- Walmart Targets Bankless Tax Filers
Marketing Daily, Sarah Mahoney - Monday, January 9, 2012
Walmart, which has been rapidly expanding its financial services offerings aimed ...
- Client: American Express
Media Magazine, Sarah Mahoney - Tuesday, January 10, 2012
While plenty of marketers have one or two signature dishes they prepa ...
- Shopper Agency: Saatchi & Saatchi X
Media Magazine, Sarah Mahoney - Tuesday, January 10, 2012
If Dina Howell has one mission at Saatchi & Saatchi X, it ...
- EdBlog: The Sweet Science
OMMA Magazine, Sarah Mahoney - Tuesday, January 10, 2012
For OMMA, choosing this year's Agency of the Year winners was mo ...
- Tesco's Fresh & Easy To Close 12 Stores
Raw, Sarah Mahoney - Tuesday, January 10, 2012
Fresh & Easy says it will temporarily close 12 underperforming stores. "Li ...
- Q&A: People Don't Care About Loyalty Programs
Marketing Daily, Sarah Mahoney - Friday, January 6, 2012
As more and more stores stampede toward expanded (not to mention expensiv ...
- Beauty Buyers: More Samples and Social, Please
Marketing Daily, Sarah Mahoney - Friday, January 6, 2012
When it comes to buying beauty products, women are increasingly skeptical, a ...
- December Sales Solid, Not Stellar
Marketing Daily, Sarah Mahoney - Thursday, January 5, 2012
Santa brought the nation's largest retailers respectable, though not stunning, sales result ...
- Struggling Sears Taps New Talent
Marketing Daily, Sarah Mahoney - Tuesday, January 3, 2012
Just days after announcing sweeping store closings, Sears Holdings has named R ...
- Benetton Takes Edgy Peace Work To Tripoli
Marketing Daily, Sarah Mahoney - Tuesday, January 3, 2012
In the latest installment of its Unhate campaign, the Italian clothing bra ...
- Auctionomics: Women Want To Sell Their Stuff
Marketing Daily, Sarah Mahoney - Monday, January 2, 2012
Now that women have unwrapped their new iPhones or cashmere sweaters, they' ...
- On Bikinis, And Why Consumers Act That Crazy Way
Marketing Daily, Sarah Mahoney - Friday, December 30, 2011
I'm not surprised, for example, that "Macy's Tests Spring Break Bikinis ...
- Softer Diet Industry Guns For Tubby Men
Marketing Daily, Sarah Mahoney - Wednesday, December 28, 2011
The shift toward men is due to slower growth in the indust ...
- GameStop Launches Fitness-themed Sweepstakes
Marketing Daily, Sarah Mahoney - Wednesday, December 28, 2011
In an effort to appeal to the self-improving side of gamers, GameSt ...
- Online Love: Amazon Earns Highest Marks Yet
Marketing Daily, Sarah Mahoney - Wednesday, December 28, 2011
In the E-Retail Satisfaction Index, perennial favorite Amazon jumped two points ...
- GameStop Launches Fitness-Themed Sweepstakes
Raw, Sarah Mahoney - Wednesday, December 28, 2011
In an effort to appeal to the self-improving side of gamers, GameSt ...
- Target Puts Up Its Dukes
Marketing Daily, Sarah Mahoney - Friday, December 23, 2011
Target wasted no time positioning itself as the Boxing Day champ: Ev ...
- Jockey Bets $1 Million On Tebow, Super Bowl
Marketing Daily, Sarah Mahoney - Wednesday, December 21, 2011
"We are big fans of Tim Tebow and wanted to leverage h ...
- Social Media Brings Nike 'Closer Than Ever'
Marketing Daily, Sarah Mahoney - Thursday, December 22, 2011
"We're using digital to change everything about the product creation process," Ma ...
- Online Spending Sets New U.S. Record
Marketing Daily, Sarah Mahoney - Wednesday, December 21, 2011
ComScore says holiday shoppers are making spirits bright online, with the mo ...
- Stores Shower Procrastinators With Email
Marketing Daily, Sarah Mahoney - Tuesday, December 20, 2011
With extended hours, stores like Macy's and Toys R Us are stayi ...
- Blockbuster: Free Batteries For Christmas
Marketing Daily, Sarah Mahoney - Monday, December 19, 2011
Blockbuster, which will be open from noon to 10 pm on Christm ...
- Finally, Online Shopping Isn't Just for The Affluent
Marketing Daily, Sarah Mahoney - Monday, December 19, 2011
A sparkling 33% jump in Cyber Monday sales, are surprising many peopl ...
- McCormick Adds Social Spice To Holiday
Marketing Daily, Sarah Mahoney - Saturday, December 17, 2011
With millions of homes in America immersed in cookie-baking and menu-planning mayhe ...
- Record Sales Eyed; Walmart, Target Start Slugging
Marketing Daily, Sarah Mahoney - Thursday, December 15, 2011
Looks like there's a little more juice in those jingle bells th ...
- Celebs Don't Drive Fragrance Sales
Marketing Daily, Sarah Mahoney - Friday, December 16, 2011
While stars like Jennifer Lopez, Britney Spears and, of course, Elizabeth Tayl ...
- P&G Writes E-Book On Head-Scratching Etiquette
Marketing Daily, Sarah Mahoney - Wednesday, December 14, 2011
The project was a logical next step for the brand, which hir ...
- Procrastination: 41% Plan On The 11th Hour
Marketing Daily, Sarah Mahoney - Wednesday, December 14, 2011
Looks like more Americans are dragging their heels on holiday shopping th ...
- Bad News At Best Buy
Marketing Daily, Sarah Mahoney - Tuesday, December 13, 2011
Best Buy says its third-quarter operating income fell 15% to $328 millio ...
- Tommy Hilfiger Names New CMO
Raw, Sarah Mahoney - Wednesday, December 14, 2011
Tommy Hilfiger Group has promoted Avery Baker to CMO, where she wi ...