- AT&T Brings Eco-Ratings To Stores
Marketing Daily, Aaron Baar - Monday, July 30, 2012
New easy-to-read labels report on sustainable attributes of handsets. ...
- Wireless Tiered Plans Affecting Customer Satisfaction
Marketing Daily, Aaron Baar - Friday, July 27, 2012
More and more wireless customers are moving (or being moved) to tier ...
- Duracell Powermat Targets 'Powerlessness'
Marketing Daily, Aaron Baar - Thursday, July 26, 2012
In the new mobile age, power is a hot commodity. In ...
- AT&T Showcases Athletes' Digital Lives
Marketing Daily, Aaron Baar - Thursday, July 26, 2012
AT&T is launching a campaign to bring several of these stories ...
- Nintendo Gets Big Time Rush In Summer Tour
Marketing Daily, Aaron Baar - Wednesday, July 25, 2012
Nickelodeon teen band's summer concerts will feature Nintendo sampling stations for Mar ...
- Sharpie, Fans To Make Beautiful Music (Video) Together
Marketing Daily, Aaron Baar - Wednesday, July 25, 2012
Sharpie knows it has a following of enthusiasts who think of ...
- Tablets, Smartphones Driving CE Sales
Marketing Daily, Aaron Baar - Tuesday, July 24, 2012
According to the trade group's semi-annual industry forecast, smartphones, tablets and oth ...
- Kellogg Launches Loyalty Program
Around the Net In Brand Marketing, Aaron Baar - Tuesday, July 24, 2012
Kellogg is looking to reward its most loyal customers with a n ...
- LG Builds Virtual Dream Homes
Around the Net In Brand Marketing, Aaron Baar - Tuesday, July 24, 2012
LG is encouraging consumers to dream big, via a Facebook app th ...
- Hotels' New Target Market: Pre-Teens
Around the Net In Brand Marketing, Aaron Baar - Tuesday, July 24, 2012
So, it seems business and leisure travelers aren't enough. USA Today repor ...
- Penney's Loss Equals Competitor Gains
Around the Net In Brand Marketing, Aaron Baar - Tuesday, July 24, 2012
J.C. Penney's heavily marketed "fair and square" pricing (which eliminated coupons, discoun ...
- AOL Seeks 'Bigger,' 'Bolder' Marketing
Around the Net In Brand Marketing, Aaron Baar - Tuesday, July 24, 2012
AOL's chief marketing and communications offer says the brand needs to ...
- Buffalo Wild Wings Takes On Bowl
Around the Net In Brand Marketing, Aaron Baar - Tuesday, July 24, 2012
Football and Buffalo wings go together like, well, football and wings. Followi ...
- Starz Lets Users Be The 'Boss'
Marketing Daily, Aaron Baar - Monday, July 23, 2012
The marketing program (aptly called "Price for Power") leverages people's Facebook informati ...
- Netflix Hires CMO
Marketing Daily, Aaron Baar - Monday, July 23, 2012
Kelly Bennett is a veteran of Warner Bros. Studio. ...
- Toshiba, Intel Showcase 'Beauty Inside'
Marketing Daily, Aaron Baar - Tuesday, July 24, 2012
The two brands are teaming yet again on a social film projec ...
- Nabi Targets Moms For Kid Tablet
Marketing Daily, Aaron Baar - Friday, July 20, 2012
A television commercial in the campaign depicts the wonder and potential ...
- T-Mobile Touts Towers
Marketing Daily, Aaron Baar - Thursday, July 19, 2012
Wireless carrier says it has more than 35,000 towers. ...
- Q&A: Virgin Mobile Marketing Head Faris On Retail
Marketing Daily, Aaron Baar - Friday, July 20, 2012
This week, the Sprint-owned brand is opening its first branded retail outl ...
- U.S. Cellular Offers 'Better' Relationship
Marketing Daily, Aaron Baar - Thursday, July 19, 2012
"We don't believe frustration is necessary in the category," Dave Kimbell, t ...
- Study: Many Marketers Missing Key Consumers
Marketing Daily, Aaron Baar - Tuesday, July 17, 2012
It's hard to believe, but in these times awash in data a ...
- Internet TV Usage Growing
Marketing Daily, Aaron Baar - Tuesday, July 17, 2012
According to Parks Associates, 75% of smart-TV owners who connect their s ...
- ComEd Repurposes Fridges
Marketing Daily, Aaron Baar - Tuesday, July 17, 2012
For a promotion for its Recyle Rewards program, the utility commissioned loc ...
- Samsung Plays From The Road
Marketing Daily, Aaron Baar - Monday, July 16, 2012
Via a "FunCruiser" that will be making stops all over the count ...
- CEA Readies Demo Days
Marketing Daily, Aaron Baar - Thursday, July 12, 2012
During one weekend in July, electronics retailers will focus on enhancing Olympi ...
- B&N Intros Nook Browser
Raw, Aaron Baar - Tuesday, July 17, 2012
The new browser, called Nook For Web, is meant to give reade ...
- ComEd Repurposes Fridges
Raw, Aaron Baar - Tuesday, July 17, 2012
For a promotion for its Recyle Rewards program, the utility commissioned loc ...
- Buzz Leaders, Improvers Keep Things Positive
Marketing Daily, Aaron Baar - Sunday, July 15, 2012
The mix of brands is indicative of how to remain venerable aft ...
- VZW Bows 'GameTanium'
Marketing Daily, Aaron Baar - Sunday, July 15, 2012
The platform gives users unlimited access to up to 100 games f ...
- Vizio Reclaims LCD Leadership
Marketing Daily, Aaron Baar - Thursday, July 12, 2012
"Vizio has a good market position and a good marketing story f ...