Articles by ANTO All articles by ANTO
- Ad Fraud Isn't Only Fraud That Should Concern You in
Metrics Insider on
10/26/2016
Ad fraud is a hot topic for marketers right now. But there's another type of fraud they should be concerned about: attribution fraud.
- TV GRPs: You've Had Good Run, But It's Time For New Currency in
Metrics Insider on
08/10/2016
TV has drastically evolved over the past 15 years now that viewers have more choices than ever, with hundreds of channels offered by cable providers, online video, streaming services, on-demand viewing and DVRs - all delivered via connected devices like smart TVs, tablets and smartphones. TV advertisers have been buying media the same way for over 50 years, but now they have to make sense of the new landscape. That means TV advertising measurement needs to catch up to the new landscape, too.
- Advanced Measurement: Not Just For Enterprise Brands Anymore in
Metrics Insider on
04/12/2016
Historically, most marketers have assumed that only companies with significant marketing budgets could afford moving to an advanced measurement approach without taking a hit to their bottom line. But that's not necessarily the case if companies are considering the bigger picture.
- Responsible Measurement: Protect Your Customers And Your Brand in
Data and Targeting Insider on
03/15/2016
Marketers don't want their brand to be the first that comes to mind when consumers think of "those companies that follow me around the Internet." Fortunately, there are several steps that marketers can take to demonstrate responsible measurement.
- Updating Your TV Attribution: Where's the Beef? in
Metrics Insider on
02/12/2016
Impressions and rating points are good indicators of how many people saw your TV ad, but how does it influence individual consumer behavior? Consumers take action online in response to seeing your ad offline. But which types of TV ads trigger the greatest response? To ensure you're getting the most accurate answers to your questions, make sure your TV attribution methodology does the following:
- 5 Emerging Marketing Trends That Require Advanced Measurement in
Metrics Insider on
01/14/2016
The Internet of Things is driving rapid change in consumer behavior and content consumption, including advertising consumption. According to a recent study conducted by Adobe, the average U.S. adult uses six different devices to connect to the Internet. Connected devices extend beyond just desktop computers, smartphones and tablets. Now they also include wearables like Fitbits and Apple Watches, gaming consoles like PlayStation and Xbox, and home appliances like smart refrigerators, thermostats and even lightbulbs. The proliferation of connected devices has forced marketers to try new advertising tactics to keep up with consumers' multiscreen world.
- Responsible Measurement: Protect Your Customers And Your Brand in
Metrics Insider on
12/01/2015
Marketers don't want their brand to be the first that comes to mind when consumers think of "those companies that follow me around the Internet." Fortunately, there are several steps that brands can take to demonstrate responsible measurement.
- How To Measure The Impact Of Holiday Promos in
Metrics Insider on
11/17/2015
Although this is a critical time of year for marketers in many industries, retailers face a unique set of challenges when it comes to holiday metrics.
- TV Attribution: Where's the Beef?! in
Metrics Insider on
10/27/2015
Impressions and rating points are good indicators of how many people saw your TV ad, but how does it influence individual consumer behavior? Consumers take action online in response to seeing your ad offline. But which types of TV ads trigger the greatest response? To ensure you're getting the most accurate answers to your questions, make sure your TV attribution methodology does the following:
- Hey, What About Metrics For Brand Marketers? in
Metrics Insider on
10/02/2015
Recently, I was talking to the CMO of a large brand who expressed his frustration with the current state of brand marketing measurement. He wants to prove that his brand marketing dollars are having an impact, but believes that traditional tools and methodologies lack the ability to do so with the accountability his company demands.
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