Commentary
Geraci On Paying For Pod Position
- by Steve McClellan , Staff Writer @mp_mcclellan, April 23, 2013
“There are too many commercials on TV,” says OMD’s Chris Geraci.
That makes pod position a critical issue. Geraci believes paying for better pod positions would need to be “considered” particularly if the measurement standard moves to brand specific ratings.
Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). You can reach Steve at mcclellan@mediapost.com.
