- When The Action Stopped, PGA Tour Cranked Up The Email Channel
Show Daily, Nina Lentini - Wednesday, July 8, 2020
Initially, the PGA had not been feeding fans' appetite for the hum ...
- 7-Eleven Faced A Geographic Reckoning When Crisis-Hit Communities Reopened
Show Daily, Nina Lentini - Wednesday, July 8, 2020
The company ran up against city, county and state regulations that vari ...
- Job Platform Indeed Finds Gold In Long-Form Content On TV
Show Daily, Nina Lentini - Wednesday, July 1, 2020
"What we see is that linear TV is the biggest driver f ...
- As OTT Surges In Ad-Supported Media, How To Choose A Channel?
Show Daily, Nina Lentini - Wednesday, July 1, 2020
As OTT stands out in the period of flux, how do agenci ...
- Skullcandy's Content-to-Commerce Journey Gets Shorter By The Year
Show Daily, Nina Lentini - Tuesday, June 30, 2020
On the first day of MediaPost's TV & Video Insider Summit, ...
- Brands, Agencies Work Through Media Planning One Day At A Time
Show Daily, Nina Lentini - Tuesday, June 30, 2020
A lively panel discussion on Day One of MediaPost's TV & Vid ...
- Media Buyers Ride Out Uncertain Times By Proactively Looking At All The Options
Show Daily, Nina Lentini - Monday, June 29, 2020
Discussions seem to be all the rage. Gibbs Haljun, managing director, med ...
- In The Year 2025, Will The Upfront Still Be With Us? What About COVID-24?
Show Daily, Nina Lentini - Monday, June 29, 2020
Tim Hill, EVP, Integrated Investment at UM, foresaw a smaller scene. "Flexibili ...
- New Screens, New Data: Is Everything New ... And Improved?
MediaPost Connect, Nina Lentini - Thursday, June 25, 2020
Our TV & Video Insider Summit, set for June 30 - Ju ...
- Truman Reinvents Cleaning Solutions via a Hyper-Focused Customer D2C
The MediaPost Cases, Nina Lentini - Wednesday, June 17, 2020
Do we really need another cleaning product? In an industry that's alrea ...
- 'The Week Junior' Aims To Give Gen Alpha An Outlet To Be Heard
Show Daily, Nina Lentini - Friday, June 12, 2020
"Age 8 or 9 is the pivot point, where children become interest ...
- Half Of Slate's Revenue Comes From Its Podcasts
Show Daily, Nina Lentini - Friday, June 12, 2020
"The essential mission of Slate is to help people understand what's important ...
- Publishers Talk Strategy Around Pandemic Crisis
Show Daily, Nina Lentini - Friday, June 12, 2020
Nick Johnson, Vice President and Head of Advertising at McClatchy, said t ...
- Meredith Leans Into Data, Diversification
Show Daily, Nina Lentini - Thursday, June 11, 2020
A slide from Thursday's keynote presentation by Catherine Levene, President, Chief Digital Offic ...
- From The Ashes Of Crises, Publishers Find A Spirit Of Generosity
Show Daily, Nina Lentini - Thursday, June 11, 2020
Already struggling under digital pressures, media companies faced the COVID-19 epidemic he ...
- Alexa, How Did Red Roof Inn Happen Upon The Idea Of Marketing By Voice?
Show Daily, Nina Lentini - Tuesday, June 9, 2020
A dinner argument led one person to pull out a phone ...
- Two Brands On Amazon + COVID Crisis Hits = Different Outcomes
Show Daily, Nina Lentini - Tuesday, June 9, 2020
Two brands that rely on Amazon for sales told their stories ...
- Lights, Camera, Action: Performance Video
Show Daily, Nina Lentini - Tuesday, June 9, 2020
As a direct-to-consumer bra and underwear company, 2020 was going to ...
- NerdWallet Pivots To Help Customers Weather A Financial Crisis
Show Daily, Nina Lentini - Monday, June 8, 2020
The D2C financial services platform explains its marketing strategy during the COVID- ...
- Turning To Consumer Needs: Home Gym, Online Telecom, Aggressive Rats
Show Daily, Nina Lentini - Monday, June 8, 2020
There you are, a high-end, scrappy, compact home gym option, looking f ...
- MediaPost Pivots To Virtual; Search & Performance Insider Summit Set For Next Week
MediaPost Connect, Nina Lentini - Wednesday, June 3, 2020
Kevin Scholl, director of marketing technology at Red Roof Inn, will sha ...
- Publishing Insider Summit Draws Speakers From C-Suite To Show The Way Forward
MediaPost Connect, Nina Lentini - Wednesday, June 3, 2020
MediaPost's Steve Smith is most enthused about the number of people fr ...
- What's A Bearded Fella To Do About Wearing A Mask?
MediaPost Connect, Nina Lentini - Friday, May 22, 2020
We got to wondering how men with long beards are dealing wi ...
- Hakuna Brand's Unorthodox Entry into Frozen Deserts
The MediaPost Cases, Nina Lentini - Monday, May 11, 2020
At least 80% of new CPG product launches fail each year, ...
- Maybe You Can Engage Your Customers But What About Your Audience?
MediaPost Connect, Nina Lentini - Monday, May 11, 2020
It pays to make 'em laugh as we found out throughout o ...
- Here's How Letting Go Brought In Great Results For Rust-Oleum
MediaPost Connect, Nina Lentini - Friday, April 24, 2020
The brand sought to inspire the next generation of DIYers -- Millennial ...
- Behind The Scenes: MediaPost Events Team Pivots
MediaPost Connect, Nina Lentini - Wednesday, April 15, 2020
Since the COVID-19 crisis hit, MediaPost has had to reschedule three summit ...
- Ciceron's Andrew Eklund Sees Hope For A Renaissance
MediaPost Connect, Nina Lentini - Friday, April 10, 2020
We're interested in knowing how people and companies are faring under t ...
- Puppo's Unique Strategy Spikes Organic Search By 144%
MediaPost Connect, Nina Lentini - Friday, April 10, 2020
"Our target audience is people who care about personalization for their pe ...
- Q&A: The Importance Of Brands Connecting Culturally
MediaPost Connect, Nina Lentini - Friday, April 3, 2020
We've been talking with some of the folks who had planned ...