- 1 In 3 Parents Sees IPad As Educational Device
Marketing Daily, Aaron Baar - Tuesday, February 28, 2012
According to a survey of more than 2,000 consumers conducted by iYo ...
- RG3 To Grace NCAA 13 Cover
Marketing Daily, Aaron Baar - Monday, February 27, 2012
In addition to "RG3," EA is giving fans a chance to vo ...
- Subaru Taps Nostalgia For The First Car
Marketing Daily, Aaron Baar - Sunday, February 26, 2012
Subaru is looking to tap into people's nostalgia for their first vehicl ...
- Feb. 29: Brands Leap At Promo Opportunities
Marketing Daily, Aaron Baar - Monday, February 27, 2012
Like the Olympics, Leap Day comes only every four years. And compani ...
- Industry Stands To Gain Via Social Media
Marketing Daily, Aaron Baar - Thursday, February 23, 2012
Nearly a quarter of social media users say they "always or almo ...
- AT&T To Offer Green Ratings
Marketing Daily, Aaron Baar - Thursday, February 23, 2012
The system will cover attributes such as environmentally preferable materials, energy efficienc ...
- Carbonite Encourages Planning For Loss
Marketing Daily, Aaron Baar - Tuesday, February 21, 2012
In a minute-long commercial, a bride and groom on their wedding d ...
- Consumers Forgoing Pay-TV For Internet Services
Marketing Daily, Aaron Baar - Saturday, February 18, 2012
According to The NPD Group, video-on-demand revenues from pay-TV services hit $1 ...
- Shoot: Cameras Giving Way To Smartphones
Marketing Daily, Aaron Baar - Thursday, February 16, 2012
People are using their smartphones to take pictures more and more, b ...
- Foxwoods Launches New Campaign
Marketing Daily, Aaron Baar - Wednesday, February 15, 2012
The effort encourages patrons to "Be anyone, do anything and have ...
- Purina Tells Owners Pets Are 'Great'
Marketing Daily, Aaron Baar - Wednesday, February 15, 2012
Every dog owner knows their pet is "good." Purina Pro Plan, wi ...
- Sprint, NBA Tout E-Cycling
Marketing Daily, Aaron Baar - Tuesday, February 14, 2012
On Saturday, Feb. 18, consumers in Orlando, Fla., who drop off o ...
- That's Entertainment: Screen Size Doesn't Matter
Marketing Daily, Aaron Baar - Wednesday, February 15, 2012
Consumers are using their tablets and smartphones to stream video programming ...
- Foxwoods Launches New Campaign
Raw, Aaron Baar - Wednesday, February 15, 2012
The effort encourages patrons to "Be anyone, do anything and have ...
- Happy Valentine's Day, Apple! They Love You
Marketing Daily, Aaron Baar - Monday, February 13, 2012
According to a survey of 1,000 people conducted by a New York-bas ...
- Verizon Wireless Re-Ups With NHL
Marketing Daily, Aaron Baar - Monday, February 13, 2012
The multi-year agreement will give Verizon Wireless customers access to exclusive conte ...
- Sprint, NBA Tout E-Cycling
Raw, Aaron Baar - Tuesday, February 14, 2012
On Saturday, Feb. 18, consumers in Orlando, Fla., who drop off o ...
- Boomers Shop Online To Save Money
Marketing Daily, Aaron Baar - Saturday, February 11, 2012
According to Integer Group and M/A/R/C Research, 52% of shoppers ages 50- ...
- Flash! Kodak Exits The Camera Biz
Marketing Daily, Aaron Baar - Thursday, February 9, 2012
When it comes down to it, Kodak may become a case stu ...
- Macca Hypes JBL Speakers
Marketing Daily, Aaron Baar - Thursday, February 9, 2012
Paul McCartney will appear in a new commercial for Harman International's J ...
- Kodak Exiting Camera Business
Raw, Aaron Baar - Thursday, February 9, 2012
The company will continue online and retail-based photo printing as well ...
- Lego Goes Social For Hero Factory Idea
Marketing Daily, Aaron Baar - Wednesday, February 8, 2012
The project encourages Lego fans to produce a 30- to 90-second animat ...
- T-Mobile Offers V-Day Deal
Marketing Daily, Aaron Baar - Tuesday, February 7, 2012
In advance of Valentine's Day, T-Mobile will give consumers the chance ...
- Design, Connectivity Are Reasons Apple Reigns
Marketing Daily, Aaron Baar - Monday, February 6, 2012
This week, "Marketing Daily" brings you exclusive coverage of the Brand Ke ...
- Wireless Customer Service Gets A Workout
Marketing Daily, Aaron Baar - Thursday, February 2, 2012
According to J.D. Power and Associates' semi-annual 2012 Wireless Customer Care Performan ...
- HP Personal Systems Reviews Account
Marketing Daily, Aaron Baar - Thursday, February 2, 2012
Boston-based consultant Pile & Co. will manage the review. The company's curre ...
- H-P Personal Systems Puts Creative In Review
MediaDailyNews, Aaron Baar - Thursday, February 2, 2012
Hewlett-Packard's Personal Systems Group, which covers business and consumer PCs, mobile computi ...
- Leo Burnett Chief Strategy Officer Chats About Bowl
Marketing Daily, Aaron Baar - Wednesday, February 1, 2012
"There are a couple of brands that have done a good j ...