Pro Bose
Member since October 2012Contact Pro- EVP, Customer Engagement Strategy the bloc
- LinkedIn: http://www.linkedin.com/in/probose
- New York New York
- 10010 USA
Pro is a change agent. In the course of having lead digital transformations of full service agencies such as Ogilvy, Saatchi Healthcare, and currently the Cement Bloc, Pro has been instrumental in building the digital business, training and staffing personnel to support it, and developing best in breed digital marketing initiatives for industry leading clients. Pro’s cross vertical experience at Digitas and Ogilvy on Unilever (Dove’s campaign for real beauty), American Express (Members Project), Cisco (Human Network), and others has been the basis for developing innovation models for healthcare marketing. Pro’s key area of strength is the ability to enable shifts in brand and business value proposition to align with strategic customer engagement. He also has extensive experience in productizing agency services and developing performance and risk based pricing models.
Articles by Pro All articles by Pro
- What Is Mental Health And Why Does This Label Matter? in
Marketing: Health on
08/28/2017
The irony of the phrase "mental health" lies with the fact that it refers to a moment in time when it's been lost and a sickness has set in. What was the cause? Where did it begin? Was it avoidable? Inundated with news of a national opioid addiction crisis on the one hand and a state emergency declaration due to racial tensions on the other, one wonders what the body of mental health professionals has to say.
- Doing Good Can Also Be Good For Business, Even If The Business Is Healthcare in
Marketing: Health on
07/18/2017
I've often wondered why it is that companies of every size and shape, across industries and geographies take pride in differentiating their brands through supporting research on AIDS, breast cancer, and ALS, as well as charitable contributions to children's hospitals, vaccination initiatives, and fighting malaria or tuberculosis. Yet one struggles to find any good examples of pharmaceutical brands-the largest generator of wealth within the healthcare sector-creating cause-based engagement with their customers. And no, spending media dollars on "education" before launching a drug around a disease condition does not qualify as cause-based engagement.
- From Data To Intelligence And Intelligence To Wisdom in
Marketing: Health on
06/02/2017
If wisdom is the quality of having experience, knowledge, and good judgment, then the human manifestation of this quality pales in comparison to data-driven wisdom.
- Slow. Small. Simple in
Marketing: Health on
04/07/2017
Why the keys to innovation, creativity, and self-actualization lie in how we think.
- Innovation Beyond Best Practices: The What, Who, How And Where Of It in
Marketing: Health on
10/07/2016
Innovation is a popular word. But scratch the surface and you'll realize that there are widely varying expectations of what we mean by it. And questions like: Is there a process to drive innovation or is it serendipitous? Does it have to be disruptive or can it be incremental? Does it need a separate group like R&D or can it be ingrained? And perhaps most importantly, what is meaningful innovation?
- The Backbone of a Social Brand: People and Their Stories in
Marketing: Health on
08/05/2016
- Changing Health's Focus From Reactive To Proactive in
Marketing: Health on
06/03/2016
"If health is wealth, where is my wealth manager?"
- Technology That Walks In The Shoes Of The Patient in
Marketing: Health on
03/25/2016
For over a decade, we've been advising our clients and colleagues to "take a walk in the shoes of your customer" - to understand and empathize with the plight of patients and caregivers, so you can "get into their skin" and know how best to communicate with them.
- Distilling Complexity To Communicate The Future Of Precision Medicine in
Marketing: Health on
03/04/2016
We are at the cusp of potential breakthroughs in personalized medicine, and there are a range of innovation areas where they are likely to take place. The Personalized Medicine World Conference, which took place in late January in Silicon Valley, identified six major themes that encapsulate this innovation.
- Engaging And Igniting Via Email In 2016 in
Marketing: Health on
02/10/2016
Among consumers, patients, professionals, and caregivers of all ages, email continues to be a highly effective use of a brand's marketing budget. But in many ways it's often overused and misused. How can we use email to create deeper customer engagement?
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.
