- Just an Online Minute... Super Effects
Just An Online Minute, Masha Geller - Tuesday, February 26, 2002
Now that the Olympics are over, the ad world is anxiously awaiti ...
- Just an Online Minute... Celebrities in Ads
Just An Online Minute, Masha Geller - Monday, February 25, 2002
I know this is not directly related to online advertising, but tod ...
- Just an Online Minute... Skategate Drives Traffic
Just An Online Minute, Masha Geller - Friday, February 22, 2002
Nielsen//NetRatings reports that the two official Olympic sites, NBCOlympics.com and Olympics.com, jump ...
- Just an Online Minute... All About Formats
Just An Online Minute, Masha Geller - Thursday, February 21, 2002
Today brought three somewhat interesting announcements, all of which had something ...
- Just an Online Minute... Campaign Analysis
Just An Online Minute, Masha Geller - Wednesday, February 20, 2002
Despite the aborted merger with NetRatings and forecasts of an uncertain futur ...
- Just an Online Minute... Two Sets of Numbers
Just An Online Minute, Masha Geller - Tuesday, February 19, 2002
Looks like everyone’s hopes of having to deal with just one s ...
- Just an Online Minute... AAAA Day 3
Just An Online Minute, Masha Geller - Friday, February 15, 2002
The AAAA Media Conference is adjourned and as far as the majori ...
- Just an Online Minute... AAAA Day 2
Just An Online Minute, Masha Geller - Friday, February 15, 2002
The first and most important day of the AAAA media conference beg ...
- Just an Online Minute... AAAA Opening Day
Just An Online Minute, Masha Geller - Wednesday, February 13, 2002
It’s that time of year again. The one time a year t ...
- Just an Online Minute... A New Kind of Consumer
Just An Online Minute, Masha Geller - Tuesday, February 12, 2002
If your client roster includes travel providers, breakfast cereal companies, savings bank ...
- Just an Online Minute... Olympic Numbers
Just An Online Minute, Masha Geller - Monday, February 11, 2002
The Olympics may not have done much advertising online, aside from t ...
- Just an Online Minute... Olympics Online
Just An Online Minute, Masha Geller - Friday, February 8, 2002
Well, the Olympics are starting tonight, but I have to admit ...
- Just an Online Minute... The Results Are In
Just An Online Minute, Masha Geller - Thursday, February 7, 2002
When I first wrote about NYTimes Digital’s concept of surround sessions ba ...
- Just an Online Minute... Branding Online
Just An Online Minute, Masha Geller - Wednesday, February 6, 2002
Say what you will about branding online, but it's time to fa ...
- Just an Online Minute... A Scratchy Banner?
Just An Online Minute, Masha Geller - Tuesday, February 5, 2002
As if we needed another ad format to deal with, a Germ ...
- Just an Online Minute... True Odds of Success
Just An Online Minute, Masha Geller - Monday, February 4, 2002
Even though it’s not directly related to online media, today seems ...
- Just an Online Minute... Friday Figures
Just An Online Minute, Masha Geller - Friday, February 1, 2002
As expected, traffic to SuperBowl.com skyrocketed 399% during the last 4 week ...
- Just an Online Minute... Creepy Ads
Just An Online Minute, Masha Geller - Thursday, January 31, 2002
Everyone seems to be talking about "creepy crawly ad formats" the Wa ...
- Just an Online Minute... m-Marketing
Just An Online Minute, Masha Geller - Wednesday, January 30, 2002
Who says marketing to consumers via their mobile phones - "m-marketing" ...
- Just an Online Minute... Web Radio
Just An Online Minute, Masha Geller - Tuesday, January 29, 2002
While it's still unclear whether Internet radio advertising is effective in a ...
- Just an Online Minute... Leveraging Multiple Channels
Just An Online Minute, Masha Geller - Monday, January 28, 2002
DoubleClick Inc. today unveiled the results of a shopping study, which revea ...
- Just an Online Minute... Wired Cities
Just An Online Minute, Masha Geller - Friday, January 25, 2002
If you’re interested in geo-targeting your online ads, this latest batch ...
- Just an Online Minute... Evaluating Multiples
Just An Online Minute, Masha Geller - Thursday, January 24, 2002
Say what you will about DoubleClick and their media division, but th ...
- Just an Online Minute... Yahoo on Top
Just An Online Minute, Masha Geller - Tuesday, January 22, 2002
The numbers are in, and once again it’s Yahoo! on top. T ...
- Just an Online Minute... Doritos Online
Just An Online Minute, Masha Geller - Monday, January 21, 2002
For everyone who wishes traditional advertisers would pay more attention to t ...
- Just an Online Minute... TV on the Web
Just An Online Minute, Masha Geller - Friday, January 18, 2002
We've put both the highlights of the IAB Measurement and Audit Guidelin ...
- Just an Online Minute... A Man's World?
Just An Online Minute, Masha Geller - Thursday, January 17, 2002
Here's an interesting factoid - the Nielsen//NetRatings Global WebWatch data for Novemb ...
- Just an Online Minute... Sales Surge
Just An Online Minute, Masha Geller - Wednesday, January 16, 2002
comScore Networks today announced the results of the first complete review ...
- Just an Online Minute... Measurement Guidelines
Just An Online Minute, Masha Geller - Tuesday, January 15, 2002
With much fanfare, the Interactive Advertising Bureau (IAB) today issued a s ...
- Just an Online Minute... Learning from Mistakes
Just An Online Minute, Masha Geller - Monday, January 14, 2002
I know I said I wouldn't talk about the online holiday shoppi ...