• by Steve McClellan  @mp_mcclellan, May 10, 2016

IPG Media Lab head Chad Stoller is shifting to the newly created role of EVP Global Innovation Director. The Media Lab will now be overseen by Travis Johnson, Global President of IPG mobile unit Ansible.

Stoller will focus on exploring and integrating new and emerging technologies into the firm’s service and product lineup. He is tasked with generating new revenue streams for both the company and clients.

As head of the Media Lab, Stoller is credited with leading its evolution from a Los Angeles-based research center to a global innovation hub.

He has also led strategic investments for clients including Kiip, ADstruc, Placed and Samba TV.

“Chad is a natural at identifying and applying tomorrow’s technologies and trends that will impact our clients’ businesses today,” stated Henry Tajer, Global CEO, IPG Mediabrands. “This role gives him the runway to do what he’s done so brilliantly at the Lab, across our global business units.”

Stoller, who previously reported to Chris Loll, COO Mediabrands North America, will now report to John Sintras, President, business development and product innovation, IPG Mediabrands.

A five-year veteran of Mediabrands, Stoller was previously EVP digital strategy at BBDO. Earlier, he served as executive director, emerging patforms at Organic. From 1993 to 2006, Stoller held a variety of positions within Arnell Group developing creative and media programs for clients.

While at Arnell, Stoller co-founded Surge Interactive, a full-service agency acquired by IPG in 2001.