DDB Chicago Wins American Cancer Society Account

DDB Chicago, part of the Omnicom Group, has been selected by the American Cancer Society (ACS) to handle the organization’s creative advertising and digital assignments. The award came after a formal review.  

The incumbent was Richmond, VA-based The Martin Agency, part of Interpublic. Martin began working with ACS in 2008 and created the “Official Sponsor of Birthdays” campaign and tagline. The agency did not participate in the review. A rep stated: “We’re proud of the work we did together and we wish them the best.”

Daniela Campari, SVP of Marketing at the American Cancer Society, commented: “We were particularly impressed with how personally attached DDB Chicago was to the Society mission throughout the process. We believe their considerable capabilities and their sentiment will be reflected in the work they produce, and will help ACS raise more funds to help us achieve our mission of saving and improving more lives in the fight against cancer.”

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Added Paul Gunning, CEO of DDB Chicago: "We have an immense amount of pride to be working for the American Cancer Society. “This is a cause that’s very personal for many of us, which makes us all the more passionate about working with such a worthy organization. We believe a strategically sound proposition and a brilliant, break-through campaign will engage more people and also enable more donations to help beat this terrible disease.”

The ACS spent close to $28 million on ads in 2013 according to Kantar.

This story has been updated with an ad spending estimate for ACS from Kantar.

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