- Diageo Launches $2 Billion Global Media Review
MAD, Steve McClellan - Thursday, May 12, 2016
Dentsu Aegis Network's Carat handles the largest portion of the assignment. Compa ...
- It's Not Just A Store, It's An Experience
MAD, Steve McClellan - Thursday, May 12, 2016
Upscale appliance retailer Pirch is unveiling a new experiential showroom in N ...
- Old Navy's Erin Riley To Lead TBWA/Chiat/Day LA
MAD, Steve McClellan - Wednesday, May 11, 2016
Riley, who will join the agency in June, is a veteran marketi ...
- Deloitte's Heat Expands To New York
MAD, Steve McClellan - Wednesday, May 11, 2016
San Francisco-based digital agency Heat is opening up a New York offi ...
- White64 Appoints Alicia Gehring Head Of Media
MAD, Steve McClellan - Wednesday, May 11, 2016
She will oversee all aspects of traditional and digital media planning a ...
- Chad Stoller Takes On New Innovation Role At IPG Mediabrands
MAD, Steve McClellan - Tuesday, May 10, 2016
Previously head of the IPG Media Lab Stoller will focus on explori ...
- Agencies Form 'Smart Alliance' To Facilitate Global OOH Campaigns
MAD, Steve McClellan - Tuesday, May 10, 2016
Calling it an industry first, the agencies -- WPP's Kinetic Worldwide, Latco ...
- Western Union Puts $100 Million Media Assignment Into Review
MAD, Steve McClellan - Tuesday, May 10, 2016
In the U.S. Western Union has worked with Gravity Media in rece ...
- Dentsu Aegis Acquires China's VeryStar E-commerce Agency
MAD, Steve McClellan - Monday, May 9, 2016
China is now the largest e-commerce market and the firm is bulki ...
- FCB Lisbon Creates Campaign Targeting Prejudice Toward Paralympians
MAD, Steve McClellan - Monday, May 9, 2016
The campaign is running on YouTube and other social network channels. T ...
- FCB Rainmaker Chris Shumaker Upped To Global CMO
MAD, Steve McClellan - Friday, May 6, 2016
Shumaker, who joined the agency in 2013, has been CMO for t ...
- Trump's Anti-Immigrant Rhetoric Used To Promote Upcoming Soccer Tourney
MAD, Steve McClellan - Friday, May 6, 2016
In the spot from Mercado McCann -- promoting a network's coverage ...
- Omnicom Agrees To Acquire Healthcare Shop BioPharm Communications
MAD, Steve McClellan - Thursday, May 5, 2016
The acquisition is designed to bolster Omnicom's data-driven marketing capabilities in t ...
- WPP Rebrands Team Detroit, Blue Hive, Retail First As GTB
MAD, Steve McClellan - Thursday, May 5, 2016
GTB, an acronym for Global Team Blue, operates on six continents a ...
- Agency Veteran Dennis Ryan Named CEO Digital Kitchen
MAD, Steve McClellan - Wednesday, May 4, 2016
Digital Kitchen, which has been part of the kyu portfolio of compani ...
- BBDO New York Expands Leadership, Names Kirsten Flanik President
MAD, Steve McClellan - Wednesday, May 4, 2016
Flanik will report to John Osborn who, for the past 12 year ...
- New 'Perfect Deal' Ownership Model At The VIA Agency
MAD, Steve McClellan - Wednesday, May 4, 2016
VIA Founder John Coleman and wife Linda are gradually transferring ownership ...
- IPG's Deutsch Wins Pandora Ad Account
MAD, Steve McClellan - Wednesday, May 4, 2016
The incumbent was twofifteenmccann, also part of Interpublic and which is headquarter ...
- Posterscope Acquires Digital OOH Platform Liveposter
MAD, Steve McClellan - Tuesday, May 3, 2016
Based in London, Liveposter has outposts in New York, Germany, Australia a ...
- IPG's Initiative Appoints Kate Bower Global Chief Strategy Officer
MAD, Steve McClellan - Tuesday, May 3, 2016
Bower will oversee the continuing evolution of Initiative's client offerings, products a ...
- George Manas Tapped To Run OMG's Resolution Media
MAD, Steve McClellan - Monday, May 2, 2016
Just as the company is opening its sixth U.S. office (in Dalla ...
- Rob Thorsen Named Big Spaceship's First President
MAD, Steve McClellan - Monday, May 2, 2016
Thorsen was previously Managing Director of the shop. He will continue ...
- It's Good To Be (Pay) King
MAD, Steve McClellan - Sunday, May 1, 2016
WPP CEO Martin Sorrell is once again the highest paid CEO ...
