• by Steve McClellan , March 12, 2012

Horizon Media, the New York-based independent media shop said today it was launching a new research effort called the “Horizon Proving Ground” in partnership with WNCE-TV an independent TV station in Saratoga Springs-Glen Falls, New York.

The agency said the “Horizon Proving Ground” would provide a testing facility for new technologies, consumer and social media sentiment as well as channel planning and engagement theories for Horizon and its clients. 

“In today’s rapidly changing media world, the opportunities to create connections between brands and consumers are limitless,” stated Bill Koenigsberg, ceo, Horizon Media.  “With the ‘Horizon Proving Ground’ we have a unique opportunity to test and pursue creative and theoretical strategies.”