- JWT Confirms Launch Of Digital Network Mirum
MAD, Steve McClellan - Friday, January 30, 2015
Digitaria co-founder and CEO Dan Khabie has been appointed global and Nor ...
- Dentsu Aegis Creates U.S. CEO Role, Appoints Rob Horler To Fill It
MAD, Steve McClellan - Thursday, January 29, 2015
Horler has been CEO of Dentsu Aegis Network Northern Europe, and tho ...
- Mindgruve Taps Mike Hodges For President's Role
MAD, Steve McClellan - Thursday, January 29, 2015
Previously Hodges was President of The San Diego Union-Tribune, where he ...
- Unilever Selects Omnicom's PHD, Resolution Media For Global Search Duties
MAD, Steve McClellan - Thursday, January 29, 2015
The consumer goods giant conducted a separate review for SEO and S ...
- Mechanica Launches Experiential Practice, Hires Bill Goff To Run It
MAD, Steve McClellan - Wednesday, January 28, 2015
The Newburyport, MA-based agency calls its new offering the Brand Experience Strate ...
- Mark Read To Take CEO Reins At Wunderman
MAD, Steve McClellan - Tuesday, January 27, 2015
Read will retain his duties as CEO of WPP Digital. He w ...
- Steve Orenstein Named Mistress COO
MAD, Steve McClellan - Tuesday, January 27, 2015
The appointment comes amid significant expansion at the five year old independe ...
- AT&T Taps Fluent For Millennial Marketing Projects
MAD, Steve McClellan - Monday, January 26, 2015
The Boston-based marketing agency will develop customized college market programming for t ...
- Awaiting U.S. Approval, Publicis Again Extends Sapient Tender Offer
MAD, Steve McClellan - Monday, January 26, 2015
So far, more than 80% of Sapient's outstanding shares have been tendere ...
- Unilever Launches Global Media Review
MAD, Steve McClellan - Friday, January 23, 2015
The company's global ad budget is massive. It reported total advertising a ...
- Mirum Management Team Taking Shape
MAD, Steve McClellan - Thursday, January 22, 2015
The management team for J. Walter Thompson's new global digital agency Miru ...
- JWT To Consolidate Digital Brands Worldwide Under New Agency Called Mirum
MAD, Steve McClellan - Wednesday, January 21, 2015
WPP's J. Walter Thompson is consolidating its far-flung digital agency brands, includi ...
- Naked, Papercloud Develop New App For NBC Sports
MAD, Steve McClellan - Tuesday, January 20, 2015
Called the NBC Sports MatchMaker, the app is designed to help socc ...
- Rentrak, WPP's Kantar Shopcom Strike Data Exchange Deal
MAD, Steve McClellan - Tuesday, January 20, 2015
Audience Measurement firm Kantar will integrate retail purchase data and information in ...
- Dentsu Offers Voluntary Buyout Program
MAD, Steve McClellan - Monday, January 19, 2015
The Tokyo-based ad holding company is looking for 300 employees to si ...
- Carmax Launches $60 Million Media Agency Review
MAD, Steve McClellan - Friday, January 16, 2015
The review comes shortly after a creative agency review where Cheil ...
- Mike Sheldon Elevated To NA CEO At Deutsch
MAD, Steve McClellan - Thursday, January 15, 2015
Sheldon's promotion came as part of a management reorganization that adds ...
- Donny(!) Deutsch Gets A Sitcom
MAD, Steve McClellan - Thursday, January 15, 2015
USA Network has ordered six episodes of the program that will ...
- Bollore Completes Takeover Of Havas
MAD, Steve McClellan - Thursday, January 15, 2015
While the firm has effectively controlled Havas for nearly a decade, ...
- Virgin Atlantic Selects Figliulo&Partners As NA Creative AOR
MAD, Steve McClellan - Wednesday, January 14, 2015
The win came after a review that began in September and th ...
- GroupM Creates New Privacy Post
MAD, Steve McClellan - Wednesday, January 14, 2015
The role is being filled by 10-year industry veteran Rachel Glasser, w ...
- WPP's Possible Wins Shell's Global Digital Account
MAD, Steve McClellan - Wednesday, January 14, 2015
The selection, effective immediately, came after a competitive pitch process that includ ...
- SC Johnson Selects PHD For Global Comms Planning Duties
MAD, Steve McClellan - Tuesday, January 13, 2015
The selection came after a review in which GroupM's Maxus, the client ...
- MEC To Use Celtra Ad Platform
MAD, Steve McClellan - Tuesday, January 13, 2015
The deal is based in part on the agency's belief that mobile-fir ...
- McCann's Sims Jumps To Y&R NY As CCO
MAD, Steve McClellan - Monday, January 12, 2015
She replaces Jim Elliott, who is leaving to take on a n ...
- With Hill Holliday's Marketing Support, Boston Will Bid For 2024 Summer Olympic Games
MAD, Steve McClellan - Monday, January 12, 2015
The agency provided a number of marketing services in the lead-up ...
- P&G Recognizes Agencies With 'Partner Excellence' Award
MAD, Steve McClellan - Monday, January 12, 2015
Four shops won the coveted "External Business Partner Excellence Award." The packag ...
- Publicis Groupe Extends Sapient Tender Offer
MAD, Steve McClellan - Friday, January 9, 2015
The extension is the third since the holding company agreed to purcha ...
- VML Wins Legoland Florida Resort AOR
MAD, Steve McClellan - Thursday, January 8, 2015
The scope of work includes strategy, campaign development, marketing and creative service ...
- DDB Chicago Wins American Cancer Society Account
MAD, Steve McClellan - Thursday, January 8, 2015
The Omnicom ad shop was selected by the Society for Creative Advertisi ...