• by Steve McClellan  @mp_mcclellan, January 19, 2012

Media agency veteran Sasha Savic, has been named CEO of WPP's MediaCom USA, a new position.

 Savic will report to MediaCom North America CEO Harvey Goldhersz, who also serves as Vice Chairman, Worldwide Chief Operating Officer of MediaCom Worldwide. 

 Savic joins MediaCom from Havas Media Group where he was chief operating officer. 

 “Ever since I became CEO of MediaCom North America a year ago, I knew I wanted to name a CEO for our U.S. operations,” Goldhersz said in making the announcement.

 Goldhersz stated,  " Sasha is a strategic thinker and innovator with exactly the kind of extensive media agency credentials that MediaCom needs to lead our U.S. operation as we plan for 2012 and beyond.”

 Savic will officially join the agency and begin work in early spring.

 As head of MediaCom USA, Savic will be responsible for the overall product, management and operation of all MediaCom activities in four U.S. cities, overseeing an agency with an estimated 700 employees and $6.4 billion in billings, according to RECMA.  He will be based in the agency’s New York office.