012
Prominent Silicon Valley blog GigaOm said Wednesday it has acquired the asse ...
- NPD: Super Bowl Apps Fell Short Of Hype
Mobile Marketing Daily, Mark Walsh - Tuesday, February 7, 2012
Despite all the hoopla around two-screen viewing, findings from market research fi ...
- Doritos, M&Ms Trump Celebrities To Deliver Top Super Bowl Ad Ratings
Online Media Daily, Mark Walsh - Monday, February 6, 2012
Doritos' consumer-generated ads featuring a dastardly dog and a flying baby triumph ...
- JetBlue Flies App, Updates Sites To Personalize Travel
Online Media Daily, Mark Walsh - Monday, February 6, 2012
JetBlue Airways has launched an iPhone app and updated its mobile a ...
- Mobile Video Startup Viddy Raises $6 Million
Raw, Mark Walsh - Tuesday, February 7, 2012
Social mobile video startup Viddy has raised $6 million in a first-rou ...
- adCenter Refines Mobile Targeting, Campaigns
Online Media Daily, Mark Walsh - Friday, February 3, 2012
Yahoo and Microsoft Thursday announced a trio of updates to Microsoft's adCent ...
- VivaKi's Hecht Excited About Mobile's Dimensions
Online Media Daily, Mark Walsh - Friday, February 3, 2012
In August, VivaKi's Nerve Center launched a new "lane" focused on table ...
- Free Digital Lockers Have Wide Appeal
Online Media Daily, Mark Walsh - Monday, February 6, 2012
Affirming the attraction of these services, a new PwC study finds 9 ...
- Chrysler Ad Wins Wharton 'Tweet Meet'
Raw, Mark Walsh - Monday, February 6, 2012
The winners of the Wharton School’s
“Tweet Meet” event around t ...
- Super Bowl Posts Drive 60% More Engagement On Facebook
Raw, Mark Walsh - Monday, February 6, 2012
Facebook brands that didn’t do any marketing around the Super Bowl miss ...
- IDC: Smartphone Market Up 63% In 2011
Raw, Mark Walsh - Monday, February 6, 2012
The worldwide smartphone market grew 54.7% last year, powered by sales ...
- "Hunger Games" Game Debuts On Facebook, Dovetails With Film Release
Online Media Daily, Mark Walsh - Thursday, February 2, 2012
With the movie premiere of "The Hunger Games" set for March 2 ...
- AOL Taps Right Media Exchange
Online Media Daily, Mark Walsh - Friday, February 3, 2012
AOL selected Yahoo's Right Media Exchange as the platform to provide real-ti ...
- Yahoo Hires NYT's Heffernan
Online Media Daily, Mark Walsh - Thursday, February 2, 2012
Former New York Times digital media reporter and columnist Virginia Heffernan ...
- Nexage Hits 100B Ad Requests
Raw, Mark Walsh - Friday, February 3, 2012
Mobile ad exchange Nexage said its platform has surpassed 100 billion ...
- Facebook Files $5 Billion IPO
Online Media Daily, Mark Walsh - Wednesday, February 1, 2012
Facebook Wednesday filed for an initial public offering to raise up ...
- Yahoo, Disney Partner For New Show
Online Media Daily, Mark Walsh - Wednesday, February 1, 2012
Yahoo is partnering with Disney Interactive on its latest video show starri ...
- Mobile Use To Soar During Super Bowl
Online Media Daily, Mark Walsh - Wednesday, February 1, 2012
Nearly 60% of mobile phone users plan to look at or u ...
- Mobile Banking On Rise, Financial Giants Deliver
Online Media Daily, Mark Walsh - Wednesday, February 1, 2012
Chase, Citi and USAA ranked as the top bank or credit ca ...