- WPP's MediaCom Raids Havas' Savic To Serve As U.S. CEO
MediaDailyNews, Steve McClellan - Thursday, January 19, 2012
Media agency veteran Sasha Savic has been named CEO of WPP's MediaC ...
- KSL Media Dogs PetSmart Account; Ad Spend Pegged Near $80M
MediaDailyNews, Steve McClellan - Thursday, January 19, 2012
PetSmart, the pet supply retail chain, has awarded its media agency assignme ...
- UK: Trad Media Spend Dips, Online Ads Favored
MediaDailyNews, Steve McClellan - Thursday, January 19, 2012
In the UK, optimism is falling among business executives, since marketing budge ...
- Initiative Wins Another: Roadside Attractions For Media, Digital Marketing
MediaDailyNews, Steve McClellan - Wednesday, January 18, 2012
Initiative, the Interpublic Group media agency, has been awarded media planning ...
- Slingshot Wins $20M Texas Ad Account
MediaDailyNews, Steve McClellan - Wednesday, January 18, 2012
The State of Texas has awarded its tourism advertising account to Dallas-bas ...
- Havas Media's Savic to WPP's MediaCom as U.S. CEO
Raw, Steve McClellan - Thursday, January 19, 2012
Media agency veteran Sasha Savic, has been named CEO of WPP's MediaC ...
- PetSmart Media Assignment Goes to KSL After A Review
Raw, Steve McClellan - Thursday, January 19, 2012
PetSmart, the pet supply retail chain has awarded its media agency assignme ...
- Media Shop Creates Marketing Post, Palmer Names Cheil's Boak CMO
MediaDailyNews, Steve McClellan - Tuesday, January 17, 2012
New York-based media agency RJ Palmer has hired Chris Boak as i ...
- Hungry Girl Co-Stars In New Starkist Campaign
MediaDailyNews, Steve McClellan - Tuesday, January 17, 2012
Charlie the Tuna, the 50-year-old TV advertising icon, is getting a co-st ...
- Four Seasons Opens Global Review, Launches New Site
MediaDailyNews, Steve McClellan - Monday, January 16, 2012
Four Seasons Hotels and Resorts is conducting a global review of i ...
- Sprint Pulls Media From Mindshare: Reunited With Digital, Creative 'Team' At Publicis
MediaDailyNews, Steve McClellan - Friday, January 13, 2012
Another shoe has dropped in Sprint's ongoing assessment of its agency roste ...
- More Marketers Turning To Search Specialty Shops, Majority Still Use Full-Service Media Agencies
Online Media Daily, Steve McClellan - Monday, January 16, 2012
Marketers are turning to specialist agencies for their online search marketing effort ...
- Gusher: Shell Puts Global Media In Review, Spends $250M In Ads
MediaDailyNews, Steve McClellan - Thursday, January 12, 2012
Oil and energy giant Shell is reviewing its global media agency assignmen ...
- [X+1] Adds Another, Modem Vet Massey Reunites With Nardone
Online Media Daily, Steve McClellan - Thursday, January 12, 2012
Former JWT' CFRO Peter Massey has joined digital marketing platform provider [X+ ...
- Sprint Shifts Traditional Media Chores To Publicis Groupe
Raw, Steve McClellan - Friday, January 13, 2012
Another shoe has dropped in Sprint's ongoing assessment of its agency roste ...
- Former Media Buying Biggie Cella Turns Media Seller, Joins Pac-12
MediaDailyNews, Steve McClellan - Wednesday, January 11, 2012
Longtime agency and network TV sales veteran Bill Cella has joined colle ...
- Cowdell Sees Challenge In R2C, Shop Gets Big-League Expertise
MediaDailyNews, Steve McClellan - Wednesday, January 11, 2012
Given the changing nature of its client base, R2C Group, the Portlan ...
- Shell Launches Global Media Review
Raw, Steve McClellan - Thursday, January 12, 2012
Oil and energy giant Shell has launched a global media review, t ...
- Cowdell Exits GroupM, Heads West To R2C
MediaDailyNews, Steve McClellan - Tuesday, January 10, 2012
Phil Cowdell, North American Chairman at GroupM's Mindshare, is leaving the compa ...
- Grates Joins WCGC, Launches Corporate Practice
MediaDailyNews, Steve McClellan - Tuesday, January 10, 2012
Gary Grates, the former head of North American corporate communications at Gener ...
- Former IPG Media Executive Bill Cella Joins Pac-12 Enterprises and Networks
Raw, Steve McClellan - Wednesday, January 11, 2012
Long-time agency and network veteran Bill Cella has joined college football's Pac- ...
- Holding Company: GroupM
Media Magazine, Steve McClellan - Tuesday, January 10, 2012
MEDIA has selected WPP's GroupM as its Holding Company of the Yea ...
- TD Ameritrade Revamps Image With Matt Damon
MediaDailyNews, Steve McClellan - Monday, January 9, 2012
TD Ameritrade is trading in its longtime ad campaign featuring actor S ...
- Corbis Acquires NMA, Expands Global Brand Marketing
MediaDailyNews, Steve McClellan - Monday, January 9, 2012
Bill Gates' digital media company Corbis has acquired Norm Marshall & Associat ...
- Mindshare's Cowdell Leaving For DR Shop R2C Group
Raw, Steve McClellan - Tuesday, January 10, 2012
Phil Cowdell, North American Chairman at GroupM's Mindshare is leaving the compa ...
- Despite 'Uncertainties' Publicis' Levy Plans 5% Growth
MediaDailyNews, Steve McClellan - Friday, January 6, 2012
Publicis Group CEO Maurice Levy confirmed last week that some clients c ...
- Turnaround: MediaVest Ups Merrifield To Pres, Video Investment
MediaDailyNews, Steve McClellan - Friday, January 6, 2012
Publicis Groupe's MediaVest has promoted Christine Merrifield to president, video investment a ...
- DDB Loses PR Pros: Sloan Forms Shop, Delanghe Heads to MDC
MediaDailyNews, Steve McClellan - Friday, January 6, 2012
There are changes afoot within the top PR ranks at two agen ...
- Media Maneuvers: New Ownership Brings Analytics To RJP, Barter Ad Biz To MDC
MediaDailyNews, Steve McClellan - Thursday, January 5, 2012
RJ Palmer (RJP) the New York-based media shop, is starting the N ...
- RJ Palmer Is Independent No More, MDC Gobbles NYC Shop In Bid To Bulk Up Its Media Billings
MediaDailyNews, Steve McClellan - Wednesday, January 4, 2012
RJ Palmer, one of the largest independent media services shops in t ...