- Here To Help? Brand Building For The Next Normal
MediaPost Connect, Nina Lentini - Friday, August 21, 2020
The Kraft Heinz Company's Brian Neumann said the company came up wi ...
- Hair Care Brand Curls Makes Waves During Crisis
Show Daily, Nina Lentini - Wednesday, August 19, 2020
Reliant on live events, Curls Beauty Brands pivoted quickly to virtual, doi ...
- Case Study: Waking Up To Gaming
Show Daily, Nina Lentini - Wednesday, August 19, 2020
In a category that is "growing like crazy," the brand has tak ...
- Case Study: ShopRite's Paperbird Soars
Show Daily, Nina Lentini - Wednesday, August 19, 2020
Who would have thought you could find namaste in the paper produc ...
- Pepsi Foodservice CMO Looks At Bright Side: 'We Democratized Our Insights To A Greater Degree'
Show Daily, Nina Lentini - Tuesday, August 18, 2020
The company put a restaurant worker relief fund over the $20 milli ...
- Here To Help? Brand Building For The Next Normal
Show Daily, Nina Lentini - Tuesday, August 18, 2020
The Kraft Heinz Company's Brian Neumann said the company came up wi ...
- Cleaning-, Health-Focused D2Cs Shine Light On Having The Right Product, Right Time
Show Daily, Nina Lentini - Tuesday, August 18, 2020
The pandemic has been good to some companies, including one that sel ...
- Then And Now: How The Pivot To Virtual Insider Summits Is Working Out
MediaPost Connect, Nina Lentini - Friday, August 14, 2020
Seth Oilman, our VP of Sales & Marketing, has overseen and attend ...
- The Next Normal: Marketing Through The Storm, A Brand Insider CPG Summit
MediaPost Connect, Nina Lentini - Friday, August 14, 2020
Our first panel discussion will tackle the steps companies must take aft ...
- JibJab CEO To Speak On Cancel Culture At Brand Insider CPG Summit
MediaPost Connect, Nina Lentini - Friday, August 14, 2020
Two brands who have navigated it recently, Beardbrand and JibJab, will ha ...
- Hyundai CMO Gives The Tick-Tock On How The Brand Came Through COVID In Good Shape
Show Daily, Nina Lentini - Wednesday, August 12, 2020
Remembering something John F. Kennedy once relayed about the word crisis ...
- Audi Partnership Kicks It Up For Major League Soccer's Young Players
Show Daily, Nina Lentini - Wednesday, August 12, 2020
Just in the last two years, Audi has pivoted to become ful ...
- Lexus Finds Silver Linings In Pivots To Accommodate A Pandemic
Show Daily, Nina Lentini - Tuesday, August 11, 2020
At every turn, with each postponement or cancellation, Lexus regrouped, pivoted a ...
- Honda Taps Into Current Trends, Using Relevant Influencers
Show Daily, Nina Lentini - Tuesday, August 11, 2020
Jessica Fini, manager of social media for American Honda Motor, told Tuesday ...
- Lincoln's Joy Falotico, Marketer Of The Year, On 'Sanctuary,' COVID And Bronco
Show Daily, Nina Lentini - Tuesday, August 11, 2020
Falotico also noted that after its launch, Aviator gained 10% share ...
- Q&A With Hyundai Motor America CMO Angela Zepeda
MediaPost Connect, Nina Lentini - Friday, August 7, 2020
Angela Zepeda, CMO at Hyundai Motor America, will give a keynote spee ...
- Here Are The Ways Brands And Publishers Are Coming Out Ahead During COVID
MediaPost Connect, Nina Lentini - Friday, August 7, 2020
Our virtual events have been a mother lode of information on h ...
- Auto Execs To Bare Secrets Of Success Despite Global Pandemic
MediaPost Connect, Nina Lentini - Friday, August 7, 2020
2020 is proving to be a real test of an auto marketer ...
- Pepsi Global CMO To Open CPG Brand Insider Aug. 18 With Emphasis On Empathy
MediaPost Connect, Nina Lentini - Friday, August 7, 2020
Scott Finlow, global CMO of Pepsico Foodservice, will expand on how t ...
- Brand Insider Attendees Name Their Biggest Challenges Facing Acquisition
Show Daily, Nina Lentini - Wednesday, July 29, 2020
"Maintaining the efficiency and lower CPAs," said one respondent. "Trying to sca ...
- Daily Harvest Focuses On Innovators To Understand What's Next
Show Daily, Nina Lentini - Wednesday, July 29, 2020
The brand also partners with its identified innovators and early adopters ...
- When Theaters Went Dark, Fandango Pivoted To Consumers Stuck At Home
Show Daily, Nina Lentini - Wednesday, July 29, 2020
A lot of people, probably most, think of Fandango as a mov ...
- Who Moved My Platform? Changing Acquisition Channels Mid-COVID
Show Daily, Nina Lentini - Wednesday, July 29, 2020
Things change when you have a pandemic. And sometimes that's for t ...
- SimpliSafe Fine-tuning Its Brand Proposition In Home-security Category
Show Daily, Nina Lentini - Tuesday, July 28, 2020
SimpliSafe, which sells DIY home security directly to consumers, is shooting fo ...
- Flattened By COVID, Zenni Optical Banked On Nimbleness To Battle Back
Show Daily, Nina Lentini - Tuesday, July 28, 2020
Zenni has been setting itself up for success by creating a stor ...
- No BS: Tecovas Invests In Authenticity To Sell Cowboy Boots D2C
Show Daily, Nina Lentini - Tuesday, July 28, 2020
The role of most marketers today is around performance. Boards want ...
- Brooklinen Says Testing, Learning, Small Steps In Email Personalization Really Add Up
Show Daily, Nina Lentini - Thursday, July 9, 2020
Find the right message, and target consumers based on what they're looki ...
- 3 Brands Pivot To Content In Winning Ways As COVID-19 Rears Its Ugly Face
Show Daily, Nina Lentini - Thursday, July 9, 2020
"We used email to send out all the content we were produci ...
- 2 Industries Present Case Studies, Takeaways Learned From Email Campaigns
Show Daily, Nina Lentini - Thursday, July 9, 2020
A takeaway: Create consistency in what users hear online and offline. Ha ...
- COVID Put McDonald's 2020 Plan To Emphasize The Customer On Back Of Rocket Ship
Show Daily, Nina Lentini - Wednesday, July 8, 2020
The interesting aspect of this is that McDonald's had looked to 20 ...