Long-time agency and network veteran Bill Cella has joined college football's Pac-12 Enterprises and Pac-12 Networks as chief revenue officer.
Cella was the founding CEO of Magna Global when the Interpublic Group of Companies
formed the unit over a decade ago provide market intelligence and negotiating services for IPG's media shops. Prior to that he was the top media buyer and negotiator at IPG's McCann Erickson. Earlier
he was on the sales side, most notably at ABC Television Network.
After leaving Magna a few years ago, Cella set up a media consultantcy.
The Pac-12 is building a media and content company to support and drive revenue for the conference that will include multiple TV and
online networks and is drawing up plans for international expansion including initial steps to penetrate the Chinese media landscape.
advertisement
advertisement