- Toshiba Lights Up Shelton With Marketing Account
MediaDailyNews, Steve McClellan - Friday, March 16, 2012
Toshiba International Corp., a Houston-based unit that is part of Japan's glob ...
- Company Reputation Translates Into Stock Value
MediaDailyNews, Steve McClellan - Friday, March 16, 2012
In the social media age, where word of a company can spre ...
- MediaCom's U.S. COO Jarvie Shifts To New EMEA Role
Raw, Steve McClellan - Monday, March 19, 2012
Euan Jarvie, COO MediaCom U.S. is shifting to a similar role f ...
- Mindshare Wins RAC Media Duties
MediaDailyNews, Steve McClellan - Thursday, March 15, 2012
Mindshare, the global media services network, has been awarded media responsibilities f ...
- Global Ad Budgets Shift To Emerging Markets
MediaDailyNews, Steve McClellan - Wednesday, March 14, 2012
Global marketing budgets are shifting to emerging markets. The World Federation ...
- Carat Downgrades 2012 For U.S., Maintains Global Outlook
MediaDailyNews, Steve McClellan - Thursday, March 15, 2012
Aegis Group media shop Carat issued a revised 2012 ad spending grow ...
- Revenue, Profit Soar At Aegis
MediaDailyNews, Steve McClellan - Thursday, March 15, 2012
Media agency holding company Aegis Group reported 2011 revenue of nearly $1 ...
- 4As Holds PR Conference To Address Changing Demands
MediaDailyNews, Steve McClellan - Wednesday, March 14, 2012
Next month (April 25-27), the American Association of Advertising Agencies is holdi ...
- WPP's Mindshare Wins Rent-A-Center Media Duties After Review
Raw, Steve McClellan - Thursday, March 15, 2012
Media shop Mindshare, a unit of WPP's GroupM has been awarded med ...
- Boothe Named CEO Spark Communications, Tasked With Creating Third Agency Net
MediaDailyNews, Steve McClellan - Tuesday, March 13, 2012
Chris Boothe, the new CEO at Spark Communications, a unit of Public ...
- Zenith Ups Ad Forecast 3.6%, Global Spend To Rise 4.8%
MediaDailyNews, Steve McClellan - Wednesday, March 14, 2012
Given gradually improving economic indicators, media shop Zenith Optimedia has revised i ...
- Meeks Tapped As VP, Prophesee
Online Media Daily, Steve McClellan - Tuesday, March 13, 2012
Media shop Initiative, a unit of IPG Mediabrands, has hired Matthew Mee ...
- Horizon Uses 'Low Power' To Empower Creative Testing Lab
MediaDailyNews, Steve McClellan - Monday, March 12, 2012
Horizon Media, the New York-based independent media shop, said today it w ...
- Omnicom Debuts Sparks & Honey
MediaDailyNews, Steve McClellan - Monday, March 12, 2012
Omnicom Group’s Diversified Agency Services division has launched a new cultural trendspotti ...
- Publicis, FTO Invest $400M In Digital Startups
Online Media Daily, Steve McClellan - Monday, March 12, 2012
Paris-based ad holding company Publicis Groupe and one of its clients, Fran ...
- King To Direct MEC Digital Analytics
Online Media Daily, Steve McClellan - Monday, March 12, 2012
WPP media shop MEC has hired Sharona Sankar-King as partner and direct ...
- Halo Strategy Unit Gets New Name, Branding Makeover
MediaDailyNews, Steve McClellan - Friday, March 9, 2012
In a bid to better guide clients through the increasingly complex a ...
- MEC Forecast: Emerging Markets Grab Brand Attention, Health Apps Key
MediaDailyNews, Steve McClellan - Friday, March 9, 2012
Fewer cash payments and more haggling over transactions are among the b ...
- Horizon Media Partners With WNCE-TV For New "Proving Ground"
Raw, Steve McClellan - Monday, March 12, 2012
Horizon Media, the New York-based independent media shop said today it w ...
- Former Posterscope Execs Arraigned On Fraud Charges
MediaDailyNews, Steve McClellan - Thursday, March 8, 2012
Former Posterscope executives Todd Hansen and James Buckley were arraigned this we ...
- DDB Moves Global Creative Center, CCO To China
MediaDailyNews, Steve McClellan - Thursday, March 8, 2012
In a move that speaks volumes about how the economic, marketing a ...
- Sue Simmons Will Be a Standout Wherever She Lands Next
TVBlog, Steve McClellan - Friday, March 9, 2012
This week was a bit sad for New Yorkers who found o ...
- ANA Slams 'Today' Carnival Ad Placement
MediaDailyNews, Steve McClellan - Wednesday, March 7, 2012
Bill Duggan, group EVP at the Association of National Advertisers, has tak ...
- PWW Names Atchison CEO, Absorbs ZAAZ
Online Media Daily, Steve McClellan - Wednesday, March 7, 2012
WPP is bulking up its Possible Worldwide digital agency with the additi ...
- UM Revamps U.S. Management, Cohen Named Chief Media Officer
MediaDailyNews, Steve McClellan - Tuesday, March 6, 2012
IPG's UM confirmed a restructuring at its U.S. management team. David Coh ...
- IPG Acquires Frukt, Adds It To Octagon Unit
MediaDailyNews, Steve McClellan - Tuesday, March 6, 2012
The Interpublic Group of Companies has acquired Frukt Communications, the London-based music-focus ...
- Mindshare Launches Culture Vulture Reports, Debut Studies GenY
MediaDailyNews, Steve McClellan - Tuesday, March 6, 2012
WPP's Mindshare is ramping up its trend-spotting efforts with a series ...
- Byrne Elected Chairman Of The Reisenbach Foundation
Raw, Steve McClellan - Wednesday, March 7, 2012
Media industry veteran Gerry Byrne has been elected the next chairman ...
- Turf Wars Between Agencies Anger Marketers, Impact Shopping Experience
MediaDailyNews, Steve McClellan - Monday, March 5, 2012
While turf battles between agencies working on the same account aren't ne ...
- We Are Social Opens NY Outpost
Online Media Daily, Steve McClellan - Monday, March 5, 2012
Many agencies in the U.S. -- creative, media, digital, PR -- ha ...