Washington D.C.-area independent ad agency White64 has appointed Alicia Gehring VP media strategy. She will oversee all aspects of traditional and digital media planning and buying operations for the full-service agency.
Gehring replaces Jacqui Hannigan, who left the agency in April. She will report to agency Chairman and CEO Matt White.
The appointment marks Gehring’s return to the agency—she was there in the early 2000’s as a senior media planner.
Gehring has more than 20 years of experience overseeing national campaigns and working with regional clients including the National Guard, Amtrak, and Chevy Chase Bank (Capital One).
She most recently worked as media director at Kinsella Media in Washington, D.C. Previously, she held senior media positions at various shops, including Messner Vetere Berger McNamee in New York, Doe-Anderson in Louisville, KY, and LMO Advertising in the Washington, D.C., area.
Current White64 clients include Washington, D.C. Metro, PenFed Credit Union, Delaware North, Luray Caverns, Bio Industries, Hilton, Tyson’s Corner and the Washington Nationals.