- Music Festivals Solid Venue For Brand Marketing
MediaDailyNews, Steve McClellan - Thursday, May 31, 2012
New research from Havas concludes that sponsor awareness and recall among mus ...
- Sorrell's WPP Pay Package Under Fire
MediaDailyNews, Steve McClellan - Wednesday, May 30, 2012
Is Sir Martin Sorrell worth the big raise he received in 201 ...
- OMG's Annalect Names Nielsen Vet Meyer To U.S. Director, Research
MediaDailyNews, Steve McClellan - Wednesday, May 30, 2012
Annalect Group, the data and analytics division of Omnicom Media Group, h ...
- Omnicom Shareholders Reject NYC's Diversity Proposal
MediaDailyNews, Steve McClellan - Tuesday, May 29, 2012
Omnicom shareholders voted against a proposal from the Office of the Comptroll ...
- Kinetic Scores 'Positive' Results WIth NFC-Enabled Outdoor Ads
MediaDailyNews, Steve McClellan - Tuesday, May 29, 2012
WPP out-of-home ad shop Kinetic and OOH vendor JCDecaux revealed results ...
- Unilever Retains Mindshare For Media-Buying Duties
MediaDailyNews, Steve McClellan - Friday, May 25, 2012
Unilever will keep WPP's Mindshare as its media-buying agency in the U.S ...
- IPG Shareholders Keep Roth, Exec Compensation In Place
MediaDailyNews, Steve McClellan - Friday, May 25, 2012
Interpublic shareholders met Thursday in New York and voted overwhelmingly to re-ele ...
- Ad Diversity Challenged In New Ad, 'Pitch'
MediaDailyNews, Steve McClellan - Friday, May 25, 2012
AMC and multicultural shop Muse Communications are about to turn up t ...
- Hess Heads Spark's Human Intelligence, Research
MediaDailyNews, Steve McClellan - Thursday, May 24, 2012
Spark, a unit of Publicis Groupe's Starcom MediaVest Group, has hired Sco ...
- Wake Up! Select Comfort Puts Mattress Account In Review
MediaDailyNews, Steve McClellan - Thursday, May 24, 2012
Select Comfort Corp., marketer of Sleep Number brand mattresses and related beddi ...
- Initiative Splits Innovations, Digital Units, Rosner To Run Innovations
MediaDailyNews, Steve McClellan - Wednesday, May 23, 2012
Nearly a year after combining the operations, media shop Initiative is n ...
- WAS Steers Jaguar Social Media Account
Online Media Daily, Steve McClellan - Wednesday, May 23, 2012
Social media agency We Are Social has been appointed by iconic c ...
- MEC Debuts Analytics Tool To Optimize Media Sales
MediaDailyNews, Steve McClellan - Tuesday, May 22, 2012
MEC North America is rolling out a new ROI analytics tool, dubb ...
- WPP's Request To Dismiss SOX Suit Denied
MediaDailyNews, Steve McClellan - Tuesday, May 22, 2012
A New York District Court judge has denied a request by W ...
- Xaxis Kicks Off In Canada
Online Media Daily, Steve McClellan - Tuesday, May 22, 2012
Xaxis, the GroupM demand-side digital ad-buying platform, has launched in Canada. ...
- WAS Wins Jaguar's Social Media Account
Raw, Steve McClellan - Wednesday, May 23, 2012
Social media agency We Are Social (WAS) has been appointed by icon ...
- ANA: Advertisers Need Brand-Specific Ratings, Not C7
MediaDailyNews, Steve McClellan - Monday, May 21, 2012
Some of the networks took advantage of upfront week to push f ...
- Ogilvy's Next 'Frontier': Buys Stake In Myanmar Agency
MediaDailyNews, Steve McClellan - Monday, May 21, 2012
Calling it Asia's "newest frontier," WPP ad shop Ogilvy & Mather h ...
- Mediabrands To Debut BPN, Third Agency Network
MediaDailyNews, Steve McClellan - Friday, May 18, 2012
Mediabrands is preparing to launch its third agency network this summer. T ...
- WPP's Possible Buys Big Stake In Russia's Grape Agency
Online Media Daily, Steve McClellan - Friday, May 18, 2012
WPP's Possible Worldwide has bought a majority stake in Grape, a Russi ...
- GM Dumps Facebook, But Social Media Remains Agency Prize
Online Media Daily, Steve McClellan - Friday, May 18, 2012
Is there more to General Motors' decision earlier this week to pu ...
- Upfront: CW Adds 50 Hours Of Shows, New Digital Studio
MediaDailyNews, Steve McClellan - Thursday, May 17, 2012
The CW adds 50 hours of programming to its lineup of show ...
- Mindshare Shuffles Executive Deck, Doyle To Agency President
MediaDailyNews, Steve McClellan - Thursday, May 17, 2012
WPP's Mindshare is making several senior-level management moves, including naming former M ...
- USA Reveals Move Into Reality, Original Comedy At 'Suitless' Upfront
MediaDailyNews, Steve McClellan - Thursday, May 17, 2012
USA Network is making a push into original comedy after acquiring off-netwo ...
- WPP Moves Kelly To Executive Director, Global Client Leadership
MediaDailyNews, Steve McClellan - Friday, May 18, 2012
WPP's Mindshare has promoted Dervilla Kelly to Executive Director, Global Client Leadershi ...
- Turner Sees Cable Nets As 'Video Destinations,' Continues 'Cougar'
MediaDailyNews, Steve McClellan - Wednesday, May 16, 2012
Don't think of TBS and TNT as TV networks -- think ...
- Criminal Trial For Posterscope Execs Set For July
MediaDailyNews, Steve McClellan - Wednesday, May 16, 2012
New York District Court Judge Jed S. Rakoff has ordered the crimin ...
- Upfront: ESPN Launches Documentaries, Expands X Games, Radio Apps
MediaDailyNews, Steve McClellan - Tuesday, May 15, 2012
Already one of the more ubiquitous brands in the multiscreen media landscap ...
- Networked Insights Supplies TV Data To Magna Clients
MediaDailyNews, Steve McClellan - Tuesday, May 15, 2012
IPG's MagnaGlobal has struck a deal with Networked Insights to provide t ...
- Telemundo Ups Original Shows, Olympic Coverage
MediaDailyNews, Steve McClellan - Monday, May 14, 2012
Telemundo, the Comcast-owned Spanish-language media company, is boosting its original program producti ...