- ANA: Clients Challenge Agencies To Cut Ad, Marketing Budgets
MediaDailyNews, Steve McClellan - Friday, March 30, 2012
The recession may be officially over, but marketers are under increasing pressu ...
- Zenith Media Drives Awareness For Autism Speaks
MediaDailyNews, Steve McClellan - Friday, March 30, 2012
Given that consumer viewpoint, many agencies have adopted favorite causes or organizatio ...
- McLean Out, Karo Named CEO Of PHD
MediaDailyNews, Steve McClellan - Thursday, March 29, 2012
Monica Karo has been tapped to replace Andrew McLean as CEO ...
- R.J. Palmer Wins Media Planning, Buying For ChromaDex Supplements
MediaDailyNews, Steve McClellan - Thursday, March 29, 2012
New York-based media shop R.J. Palmer has been awarded media planning a ...
- Clarification: MEC, Activision Account
MediaDailyNews, Steve McClellan - Thursday, March 29, 2012
A Media Daily News Story published Wednesday March 28 entitled "MEC Kee ...
- Only In America: MDC's Mad Men Become Made Men
MediaDailyNews, Steve McClellan - Wednesday, March 28, 2012
While much of Adland is focused on tapping into growth markets oversea ...
- U.S. CEO McLean Out At PHD
MediaDailyNews, Steve McClellan - Thursday, March 29, 2012
Andrew McLean is out at Omnicom's PHD US, according to sources. T ...
- Publicis Groupe Levy's Controversial $21 Million Payday
MediaDailyNews, Steve McClellan - Wednesday, March 28, 2012
Publicis Groupe CEO Maurice Levy is set to receive a $21.6 milli ...
- U.S. CEO McLean Out At PHD; Successor To Be Named Later Today
Raw, Steve McClellan - Thursday, March 29, 2012
Andrew McLean is out at Omnicom's PHD US according to sources. T ...
- OMG's Karo Replaces McLean As U.S. CEO At PHD
Raw, Steve McClellan - Thursday, March 29, 2012
Monica Karo has been tapped to replace Andrew McLean as CEO ...
- Global Drive: Omnicom, McCann Jointly Win Major Chevrolet Account
MediaDailyNews, Steve McClellan - Tuesday, March 27, 2012
In a move that is considered unprecedented, General Motors confirmed that ...
- MEC Keeps $100 Million Activision Foreign Biz
MediaDailyNews, Steve McClellan - Tuesday, March 27, 2012
The UK banking services company Monitise plc has acquired the US compa ...
- Pahade Takes Initiative, Former Publicis, WPP Digital Star Succeeds Spengler
MediaDailyNews, Steve McClellan - Monday, March 26, 2012
Nick Pahade, a former top digital media executive at Publicis and WP ...
- Fuseideas Wins $13 Mil Bermuda Tourism Account
MediaDailyNews, Steve McClellan - Friday, March 23, 2012
Boston-based full-service ad shop Fuseideas has been appointed North American agency ...
- MDC's Doft: Better Metrics Gives Smaller Shops More Power
MediaDailyNews, Steve McClellan - Friday, March 23, 2012
For the last 10 or 15 years the media agency business h ...
- Mindshare Taps Brooks As Global Marketing Director
MediaDailyNews, Steve McClellan - Friday, March 23, 2012
Mindshare Worldwide has appointed Greg Brooks to the new role of glob ...
- Marketers Can Capitalize On Women's Social Media Engagement
Online Media Daily, Steve McClellan - Friday, March 23, 2012
Among younger women ages 18 to 29, nearly two-thirds check social med ...
- SAI Repositions Trollbeads Ad, Marketing Strategy
MediaDailyNews, Steve McClellan - Thursday, March 22, 2012
Trollbeads, the Copenhagen-based company, is considered to be one of the leadi ...
- WFA: End Secrecy Surrounding Agency Media Rebates
MediaDailyNews, Steve McClellan - Wednesday, March 21, 2012
A new survey by The World Federation of Advertisers indicates that med ...
- Tryon Joins UM North America
MediaDailyNews, Steve McClellan - Wednesday, March 21, 2012
Cassandra Tryon has joined the UM North America team as SVP, managi ...
- Gyro Names Hays Search Director
Online Media Daily, Steve McClellan - Wednesday, March 21, 2012
Ad shop Gyro has appointed Ethan Hays as search director. ...
- Banyan Branch Launches Media-Buying Unit
Online Media Daily, Steve McClellan - Wednesday, March 21, 2012
Banyan Branch, which bills itself as a full-service social media agency, ju ...
- MDC Acquires TargetCast, Forms Maxxcom Global Media
MediaDailyNews, Steve McClellan - Tuesday, March 20, 2012
MDC Partners has purchased TargetCast TCM, a New York independent media agen ...
- Lux To SVP, MD At Spark
MediaDailyNews, Steve McClellan - Tuesday, March 20, 2012
Brent Lux has been appointed senior vice president/managing director of media sh ...
- IPG: Mobile Key To Agency Growth
Online Media Daily, Steve McClellan - Tuesday, March 20, 2012
New research from Ernst & Young indicates that 88% of TV viewe ...
- MEC Taps Schwartz For Engagement Planning
MediaDailyNews, Steve McClellan - Monday, March 19, 2012
MEC has hired Scott Schwartz as senior partner, engagement planning. ...
- Jarvie Expands MediaCom COO Role
MediaDailyNews, Steve McClellan - Monday, March 19, 2012
Euan Jarvie, COO MediaCom U.S., is shifting to a similar role f ...
- Mediahub Wins NatGeo Assignment
MediaDailyNews, Steve McClellan - Monday, March 19, 2012
The National Geographic Channels has awarded its U.S. media account to Mediahu ...
- Resolution Social Launches, Optimizes Social Media Marketing
Online Media Daily, Steve McClellan - Monday, March 19, 2012
Prompted by technology platform partners and clients, as well as a marketpla ...
- OMD's Lux Joins SMG's Spark
Raw, Steve McClellan - Tuesday, March 20, 2012
Brent Lux has been appointed senior vice president/managing director of media sh ...