- Old Bay Brings Labels To Life
Marketing Daily, Aaron Baar - Wednesday, August 8, 2012
The brand is turning its logos and packaging into 3D interactive gam ...
- People Want Faster Mobile Web Experience
Marketing Daily, Aaron Baar - Tuesday, August 7, 2012
For marketers, consumer frustration with download times can hold consequences. According ...
- Back-To-School: More Spending, More Waiting
Marketing Daily, Aaron Baar - Monday, August 6, 2012
According to research conducted by brand and customer loyalty consultant Brand Key ...
- LG Takes On Overwhelming Laundry
Marketing Daily, Aaron Baar - Friday, August 3, 2012
"We wanted to make sure we continued to engage with consumers fr ...
- EA Sues Zynga
Marketing Daily, Aaron Baar - Friday, August 3, 2012
Game publisher Electronic Arts says Zynga's"The Ville" is too similar to i ...
- Betty Breaks 'Rules Of White' For Tide
Around the Net In Brand Marketing, Aaron Baar - Friday, August 3, 2012
The popularity of Betty White continues. Procter & Gamble has enlisted t ...
- Boar's Head: Funny Name, Big Success
Around the Net In Brand Marketing, Aaron Baar - Friday, August 3, 2012
Boar's Head is admittedly not the most appetizing of names for ...
- Dodge Leashes Pitbull To Music Sweepstakes
Around the Net In Brand Marketing, Aaron Baar - Friday, August 3, 2012
Dodge and Clear Channel Media are jointly promoting a sweepstakes through whi ...
- Adidas Appeals To Millennials' 'Own Beat'
Around the Net In Brand Marketing, Aaron Baar - Friday, August 3, 2012
In its last Olympic sponsorship, Adidas is enlisting celebrities as diverse ...
- Buckyballs Ads Target CPSC
Around the Net In Brand Marketing, Aaron Baar - Friday, August 3, 2012
Maxfield & Oberton, the maker of the desk toy Buckyballs, is taki ...
- Tervis Targets Sports Fans In Campaign
Around the Net In Brand Marketing, Aaron Baar - Friday, August 3, 2012
Tervis, a maker of plastic insulated cups, celebrates the men who pai ...
- NFL Media: Join Us For 'Serious Fun'
Marketing Daily, Aaron Baar - Friday, August 3, 2012
The Olympics aren't even half over, but for many Americans, it's near ...
- Gardner Becomes Wisk's 'Sweat Ambassador'
Marketing Daily, Aaron Baar - Thursday, August 2, 2012
Sun Brands' Wisk Deep Clean has partnered with former Olympic gold a ...
- Coca-Cola, Will.i.am Launch Sustainability Effort
Around the Net In Brand Marketing, Aaron Baar - Thursday, August 2, 2012
Will.i.am (who has partnered with Intel and other brands on their marketin ...
- Crowds Turn Out For Chick-fil-A Day
Around the Net In Brand Marketing, Aaron Baar - Thursday, August 2, 2012
The lines were long at Chick-fil-A's across the country on Wednesday, ...
- Whole Foods, PBS Reaching Parents Organically
Around the Net In Brand Marketing, Aaron Baar - Thursday, August 2, 2012
Whole Foods wants to spread the news about the benefits of eati ...
- Heineken Brews Up Crowd-sourced Ideas
Around the Net In Brand Marketing, Aaron Baar - Thursday, August 2, 2012
Taking a cue from the entertainment, music and gaming industries, Heineken ...
- Store Brands Gaining Consumer Cachet
Around the Net In Brand Marketing, Aaron Baar - Thursday, August 2, 2012
More than a third of shoppers consider store- or private-label brands ...
- McDonald's Targets Midnight Snackers
Around the Net In Brand Marketing, Aaron Baar - Thursday, August 2, 2012
McDonald's, which has been pushing its stores to adopt around-the-clock service, ...
- Consumers Not Sold On In-Car Connectivity
Marketing Daily, Aaron Baar - Wednesday, August 1, 2012
According to a new Harris Poll, more than three-quarters (76%) of America ...
- Tebow Shows His SOUL
Marketing Daily, Aaron Baar - Wednesday, August 1, 2012
NFL quarterback will appear in headphone maker's "SOUL of Greatness" campaign. ...
- Sales, Culture 'Real Reasons' Behind Ewanick's Departure
Around the Net In Brand Marketing, Aaron Baar - Wednesday, August 1, 2012
Joel Ewanick's sudden split with General Motors is likely about something mo ...
- Hooters: More Than Wings And Legs
Around the Net In Brand Marketing, Aaron Baar - Wednesday, August 1, 2012
Hooters is embarking on what it says is its first fully integrat ...
- Marching To Its Own (Non-Sponsored) Beats
Around the Net In Brand Marketing, Aaron Baar - Wednesday, August 1, 2012
While athletes continue to protest "rule 40," which bars Olympians from mentioni ...
- Goodbye, Hotmail; Hello, Outlook.com
Around the Net In Brand Marketing, Aaron Baar - Wednesday, August 1, 2012
Despite still being the world's largest online mail service, Microsoft's Hotmail ...
- New Kids Online Marketing Rules On Tap
Around the Net In Brand Marketing, Aaron Baar - Wednesday, August 1, 2012
The Federal Trade Commission is about to make new rules governing h ...
- Yep, Those Were Zombies On The Subway
Around the Net In Brand Marketing, Aaron Baar - Wednesday, August 1, 2012
In its ongoing battle with Dish network, AMC has unleashed its mo ...
- Marketers, Prepare Your Mobile Web Plan
Marketing Daily, Aaron Baar - Tuesday, July 31, 2012
Everyone's talking about mobile strategy, and they have been for years. B ...
- LG Mobile, Cartoon Team Against Bullying
Marketing Daily, Aaron Baar - Tuesday, July 31, 2012
As part of LG's annual National Texting Championship, consumers will be encourag ...
- Celebrities Make Phone Cases Fashionable
Marketing Daily, Aaron Baar - Monday, July 30, 2012
This September, Case-Mate, which makes covers for all sorts of electronic device ...