- CPG Marketers Need Better Shopper Strategies
MediaDailyNews, Steve McClellan - Friday, February 10, 2012
A new study from Booz & Company indicates that many consumer goo ...
- Avis Selects Publicis Groupe's Spark For Media Duties
Raw, Steve McClellan - Monday, February 13, 2012
Car rental company Avis has awarded its media assignment to Spark Communication ...
- Interpublic Wins Reckitt Benckiser's German Media Duties
MediaDailyNews, Steve McClellan - Thursday, February 9, 2012
Consumer goods giant Reckitt Benckiser has appointed Interpublic Group's Initiative its le ...
- PHD Wins VMware Media Duties
MediaDailyNews, Steve McClellan - Wednesday, February 8, 2012
Omnicom's PHD has been awarded the global media assignment for the fast-growi ...
- Accused Agency Defrauder Plea Bargains To Avoid Trial
MediaDailyNews, Steve McClellan - Wednesday, February 8, 2012
A trial date for Gilbert Solnin, who was arrested last year a ...
- Many Marketers Need An Image, Reputation Makeover
MediaDailyNews, Steve McClellan - Tuesday, February 7, 2012
At a time when consumers are demanding more transparency from companies ...
- MediaCom Gets The 'Works,' Subway Consolidates Digital
MediaDailyNews, Steve McClellan - Monday, February 6, 2012
MediaCom's Subway restaurant media account just got a little heftier. The W ...
- TiVo Names Dorito's 'Friend' Most Engaging Bowl Spot
MediaDailyNews, Steve McClellan - Monday, February 6, 2012
TiVo has declared Dorito's "Man's Best Friend" Super Bowl ad the mo ...
- Millward Brown: Driving Brand Loyalty Via Ad Emotions
MediaDailyNews, Steve McClellan - Friday, February 3, 2012
WPP's Millward Brown is adding facial recognition technology to its commercial testi ...
- Internet Growth, e-Commerce Expands Globally
Online Media Daily, Steve McClellan - Monday, February 6, 2012
Interest in Facebook's pending IPO is huge -- and for good reaso ...
- 3 W+K Ads Earn Most-Awarded Status
MediaDailyNews, Steve McClellan - Thursday, February 2, 2012
Three of the six most-awarded TV commercials in the world last ye ...
- FSIs Challenged By Digital Coupons
MediaDailyNews, Steve McClellan - Thursday, February 2, 2012
Kantar reported that digital coupon distribution was up just over 12% ...
- Kraft Restructures Corporate Media, Stewart Out
MediaDailyNews, Steve McClellan - Wednesday, February 1, 2012
Veteran marketer and agency executive Mark Stewart, currently vice president global med ...
- WPP Opens New 'Store,' Pitches 'Shopper Marketing'
MediaDailyNews, Steve McClellan - Wednesday, February 1, 2012
WPP has launched a new shopper marketing initiative, The Shopper Marketing Stor ...
- Gunn Report: Wieden + Kennedy Cleans Up, Sets Record
Raw, Steve McClellan - Thursday, February 2, 2012
Three of the six most awarded TV commercials in the world la ...
- Brands Must Empower Consumers Or Risk Alienation
MediaDailyNews, Steve McClellan - Tuesday, January 31, 2012
Consumer empowerment poses several marketing challenges for brands and agencies, not t ...
- McCann Human Care Earns AOR Assignment For Merck
MediaDailyNews, Steve McClellan - Tuesday, January 31, 2012
McCann HumanCare, part of Interpublic Group's McCann-Erickson, has been awarded its fir ...
- Aegis Purchases Stake In Upper Storey
MediaDailyNews, Steve McClellan - Monday, January 30, 2012
London-based Aegis Group has acquired a minority stake in The Upper Store ...
- Pac-12 Aligns Digital Nets With TV, Aufhauser Named Digital GM
MediaDailyNews, Steve McClellan - Monday, January 30, 2012
Pac-12 Enterprises has hired David Aufhauser as vice president and general manag ...
- OMD's Gunn Orchestrates Levi's Global Digital Shift
MediaDailyNews, Steve McClellan - Friday, January 27, 2012
At a time when the client is shifting its consumer-marketing strategy fr ...
- Proctor Moves From Mindshare To GroupM President
MediaDailyNews, Steve McClellan - Thursday, January 26, 2012
Dominic Proctor, the longtime CEO of Mindshare Worldwide, has been named preside ...
- Aetna Juggles Media Planning, Digital Reviews
MediaDailyNews, Steve McClellan - Wednesday, January 25, 2012
Aetna, the health-care insurer, is conducting several agency reviews, the client h ...
- Mindshare Worldwide's Proctor Promoted To President GroupM; Nick Emery Succeeds Him At Mindshare
Raw, Steve McClellan - Thursday, January 26, 2012
Dominic Proctor, the longtime CEO of Mindshare Worldwide, has been named Preside ...
- Carat To Steer $3B GM Media, Digital: Global Savvy Was KeyTo Win
MediaDailyNews, Steve McClellan - Tuesday, January 24, 2012
General Motors has awarded its global media operations account to Carat, pa ...
- WPP Buys Turkish Digital Agency, H&K Ups PBN Stake
Online Media Daily, Steve McClellan - Tuesday, January 24, 2012
WPP continues to purchase agencies in a buying spree that totals near ...
- Ensemble Nabs Deckelbaum To Head Branded Content, Strengthen Creative Ties
MediaDailyNews, Steve McClellan - Monday, January 23, 2012
Ensemble, the Interpublic branded entertainment firm, continues to expand with the appointme ...
- GM Selects Carat For Media
Raw, Steve McClellan - Tuesday, January 24, 2012
Genneral Motors has awarded its global media operations account toCarat, part ...
- Madison Avenue Turns Acquisitive, Holding Cos. Kick Off Buying Spree
MediaDailyNews, Steve McClellan - Friday, January 20, 2012
The agency holding companies have kicked off the New Year with ...
- Manhattan DA Investigates Death Of Y&R's Hart
MediaDailyNews, Steve McClellan - Friday, January 20, 2012
A criminal investigation has been launched by the Manhattan District Attorney's offi ...
- Havas' AIS New York Taps David Shavrick as ECD
Raw, Steve McClellan - Monday, January 23, 2012
Havas Digital shop Archibald Ingall Stretton New York has hired industry veter ...