• by Steve McClellan , Staff Writer @mp_mcclellan, April 23, 2013

Starcom’s Amanda Richman says moving to C7 from C3 would be a “baby step” that doesn’t provide a lot of additional insight to TV ratings. 

The better move, she said at the MediaPost OutFront—focus on brand specific ratings. 

Also Richman said, don’t let evolving metrics slow the development of the digital video market. A lot of hand wringing over online metrics earlier resulted in advertisers not “following consumers fast enough” to the medium.