- UM Custom Content Uses AMP To Prove Brand Effectiveness
MediaDailyNews, Steve McClellan - Tuesday, April 30, 2013
After months of working on the effort, UM's Custom Content division h ...
- Adland Chiefs Earn Major Dollars, Nadal Drops From No. 1 Spot
MediaDailyNews, Steve McClellan - Tuesday, April 30, 2013
In 2011, Miles Nadal, founding CEO of MDC Partners, was the highest-pa ...
- 360i's Cool Win: Ben & Jerry's Digital Account
Online Media Daily, Steve McClellan - Tuesday, April 30, 2013
Ice cream marketer Ben & Jerry's, acquired by Unilever a few yea ...
- Clean Shave: Grey Wins Gillette's Global Ad Business
MediaDailyNews, Steve McClellan - Monday, April 29, 2013
WPP ad shop Grey has been awarded lead global creative advertising responsibiliti ...
- Integrating Marketing Key, Yet Challenges Remain
MediaDailyNews, Steve McClellan - Monday, April 29, 2013
Integrated marketing communications is easier said than done -- and marketers fa ...
- WPP Revs Rise 4%, New Biz Nets $1.5B
MediaDailyNews, Steve McClellan - Friday, April 26, 2013
WPP reported revenues for the first quarter of more than $3.9 billio ...
- Pitch King: Omnicom Tops RECMA Media Performance Rankings
MediaDailyNews, Steve McClellan - Friday, April 26, 2013
Omnicom's OMD is top-ranked in RECMA's just-issued "Compitches 2012" report, which assess ...
- Forecasters Downgrade 2013 Ad Outlook: Remain Bullish On Future, Especially For Digital, TV
MediaDailyNews, Joe Mandese, Steve McClellan - Monday, April 29, 2013
Just as planning -- and some buying -- begins in earnest f ...
- ZO Revises Downward Its 2013 Global Ad Growth Forecast
Raw, Steve McClellan - Monday, April 29, 2013
ZenithOptimedia revised its 2013 global ad spending forecast Monday, predicting that expenditur ...
- Slight Uptick Projected For 2013 U.S. Advertising
MediaDailyNews, Steve McClellan - Friday, April 26, 2013
U.S. advertising is projected to grow 1.2% for 2013, with total med ...
- MDC Partners Upbeat About Business, Records 13.6% Rev Gain
MediaDailyNews, Steve McClellan - Thursday, April 25, 2013
MDC Partners reported a 13.6% gain in revenue for the first quart ...
- Mobile Soars, But Future Appears Multiscreen
Online Media Daily, Steve McClellan - Thursday, April 25, 2013
It's a mobile, social and visual media world, and marketers better ada ...
- Big Fuel Taps FitzGerald As Head Of Network Services
MediaDailyNews, Steve McClellan - Wednesday, April 24, 2013
Big Fuel, an agency within Publicis Groupe's Starcom MediaVest Group, has appoint ...
- VW Utilizes DirecTV's Addressable Ad Platform
MediaDailyNews, Steve McClellan - Wednesday, April 24, 2013
For the first time, Volkswagen of America is testing the addressable advertisi ...
- Gyro Adds 2 Execs
MediaDailyNews, Steve McClellan - Wednesday, April 24, 2013
Ad shop Gyro has appointed two new executives at its San Francis ...
- BPN Wins Media Duties For Hillshire Brands
MediaDailyNews, Steve McClellan - Wednesday, April 24, 2013
Mediabrands agency BPN has been awarded media planning and buying duties f ...
- AMC Evolves TV Brand By Adding Original Series
MediaDailyNews, Steve McClellan - Wednesday, April 24, 2013
AMC has embarked on a mission to "elevate and supplement" the channel ...
- Terkelsen Retools MediaVest, Cites Wins, Innovations
MediaDailyNews, Steve McClellan - Tuesday, April 23, 2013
When Brian Terkelsen took over the CEO reins at MediaVest USA, ...
- Starcom MediaVest Group, ShareThis Expand Metrics Partnership
Online Media Daily, Steve McClellan - Wednesday, April 24, 2013
Starcom MediaVest Group will integrate a ShareThis engagement measurement known as S ...
- Mediabrands' BPN Wins Hillshire Brands Media Assignment
Raw, Steve McClellan - Wednesday, April 24, 2013
Mediabrands agency BPN has been awarded media planning and buying duties f ...
- MEC Retains Mitsubishi Australia Media Biz
MediaDailyNews, Steve McClellan - Monday, April 22, 2013
WPP's MEC has retained the Mitsubishi Motors Australia media account following ...
- TWC Launches STEM Campaign To Promote Science, Tech
MediaDailyNews, Steve McClellan - Monday, April 22, 2013
Time Warner Cable has launched a new segment of its $100 milli ...
- Morgans Hotel Taps Firstborn For Digital Strategy, Content
Online Media Daily, Steve McClellan - Monday, April 22, 2013
Morgans Hotel Group has tapped New York-based digital creative agency Firstborn f ...
- Richman: C7 An Unnecessary 'Baby Step'
Show Daily, Steve McClellan - Tuesday, April 23, 2013
Starcom's Amanda Richman says moving to C7 from C3 would be ...
- Lowenthal: C7 A Play To "Fix Something That Is Broken"
Show Daily, Steve McClellan - Tuesday, April 23, 2013
Media Kitchen's Barry Lowenthal: C7 is the networks' play to "fix somethi ...
- Geraci On Paying For Pod Position
Show Daily, Steve McClellan - Tuesday, April 23, 2013
"There are too many commercials on TV," says OMD's Chris Geraci. Th ...
- IPG's Roth Optimistic About 2013 Performance
MediaDailyNews, Steve McClellan - Friday, April 19, 2013
Interpublic reported a 2.4% increase in revenue for the first quarter ...
- MRM Ups Jacobs To Global CTO
MediaDailyNews, Steve McClellan - Friday, April 19, 2013
Andy Jacobs has been promoted to global chief technology officer and direct ...
- Macdonald Promoted To President, McCann New York
MediaDailyNews, Steve McClellan - Thursday, April 18, 2013
CEO of McCann Worldgroup confirmed a series of top-level executive shifts, includi ...
- Omnicom Q1: Small Rev Uptick, Media Organic Growth Rises 6%
MediaDailyNews, Steve McClellan - Thursday, April 18, 2013
Omnicom Group reported roughly flat net income for the first quarter ...